The Montpellier photographer William Lambelet does not take wedding photos like the others: he very rarely takes posed photos, and offers the bride and groom real reports, like a journalist in the field.
He has twice won the award for Best Wedding Photojournalist in the World.
"It's a trend that has been going on for a little over ten years" in weddings, says Nessa Buonomo, founder of the blog The Barefoot Bride.
The photos, in weddings, it's a bit always the same thing.
The bride and groom, then the bride and groom with parents, then the bride and groom with friends.
The eternal group photo.
The opening of the ball.
And, finally, the cutting of the cake.
The Montpellier photographer William Lambelet, who has been traveling around weddings for more than ten years all over the world, has never obeyed these traditions.
His work has earned him several awards, including, in 2017 and 2021, the title of Best Wedding Photojournalist in the World awarded by the Wedding Photojournalist Association.
"I'm trying to tell the true story of marriage," says this former designer in aeronautics, fed with
Geo
or
National Geographic magazines.
I very rarely take posed photos.
Moreover, when the guests look at me, because they think that it is necessary, in marriages, to look at the photographer and to smile, I do not take a photo.
It is only when they forget me that I begin my work.
Like a journalist, with a resolutely documentary approach.
Some couples "discover moments they hadn't seen"
Thus, William Lambelet shoots a child doing somersaults during the exchange of consents, the newlyweds wiping their tears, a hilarious bride when closing her dress, her future companion who struggles a bit with the cufflinks, a trumpeter in a trance during the ball, a kiss in the back of a 2 CV or a bow tie adjustment session washed down with a good bottle of wine.
“Of course, I meet the bride and groom beforehand, to explain my approach to them, confides the photographer.
To be sure that it really corresponds to what they are looking for.
Couples who adhere to what I propose want photos that look like them.
They want to relive the real moments of their wedding, not the moments created by a photographer.
“Moreover, many couples, leafing through the album of their union, “discover moments that they had not seen”, continues William Lambelet.
A “street photo” side
William Lambelet shot Nastasia's wedding photos last summer.
This journalist and photographer in Washington absolutely wanted to call on a colleague with a style “close to press photography”.
"What I like about his work is the 'street photography' side, which is reminiscent of Robert Doisneau and the great French street photographers," she explains.
“These are very different photos from what photographers usually offer.
No poses, funny moments or emotion… I wanted someone who told the story of my marriage.
»
This new way of approaching wedding photos is a current “which comes from the United States”, notes the Montpellier resident, and which is starting to experience real growth in France.
William Lambelet is increasingly in demand, by brides and grooms, but also photographers, who wish to be trained in this new approach.
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"Couples have less and less desire to undergo photography during their marriage"
"It's a trend that's been going on for a little over ten years," says Nessa Buonomo, founder of the barefoot bride blog, which provides valuable advice to brides and grooms.
Couples have less and less desire to undergo photography during their marriage, with a somewhat imposed exercise, somewhat posed images”.
They are looking for “something more spontaneous, more authentic, moments taken from life,” she notes.
But finally, today, there aren't that many posed photos anymore, apart from a few photos of couples or groups.
But they still remain quite essential, because they are images that will remain, too.
Even if you don't want about forty of them, with all the uncles and cousins, having two or three of them is quite nice, as souvenirs.
“To the delight of grandma.
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