April is the most cruel month
He raised the Avengers from the dead land.
Mixing cherry blossoms and midterms
The road to the movie theater is filled with fine dust.

I changed a passage of TS Eliot's poem "Wasteland" a little bit. It was a short story told to a fellow journalist of another broadcasting company that the throne (? "The Avengers: End Game" said, "Only one person can attend the media events on the day before the opening ceremony, and the company has applied for three people."

As you can see, there are two more PDs who make other programs in addition to the film reporter himself. As you know, each broadcaster has quite a few programs that deal with movies in addition to news. There is entertainment program, movie introduction program. So they also applied for a preliminary meeting to cover the issue, the distributor, 'one person for each boss,' the TO was determined that the situation was a nuisance.

The three gathered to ask for a scissor rock, to take a ladder, so I decided not to do anything afterward. But after hearing the story, I can not feel better all the time. I have been watching movies for a few years and I have never heard of the principle of 'Only one person per company' in the condition of applying for the media preview.

There have been very few restrictions on the premiere of works where media coverage is high and there is concern about lack of seats. This is especially true of fantasy and heroic water at special theaters like the IMAX tube. In this case, however, it was a common practice to guarantee at least two basic applicants. However, if there is a shortage of seats, the distributor will arrange more screening rooms so that the reporters who apply late will be able to watch them at the general theater. However, 'Avengers: End Game' can only be previewed if the fellow journalists and PDs of each press have to win a ticket with a "only one" ticket and a fierce in-house "advance war".
Considering the power of the Avengers, which is shaking the theater from the opening, it is not unreasonable for the distributors to understand what's going on. On August 16, when the advancement of 'Avengers: End Game' began, CGV site, the largest theatrical company in Korea, suffered an access failure for over an hour from 6 pm. It is because the opening hours of the reservation site became known as 6 o'clock, and the audience who wanted to watch this movie sooner than others came at the same time. According to CGV, the number of people who had been crowded was six times that of the same time zone.

As a result of this preliminary war, "Avengers: End Game" recorded bookings close to 1.2 million in just three days. The movie "Birthday," which has been on the top of box office for the past three days, is more than 30% more than the total number of viewers (890,000) collected during the week. If you look at the pre-release fever, it surpasses the Avengers: Infiniti War, which collected more than 11 million viewers last year. Even though the distributor's thorough security and "embargo" request have almost no information about the movie, it's like this. The Avengers' s "April - May solo", which has been repeated at this time of year every year, is expected to be more of a year than this year.

Watching 'Avengers: End Game' already preparing to pop the vulture, the Korean film industry is in a mood of depression. In our theater, April was a 'cruel month' from the past. It is because of the increasing number of people looking for outdoor space rather than the stifling indoor space along with the flower scent carried in the spring breeze.
This year is exceptionally cruel. The only movie that has sold more than 10% of the seats is "Birthday" (10.6%). Seating rate refers to how many audiences sit in a theater with 100 seats while the movie is being screened. The fact that the figure is less than 10% means that almost 90% of all movie theaters are empty.

Until a few years ago, it was "April." "In April, there was no audience in the first place." However, with the advent of the Avengers, this excuse has expired. The last week of April, when the Avengers are opened each year, is the week in which the midterm exam begins. It is jumping into the market with 'worst negative'. Even before the Avengers opened, the audience engaged in a pre-war war and mobilized more than 10 million viewers.

In recent years, there has been an analysis of 'There is no audience to find the theater, but the movie is not in the theater.' Traditionally, large movies do not work well because the market is small, and that means that in April theaters are always small and medium-sized movies with no star and low production costs. Because there are few competitive films, the audience turns away and the result is a vicious cycle in which the chicken is first or the egg is unknown.
It was considered a pretty plausible analysis, but I am confused again when I see the movie theater this April. Despite the small size, there were quite a few movies to watch in April this year. 'Birthday', which caused great voices in the audience 's praise despite the limitations of the material, and' Underage ', which was rated as a masterpiece by actor Kim Young - suk' s acting director 's directorial debut.

Foreign currencies are the same. Although it was released at the end of March, the well-made well-made film, including the hit movie 'Earth' made by Jordan Phil of 'Get Out' and 'First Reformed' Works were lined up. But the theater did not fill 10% of the seats and it was empty.

I can not help asking the audience that they are so enthusiastic about the Avengers that the audience who played a fairly diverse set of social topics, insights into the lives of ordinary people, satire about reality, and so on. What kind of movie is the 'audience' s movie? Now, the movie is about 2 hours of fun and fun, and if you watch it, is it enough entertainment and spectacular sight? Can Korean movies survive in such markets? The day is filled with fine dust.

The auditorium where "Avengers: End Game" is featured has more than 600 seats. I can not cope with the coverage that is pouring into the big auditorium, so I have to worry about watching the movie that created the rules of colostrum, which is called 'one person by bereavement'.

(Photo: Yonhap News)