According to "Half Moon Talk", since 2018, which has been called the "First Year of National Trend" in the industry, after several prosperous years, sales have never been able to repeat. When a large number of companies, large and small, flood into the market, it will inevitably lead to market saturation and homogenization of competition.

Some companies have caught up with the national trend and created a short-term hot sales situation through packaging and advertising. The real national trend is a market innovation that is rooted in traditional cultural stories, integrates modern fashion design, and ensures product quality.