Image and Video Sharing (ING) has announced the support of IGTV's horizontal video sharing, breaking down the most important features it was proud of at the start of the service launch last year.

With Instagram's first video sharing feature in June 2013, the maximum allowed time was only 15 seconds, and was then targeted to compete with Twitter's rival Vine, which was closed in early 2017.

Instagram, which is owned by Facebook, has increased the amount of time allowed, raising the maximum to 30 seconds and then 60 seconds.

Less than a year after IGTV was released, EntGram declined to restrict video sharing only in vertical mode, and said in a blog post: The update comes in response to requests from users who want to watch the videos on the platform in a way closer to nature.

"In the end, our vision is to make IGTV a destination for great content, regardless of how it is filmed so that content makers can express themselves the way they want to," the company said.

IGTV is available in the main instagram application, which can be downloaded from the Google Play store for Android phones from the App Store Store for iPhone phones, and can be downloaded as a separate application from Play Store and Store Store.