And it is noteworthy that some people got sick! Mostly people who consider themselves to be luminaries of wit and other skills. Even the British, who consider themselves inimitable legislators of special humor. On the day of the release of the famous black jersey with a green logo, even humorists from the "Guardian" choked. Well and good.

We also have people who consider themselves wildly witty. Although it is enough to listen to their broadcast advertising, then not to wash off the sensation of vulgarity and provincialism ever.

Well, in short, these people from the resort initiative began to make claims for a half-joking, half-proud inscription "Are you working for the GRU?". Since the porridge, slightly polarized by the methodics of the democratic party, was presented for everything at once - and for the murder of Skripal (it does not matter that he is alive and well), and for patriotism, and for the GRU, and for Joseph Vissarionovich personally handed over an ice ax to Mercader . And it does not matter that the GRU has not existed for long, and the Cat of the Violins is very pitiful, and patriotism did not turn out well.

After all, it's like: if you are writhing from the word "patriotism", then it's no surprise that you are wrung from the word "GRU" with white letters on your chest (or on your stomach, at whom as). Because you can only admire the British Themis or, quite honestly, the beautiful guys from Langley. Because "in this country" you are horribly literally everything - from the Sobyaninsky sidewalk to the atmosphere of hatred, which you yourself are bred every day. And yes, the people were not lucky - the cattle and anchovies, and choose not those whom the most witty and beautiful people ordered, who are always the best able to explain how things really are. And with any power.

A beautiful move with the development of the news agenda, and as a result - the wild popularity of the action. It's clear, some people need to hire fifteen marketers to conduct such an ironic campaign and hold twenty focus groups where everyone will sit with clever faces and do something about targeting. And then again - and elegant completion is quite controversial from all sides of the situation. If everything looks like a John Clay sketch, then the T-shirts will also be montypaytonovs.

Oh, hell, I forgot about the monopoly on wit! It's a disease, contagious, like a nipple, and all in one direction: "We trolls everyone, but we do not dare". That in itself is wildly funny. Well, they got it.

But in fact, everything is serious. My colleagues are turning: "Why are they? And why not us? "Indeed, given that in the past campaign for the mass poisoning of violent oppositionists from the FSB, the suspects came to interview exactly those who are now most furious about the" T-shirt ".

Not in the T-shirt case. Jealousy, jealousy and the feeling that you are drained and your hardware weight falls with smoked teeth. But this is really scary.

Not scary, and even vice versa, proudly and honorably, for years weave about the slave folk, about rusty tanks, a dollar of 200 rubles along with the collapse of the regime in dust and flame right tomorrow or in the fall. And gradually you stop noticing that your conversations about distant democracies and the crunch of French tiles start to get the audience a bit, and you lose the thread. And there is simply no other pattern - you do not want to leave good salaries, and Prague's "Freedom" is not rubber - there are enough talented people there.

Maybe, of course, people and anchovies, but it's very clear to them, dark and unhappy, when it's not about fighting for good things against the terrible Putinism, but they're just trying to humiliate them. People are tired of this outgoing that outside, that from the inside and so at some point they stop paying attention to professional clowns. Clownery itself is enough in life. And that those who do not understand, it became at least a little more understandable, people put on a T-shirt "Do you work for the GRU?". In addition, it is very high-quality, made, by the way, in Russia, and not "fruity of the lime" some, like all the same marketers like Privoz.

And surprisingly, a parade of icons of good taste continues. "T-shirts about the GRU from Margo Simonyan - the worst that happened with" patriotic flash mobs "in Putin's Russia," - writes another anonymous, and radio-waved Venediktov diligently translates it. Telegram - this is not Facebook for you, here you will not be distraught, that "like" does not mean anything. Everything does not let go of him, the falcon.

In as hooked. Well and good. Soon hysteria will be the only way to remind of yourself.

And they still did not say that it was necessary instead to release something smarter and cooler - such as "The Brother of Navalny". By the way, who is this?

The author's point of view may not coincide with the editorial position.