What changes will the tourism market usher in the 8-day long holiday?

　　Xinhua News Agency, Beijing, September 27 -

　　Xinhua News Agency "Xinhua Viewpoint" reporters Wang Xuetao, Ma Xiaoyuan, Yu Junjie

　　National Day and Mid-Autumn Festival are approaching. How can people travel with peace of mind during the 8-day long holiday under this normalized epidemic prevention and control?

"Xinhua Viewpoint" reporter survey found that residents have a strong demand for travel this holiday, and the tourism consumption market has shown a significant recovery. "Surrounding tours", "self-driving tours" and "private customized tours" have become the main choices for travel.

　　The Ministry of Culture and Tourism stated that the overall trend of the national cultural and tourism market is positive, the pace of recovery is accelerating, the people's willingness to consume has increased, and industry confidence continues to boost.

Relevant departments in various regions must ensure that the people spend a safe and orderly holiday in accordance with the requirements of epidemic prevention and control and safe production.

The recovery situation is good, and tickets for individual popular scenic spots are "hard to find"

　　Dai Bin, Dean of the China Tourism Research Institute, said that this year’s National Day and Mid-Autumn Festival holidays are the first 8-day long holiday since the travel agency was able to resume cross-provincial team tour business on July 14, and the masses are more willing to travel.

But after all, under normalized epidemic prevention and control, some tourists will travel more cautiously.

　　The reporter learned from a number of tourism companies that the National Day and Mid-Autumn Festival holiday travel has recovered quickly, but there is still a certain gap compared with the same period in previous years.

　　According to Feng Ruobin, assistant general manager of CYTS Travel Market Development Group, this year's National Day and Mid-Autumn Festival travel orders have increased by 300% compared with the peak summer turnover, indicating that tourism has gradually recovered since the epidemic.

　　Wu Yan of Shanxi Red Horse International Travel Service has been in business for more than 10 years.

She said that the situation of tourism recovery is obvious. In July, tourists began to travel across provinces one after another. In August, the number of tourists gradually picked up. In September, it has recovered to the same level as in previous years.

Although this long vacation travel reservation is a bit worse than in previous years, it is still satisfactory.

"It's still in the recovery period. The price of group tours this year is cheaper than in previous years." She said.

　　The reporter's investigation found that tickets for individual popular scenic spots are "hard to find".

The reporter saw on the official website of the Palace Museum that the general tickets for September 27 to October 7 have been sold out.

According to the official website of the Dunhuang Academy, Class A tickets from October 1 to 8 have been sold out.

　　According to Qunar.com data, natural scenery, cultural heritage, world heritage, zoos, and theme parks have become the five most searched destinations.

　　The person in charge of the Three Kong Scenic Area in Qufu, Shandong and the Ancient City Scenic Area in Pingyao, Shanxi, told reporters that a small tourist peak is expected this holiday, but the scenic area is subject to current restrictions and the increase should be relatively stable.

　　Hao Xiaotuan, director of the Ticketing Center of Pingyao Ancient City Scenic Area Management Co., Ltd., analyzed that, in addition to restricting the flow in the scenic area, some college students could not take 8 days of vacation, so the number of tourists was reduced.

In addition, in the second half of the year, more than a hundred scenic spots in Shanxi Province will exempt tourists from all over the country on weekdays. The ancient city of Pingyao will charge normally during long holidays, which may result in "usually hot and cold holidays".

Long holiday travel keywords: short-distance, customized, self-driving

　　Experts predict that with the exception of a few hot spots and cities, short-distance tours, private customized small group tours, and self-driving tours will be the main methods during long holidays.

　　——Short-distance country tours and homestay tours are popular.

The Yangjiatang Xiangsu under the Shanghai Yinju Group is located in Yangjiatang Village, a traditional Chinese village in Songyang County, Zhejiang Province. It has 14 rooms and can accommodate 32 people.

The operator Xiao Fang told reporters that the booking situation during the National Day and Mid-Autumn Festival this year was better than the same period last year.

The rooms from October 2 to 6 are fully booked, and the room rate ranges from 1180 yuan to 3280 yuan per night, a 30% increase over the same period last year.

"The situation is better than expected. The tourists are all local Zhejiang and Shanghainese." She said.

　　The booking data of Tujia Homestay shows that the number of homestay bookings nationwide is expected to recover to about 80% of the same period last year.

Affected by the epidemic, people pay more attention to safety and privacy when traveling, and there has been a significant increase in bookings for single-family country houses suitable for parent-child travel.

