This is the mascara with castor oil from Zara that you have to have signed
Makeup artists demand visibility: "Without our makeup, many artists would not be who they are"
If
Zara has something,
in addition to knowing how to satisfy all audiences, as evidenced by its foray into more elaborate and 'luxury' garments, it is that it knows how to take the pulse of society.
It is not new that from time to time, the Inditex brand hits the table and makes itself heard by signing models over 50 years of age or the so-called
curvys.
This time it is with her cosmetics that she makes herself heard, completing her prolific collection of colors, which she launched almost a year ago, with a series
of foundations
and other basics that complete her already wide beauty selection.
Makeup bases for all, at Zara
The Zara campaign, by Tyler MItchell and Diane Kendal.
Zara now enters a world that increasingly seeks inclusion, that of makeup bases.
And she does it with her
Skin Love Collection,
which presents more than
half a hundred shades
so that each skin matches the background that blends with her skin.
Not an easy task, that of finding the perfect base, which the Inditex giant intends to solve.
Before her, there were already brands that had brought to the table that of expanding the colors of makeup to adapt to any type of skin.
MAC
is a historical signature in this of satisfying
all carnations.
After her, Rihanna's Fenty Beauty arrived, with the same purpose, and luxury beauty brands such as
Lancôme
have also expanded their pantonera in funds.
What is Zara's Skin Love Collection
Zara's makeup base, in 51 shades, Limitless Soft Matte Foundation (15.95 euros).
More in depth, we will say that Skin Love Collection is made up of a light, resistant and buildable foundation with a soft matte finish.
Its formula lasts
up to 12 hours
and helps control oil for a flawless effect.
It is available in 51 shades to suit any
skin tone and undertone.
This base is called
Limitless Soft Matte Foundation
and costs
15.95 euros.
The range is completed with
36 shades of concealer,
the other essential for a perfect complexion,
Luminous Creamy Concealer
(8.95 euros).
It is a creamy formula, with a juicy effect and easy to blend, with buildable
medium coverage
that has a satin finish that provides luminosity.
But there is more.
On the web,
a simulator-type guide
is presented that allows you to find both the base and the concealer that go with each skin tone.
One of the images from Zara's Skin Love Collection campaign, photographed by Tyler Mitchell.
More details of the latest from Zara
Zara's collection focused on skin makeup is completed with
some brushes
to apply these two new releases, as well as
some toiletry bags and clips
to tie up your hair as if backstage at fashion shows while applying foundations, concealers and colorful.
One more detail: the campaign once again features make-up artist
Diane Kendal,
one of the most famous make-up artists in the world.
British and New York resident, she has created the catwalk looks for the
most cutting-edge fashion shows;
She has worked with photographers
Steven Meisel, David Sims, Craig McDean, Mario Sorrenti
and
Oliver Hadlee Pearch
and has done editorials and covers for
Vogue America, W Magazine, Allure, Interview...
The photographer is not a stranger either.
Tyler Mitchell
is the author of covers of the
American Vogue
version that will remain in the memory, such as
Beyoncé
or Vice President
Kamala Harris.
Zara's concealer, Luminous Creamy Concealer (8.95 euros).
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