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Rihanna poses to present her first collection with LVMH for the new brand, Fenty, on May 22, 2019, in Paris. REUTERS / Charles Platiau

She is at the same time singer, model, actress and businesswoman. At age 31, Rihanna also happens to be the first black woman to run a luxury brand. The French giant LVMH gave him "carte blanche" and his first ephemeral shop opens this Friday, May 24 in Paris.

She is not new to the world of fashion. Rihanna, the star of pop, hailed for her bold dress, has already demonstrated her entrepreneurial skills for a sports brand.

As creative director at Puma, she increased the group's sales in 2015 by almost 20% by creating sneakers and dresses as elastic as soccer jerseys.

With its new brand Fenty, after its real name Robyn Rihanna Fenty, the influencer to the 70 million followers on Instagram intends to give a new lease on luxury. She engages gray-haired fashion models and promises clothes up to size 46 in a " casual or sexy " style.

The launch of Fenty comes after the stunning success of Fenty Beauty cosmetics, also launched with LVMH, whose sales reached 500 million euros at the end of 2018 after less than two years of existence.

See also: Racism: the fashion industry faces its lack of diversity