She wished to create a creative space for Emirati jewelry designers and craftsmen and her desperate search for meaning in the various artistic and creative visions devoted to her outstanding talent and convictions, prompting the Emirati Noura Al Serkal to study design at the American University of Sharjah before deciding to join the Royal College of Art The first Emirati to receive a master's degree in jewelry and metal design from the first university in the world in this field.
Noura's Graduation Graduation A few weeks ago, she won the first edition of the 2019 Design Award, launched by the Abu Dhabi Culture and Arts Group to support young jewelry designers in collaboration with LeClue van Cliff & Arbles, which opened the door to her ambitions and future projects. Based on the foundations and family history of ancient, dedicated to the presence of her grandfather to her mother, the well-known pearl dealer, and the passion of her old and deeply rooted in the field of the industry «Dakhon» in a remarkable way, made one of the most important experts in the field and created within her daughter a greater passion in the worlds of Dakhon, Design, creativity and arts.
In its dialogue with Emirates Today, Al Serkal expressed its great pleasure in achieving this excellence and received the votes of most of the jury members of the "Design Grant" award for its collection "Sahar Al-Atar", a collection of necklaces, rings, bracelets and earrings, Designed with molded resin bottles filled with a mix of custom-made, hand-woven design and a combination of the beauty of jewelry and the appeal of traditional Arabic perfumes, which will be shared by Nora at the Abu Dhabi 2020 Festival, she will learn about her talent, The creative project.
"I am proud to have won this award, which is undoubtedly a strong incentive for me to complete the winning group and to present it to a wide range of audiences in the future. It combines the beauty of jewelry and the fragrance of fragrance to form a collection of necklaces, rings, bracelets and earrings, "It is not the first time that Nora Melha has devoted herself to innovation in jewelry design." Before I graduated from the American University of Sharjah in 2012, and my design management studies, I created my own brand of jewelry called Wave and achieved A remarkable success "I did not have enough experience in carving these jewelry, so I had to deal with gold and silver craftsmen in Sharjah, before I decided to stop my commercial project in order to establish my experience in this field and develop it in a way that promotes it. To a technical level I was looking for and I consider it the basis of the project to build a new concept of jewelry depends on what I really want from this art ».
Nora's journey with the world of jewelry and design was not easy as she put it, especially when she talked about alienation and alienation from her native UAE throughout her studies in London, and her daily recollection of her country through rituals and customs that were not as simple as her daily celebration of Dakhon, "I inherited this beautiful habit from my mother, who loves the perfume industry and always sets up her own mixtures to give it to relatives and relatives. That is why it was not strange to carry this passion and try to integrate it later, whether in my art adventure or today's specialty in the jewelry people. To dedicate the experiments of Honest sincerity always stems from the story of a heart ».
"I hope to have a close opportunity to create a unique creative space where I can gather most young designers and craftsmen under a common creative tent, sharing experiences, introducing innovative ideas and sharing," says Nora. And to dedicate the dream of creating a new generation of true creators with visionaries and community oriented messages that serve the present and the future. " On the other hand, Nora draws on her current preoccupation with the integration of jewelry in a variety of materials, such as pieces of palm trees, fabrics and stones, and other things that are employed to be works of value of aesthetic and creative leading.
Noura Al Sarkal remembers her participation in 2014 with four Emirati designers at the Dubai Jewelry Show Berlin, which was then developed by the organizers in cooperation with the Goethe Institute. She joined a series of workshops and short training courses to learn the skills of the jewelery industry between Dubai and London, The graduation exhibition, which was held a few weeks ago in the British capital, opened up new horizons in learning new technologies in the jewelry industry around the world. She also participated last year with a group of designers at the Schwarzewski Competition in Australia, For a university at multiple exhibitions at the Munich Jewelry Week, and other important exhibitions.
"We have distinguished designers in the UAE, but the jewelry industry here is different from what we have learned abroad, in terms of the technical value of each piece and the quality of materials used in its manufacture," says Noura Al Sarkal. "In most of the world art exhibitions I have visited or participated in, , The technical value of the piece of jewelry and the innovative details of its creator, regardless of the quality of the materials used, is considered. This is a matter that we must work on, and then adopt it in evaluating the artwork and jewelry world in our local, Gulf and even Arab societies.