Ladilla Rusa, the charnego pride that triumphs on YouTube
Ladilla Rusa was born one day when Tania Lozano and Víctor F. Clares drank a few beers, already somewhat tipsy, on a terrace in Barcelona, and they came up with a song that went, c
Ladilla Rusa was born one day when Tania Lozano and Víctor F. Clares drank some beer, already somewhat tipsy, on a terrace in Barcelona, and they came up with a song that happened to punish the liver and crawl through the bars. They came out with rumbero and saladura leave, and in full swing announced on Facebook that they had just assembled a group, without knowing the one that would fall on them.
Since then two years have passed and they have found that what started as a joke has already become a job, when, in theory, what gives Clares and Lozano food is journalism. Although communication is so bad - "we are now unemployed", they admit - their agitated electropop that awakens passions on YouTube has helped them at least to be hired this summer at festivals such as Arenal Sound or Sonorama.
Ladilla Rusa is, like Ojete Calor, Putochinomaricón or the now defunct Las Bistec , a joke project that goes in earnest. Or that has started to be serious when people have cheered their singles as if they were hymns of despiporre. "It has gone completely out of hand," says Víctor, "so we have had to professionalize ourselves at a forced pace, although we do not know how to play, we are learning to write songs and to know how this profession works." And now that they have achieved their first viral success - the video of their new song, 'KITT and the cars of the past', a tribute to the ruqui quinqui of the 80 -, it does not seem like the best time to leave it.
In fact, they have played a key that works, the techno-rumba. Now that even ex-president of Extremadura José Antonio Monago proudly exclaims in the meetings that he likes Camela -his confession has been the most celebrated meme of the month-, Russian Ladilla vindicate the myth of the rumba of the Barcelona outskirts: Ricardo Gabarre, alias Junco, the king of the Satellite City of Cornellá.
"When we went to the institute," Tania recalls, "we used to pass tapes from Los Chichos, from Los Chunguitos, from Tijeritas ... At that time, what we heard was Estopa, but it gave us that. plus".
It's not that Víctor and Tania are only consumers of rumba on cassette, since their profile is more eclectic -Víctor has been the exterior reporter of La hora musa, the last musical program broadcast on La 2, so far with no return date, and he boasts that he was the second journalist to have interviewed Rosalía , when Rosalia was not known to anyone, but when you grew up in a Montcada neighborhood -as is her case-, or Hospitalet or El Prat, it is inevitable exposed to those songs, either on summer trips to the town in the Seat 127 or thundering in a block of flats.
"We claim the outskirts," they say, "and we want people to know about it, we have to give it value." They no longer live in Montcada, but the attachment to origins is never lost. To paraphrase what is said in hip hop - you can take a black out of the ghetto, but you can never take the ghetto out of the black - if you have grown up in the red belt (today orange), charnego pride looks like a medal.
The charnego concept, which after many years buried in the background of Catalan slanderous slang has resurfaced again as a qualification that stigmatizes as a second Catalan who does not have eight trackable surnames until the days of Martin the Human, is also claimed Russian Ladilla as something autochthonous that enriches the character of the town. "It is not true that the charnegos are persecuted here, as Citizens say," explains Víctor, "but it is also true that this culture is not considered part of the Catalan culture, and we claim Junco as Catalan heritage."
As Russian Ladle seems to go for long, and they have fun disguising themselves and writing songs of rogue costumbrismo, and begin to think about the future. The first thing will be to pause the launches, and not go as fast as in 2017 - "nobody knew us and we had to do it that way" -, to work with more care in the company of its producer, Ignacio Miranda, the person in charge of the electropop groups Ultraplayback and Juliet Jones.
And that is the experience with 'KITT' - the story of a man, José María, who is given a car like Michael Knight's, who talks and drives alone, even made in Calzadilla de los Barros, province of Badajoz, but he does not like it because he's used to the cars he used to, with a ball mat, a pine air freshener and an ashtray that sucks at Celtas- it's been so satisfying that they do not want to leave him anymore. And hopefully they will release the song on cassette and it will be possible to buy it when we go to get gas.
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