China News Service, Chengdu, April 11 (Reporter Yue Yitong) There are as many as 381 medical aesthetics institutions; the scale of the industry is second only to Beijing and Shanghai; it was awarded the title of "China's Medical Beauty Capital" by the China Plastic Surgery Association... "Yan At the moment when the economy is booming, all regions are striving to grab the "cake" of the industry. Why did the western city of Chengdu "break through the siege" and become the center of China's medical beauty industry?
As early as 2018, Chengdu issued the "Chengdu Medical Beauty Industry Development Plan (2018-2030)", declaring its "ambitions."
The plan proposes that Chengdu plans to achieve 100 billion yuan (RMB, the same below) in the medical and beauty industry in 2025 and 200 billion yuan in 2030 to build China's leading and world-renowned "medical beauty capital."
According to Wang Xidan, secretary general of the Chengdu Medical Beauty Industry Association, the above-mentioned plan is not a wild horse. In 2018, the scale of Chengdu's medical beauty industry has reached 48.7 billion yuan.
"The development of the entire industry has formed a relatively healthy cycle, and the market is in a state of booming supply and demand." Wang Xidan introduced that the concentrated medical and aesthetic resources and the higher cost-effectiveness compared to first-tier cities have attracted more and more consumers to Chengdu. , And with the continuous improvement of consumers' requirements for effect and safety, it has also prompted medical and aesthetic institutions to continue to optimize and upgrade in terms of technology, talents, and equipment.
Preferential policies and the government's emphasis on industrial development have also attracted more medical and aesthetic companies to Chengdu to look for opportunities.
In 2018, the number of medical aesthetic institutions in Chengdu once soared to 407, a sharp increase of 131 from the previous year.
The Plastic Surgery Hospital of the Chinese Academy of Medical Sciences also chose to land its first branch outside Beijing, Chengdu Badachu Medical Aesthetic Hospital in Rongcheng in 2018.
The growing revenue data has not disappointed. Tang Yong, the director of Chengdu Badachu Medical Beauty Hospital, told reporters that after nearly 40 days of closure due to the new crown pneumonia epidemic, the hospital's revenue in 2020 will still achieve compared with 2019. A growth of about 30%.
"In the process of building a'medical beauty capital' in Chengdu, preferential policies, aggregated resources, and supporting publicity measures have created a'potential' for the medical beauty industry, which has played a positive role in promoting the development of the industry, and the urban industrial atmosphere Very friendly."
Every six months, Jin Yunna, a "post-90s" white-collar worker in Xi'an, will go to Chengdu to replenish hyaluronic acid injections and travel around.
"I have already checked in scenic spots such as Mount Qingcheng and Dujiangyan." Jin Yunna smiled, "Not only is it more beautiful, but it is also very cost-effective to travel by the way."
In fact, as the "facial value economy" continues to heat up, medical aesthetics has gradually become a "rigorous need" for some contemporary Chinese people. Among them, light medical aesthetics with short recovery period and lower risk are the most popular.
Out of considerations for safety, reliability and other factors, a large number of consumers naturally flow to cities where medical and aesthetic resources are concentrated to "seeking beauty", and "medical beauty tourism" has quietly risen.
Sichuan Huamei Zixin Medical Aesthetic Hospital, one of Chengdu's top medical beauty institutions, has an overall revenue of about 600 million yuan in 2020.
Xue Hong, the general manager of the hospital, said that about 20% of the hospital's annual treatment population are foreign consumers who make a special trip.
"Especially in recent years, the number of this part of consumers has grown rapidly, with people from Gansu, Qinghai, Yunnan, Guizhou and other provinces."
Wang Xidan regarded this phenomenon as a new turning point in the development of Chengdu's medical beauty industry.
She said that medical cosmetology and tourism, finance, catering and other business formats are expected to achieve linkage development. The Chengdu Medical Beauty Industry Association will make efforts in this area to strive to create a consumer ecosystem that can maximize the diverse needs of consumers, and further Enhance the competitiveness of Chengdu's medical beauty industry.
According to Liu Lu, a professor and doctoral supervisor at the School of Economics of Southwestern University of Finance and Economics, the medical aesthetics industry, as a "new economy" that can promote regional economic development, should "care" its growth on the one hand, and strengthen supervision and training on the other. High-quality talents, formulating stricter industry standards, etc., promote the long-term, stable and healthy development of the industry.
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