Use of cashless payment usage data Digital advertising To establish a new company 21:24 on September 2
A major trading company, ITOCHU Corporation, and its affiliated convenience store major, FamilyMart, have decided to jointly establish a new company that distributes digital advertisements using NTT Docomo, etc. by utilizing the usage data of convenience stores and cashless payment services.
ITOCHU Corporation and its affiliated FamilyMart, in collaboration with NTT DoCoMo and Cyber Agent, will establish a new company that will carry out an advertising business that utilizes the usage data of convenience stores and cashless payment services.
The new company will start a business that collects usage data of FamilyMart shoppers and NTT Docomo's cashless payment service and distributes digital advertisements to SNS etc. from December.
Furthermore, we would like to increase the amount of data by calling for partnerships with other supermarkets and drug stores.
With regard to FamilyMart, the outlook for business performance is uncertain due to the spread of new coronavirus infections and intensified competition from online shopping. ITOCHU plans to delist the company in order to strengthen its involvement in management.
ITOCHU will use the customer data that FamilyMart has to accelerate investment in new businesses that will respond to the expanding online shopping.