Liberty Media's commitment to MotoGP: the 'Cable Cowboy' reinforces its dominant position. Liberty Media's coup crystallized in 2017 when it acquired Formula 1 in exchange for 4.2 billion euros.

Since then, its value has skyrocketed to 18.6 billion, according to the Forbes ranking. In addition to the Great Circus, its other star asset is the Atlanta Braves, champions of Major League Baseball in 2021. And it has increased its dominance over Fenway Sports Group, owner of Liverpool and the Boston Red Sox.