With the advent of the summer, and with the growing number of tourists coming to Dubai, the Dubai Festival and Retail Corporation (DFC) seeks to highlight Dubai as a favorite summer destination for tourists from different nationalities through a series of festivals and events for residents and visitors alike. Such as the Dubai Summer Surprises (DSS) and the Ramadan and Eid events in Dubai, which fall within the annual retail calendar. The Foundation collaborates with shopping centers in Dubai to provide an integrated experience that meets the expectations of visitors and to provide a rich calendar of promotions and entertainment events during the summer.

"Dubai is one of the most important tourist destinations in the summer, with the city witnessing a season full of exciting promotions, fun events and family experiences, attracting visitors from around the world," said Ahmed Al Khaja, CEO, Dubai Festival & Retail Corporation. The shopping centers offer unique experiences to visitors, which will enhance Dubai's appeal as a unique tourist icon with its landmarks and shopping malls. Dubai will continue to offer everything new and innovative to surprise its visitors and meet the requirements of Dubai. Whether it's shopping or entertainment, as well as its strategic location makes it a favorite choice for visitors from the East and the West. At any time of the year, we are proud of all the experiences we offer to our visitors and are always looking for the best. We look forward to welcoming Dubai visitors to the best of times during the summer » .

Summer season is distinct for shopping

One of the most important reasons for visiting Dubai during the summer is the promotion of Dubai Summer Surprises, which has returned to a new season from June 21 to August 3, offering residents and visitors a wide range of offers, discounts and prizes. Take advantage of up to 90% discounts on world-class brands, international retailers and local designers from various sectors. In addition to promotions, shopping malls offer a variety of benefits to their visitors, especially in food, beverage and entertainment.

"The summer season offers a great opportunity to explore Dubai, and we have designed our destinations in a way that provides residents and visitors alike with many amazing ways to test experiences that reflect the pulse and vitality of the city throughout the year. This summer, we are collaborating. With tenants in our destinations to make great offers and discounts. "

"In addition, visitors can upgrade their experiences in the city during the summer, through fun and exciting family entertainment attractions such as Green Planet, HP Zero, Matel Play Town, Laguna Waterpark, And we are committed to providing the best value-for-money experiences to our customers. We are also keen to contribute effectively to the growth of Dubai's economy and to the emirate's retail and tourism goals. "

The Dubai Festival and Retail Corporation (DIFF) is continuously seeking to enable visitors and residents to save during the summer by offering Dubai Card, which enables them to enjoy the best of Dubai attractions, destinations and tours at the best prices, And attractions in Dubai, from family experiences to the most exciting adventures in water parks.

Entertainment Experiences

The Dubai Festival & Retail Corporation (DIFF) offers a wide range of entertainment and entertainment programs during the summer, such as concerts hosted by international stars and entertainment in shopping malls. The Dubai Summer Surprises (DSS) annual event is an opportunity for residents and visitors from the GCC and the rest of the world to enjoy the best of times during the summer.

Dubai's entertainment and shopping destinations are attracting more visitors to the city by offering unique experiences such as fireworks and temporary shops organized by luxury brands, enriching the visitors' experience during the summer.

"Emaar Malls has always been a strategic partner of Dubai Festival and Retail Corporation and has always supported efforts to establish Dubai as a preferred destination for visitors from all over the world," said Natalie Bogdanova, Chief Operating Officer, Emaar Malls. The Dubai Mall, the Dubai Marina Mall, Souk Al Bahar, the Gold and Diamond Complex and the shopping malls in the residential complexes are all set to support the Foundation during the summer season. , Through a series of special events suitable for all members of the family ». "We are also pleased to see the support of retailers in our destinations with the special promotions they will launch, in conjunction with the family entertainment programs and activities we organize at our shopping malls, which we trust will attract the attention and appeal of visitors, To confirm Dubai's position as the first choice for travelers from the region and the world, and who want to spend the most exciting summer holidays in the city. "