Before the epidemic, the guesthouse guests were mainly tourists from all over the world. After the epidemic, more local customers were taken. The current unit price has increased by about 60% over the same period last year.

　　——"Private Custom Group" is more popular.

According to Feng Ruobin, the group tours are mainly small groups, each with a maximum of 20 people.

From the relevant data, nearly half of the guests tend to “do not join groups with strangers” and choose to form exclusive “private groups” with familiar relatives and friends.

There are more "private tours" and private customizations this year than in previous years. Private tours on double holidays account for more than 70% of the overall group tours.

　　Ctrip's self-operated group tour data shows that the number of private group bookings for National Day has increased by 122% year-on-year.

　　Wang Hua, a citizen of Xi'an, reported a private group tour to Lijiang, and a family of 8 people traveled in a group for 6 days.

Wang Hua said that although the price is a bit expensive, food, lodging and transportation are relatively independent and safer.

　　—— Self-driving travel has become one of the main ways to travel.

According to the Ministry of Culture and Tourism, the proportion of self-driving travels is expected to reach more than 60% during this long holiday. Qinghai, Xinjiang, Tibet, Inner Mongolia, Yunnan and other places have become hot destinations for self-driving travel.

　　According to Ctrip's statistics, the National Day heat of the "Greater Northwest Tour" surged 475%.

Sun Weili, the senior manager of public affairs of Ctrip Group, said that Ctrip car rental data shows that more than 50% of users who use Ctrip to rent a car for the first time in National Day orders.

The influx of a large number of new users has caused a surge in bookings for National Day car rentals.

　　According to the National Day reservation data of Tuniu.com, as of September 14, the northwest and southwest directions are hot-sale routes in the long-term route of more than 8 days.

　　Zhang Peng, a citizen of Taiyuan, was going to Tibet during his holiday. A group of 12 people drove three cars to Tibet for a self-driving tour.

Zhang Peng said that he managed to catch up with this long holiday, and planned early, and booked accommodation and vehicles one month in advance. He was very looking forward to this trip.

No travel without appointment, scenic spots need to strengthen refined management

　　The Chinese Center for Disease Control and Prevention issued on the 22nd the "Key Tips for Traveling Hygiene during the National Day and Mid-Autumn Festival in 2020" and pointed out that at present, all parts of my country are low-risk areas for the new crown pneumonia epidemic and can travel normally.

　　"No trip without an appointment" is the basic principle of current tourism.

The Ministry of Culture and Tourism issued a notice requiring that the number of tourists in scenic spots should not exceed 75% of the maximum carrying capacity. All localities should follow the principle of "make appointments and do everything possible" to promote the strict implementation of time-sharing appointments in 5A-level tourist attractions and key 4A-level tourist attractions across the country System to effectively improve the service management level of tourist attractions.

　　During the interview, the reporter found that online appointments were not smooth enough and it was not convenient for tourists to arrange travel.

On the 26th, the reporter found on the WeChat public account "Guizhou Travel Appointment" that 29 out of 31 scenic spots indicated that the appointment was "full." However, the reporter called Qingyan Ancient Town, a national 5A-level tourist attraction. Go to "One Yard Tour of Guizhou".

Then the reporter discovered that he could only make an appointment within 5 days.

　　There are also some well-known scenic spots that open appointments late.

For example, Shandong Penglai Pavilion cannot book holiday tickets on the 27th.

Some industry insiders told reporters that some popular scenic spots have also produced "scalpers" in online bookings.

　　Industry experts said that the epidemic has forced the tourism industry to implement an appointment system. Scenic spots need to further improve the appointment mechanism to meet the needs of tourists through more channels and methods.

　　In response to the previous phenomenon of tourists gathering together at the entrance of the scenic spot and popular scenic spots, many tourism practitioners said that the reservation system has effectively controlled the total number of tourists in the scenic spot, but the scenic spot should further improve the service level and use big data to achieve more refined management. While ensuring travel safety, it also enhances the travel experience of tourists.

To this end, many scenic spots have formulated pre-plans in advance, and adopted methods such as online time-sharing appointments and timely diversion of key nodes to improve tourist satisfaction.

　　Departments such as the Ministry of Culture and Tourism remind tourists to abide by the regulations of scenic spots, such as reservations and current restrictions, and rationally plan travel routes.

Personal protection must be done when traveling, and do not get together or gather.