China News Service, July 15th, according to the website of the State Administration of Market Supervision and Administration, in order to further protect minors from e-cigarettes, the State Tobacco Monopoly Administration and the State Administration of Market Supervision and Administration have formulated the "Special Inspection Action Plan for the Electronic Cigarette Market" . It is required to pass a special inspection to comprehensively clean up Internet e-cigarette sales, comprehensively strengthen the supervision of Internet platforms, and effectively protect the physical and mental health of minors.

Data map: electronic cigarette. Jin Shuoshe

  The plan pointed out that since November 1, 2019, the State Tobacco Monopoly Administration and the State Administration of Market Supervision and Administration issued a notice on further protecting minors from e-cigarettes. Getting better. However, driven by interests, the problem of inducing minors to purchase e-cigarettes by means of facelifts, disguised sales, etc. has occurred frequently, seriously endangering the physical and mental health of young people. To further protect minors from e-cigarettes and prevent the resurgence of the e-cigarette market, the State Tobacco Monopoly Administration and the State Administration of Market Supervision and Administration have decided to jointly carry out special inspection actions for the e-cigarette market.

  The plan clarifies the objectives and tasks of the special inspection action. Through the special inspection, with stricter regulatory measures and stricter governance methods, the Internet e-cigarette sales are comprehensively cleaned up, the supervision of the Internet platform is comprehensively strengthened, and the physical and mental health of minors is effectively protected.

  In terms of inspection content, the first is to carry out a comprehensive cleanup of Internet e-cigarette information: comprehensively clean up Internet e-cigarette sales to prevent facelifts and disguised sales; comprehensively clean up sales of electronic cigarettes on social platforms such as short videos and self-media, and take necessary disposal measures according to law; comprehensive cleanup False and illegal e-cigarette advertisements on the Internet; promote the implementation and strengthening of the responsibility of Internet corporate entities, and urge the platform to establish an independent cleaning mechanism; promote the implementation and strengthening of the responsibility of e-cigarette corporate entities, and may not use self-built websites, public accounts, applets, short videos, etc. Sell ​​e-cigarettes online; urge e-cigarette production and sales companies or individuals to withdraw e-cigarette advertisements posted on the Internet.

  The second is to carry out comprehensive inspections of electronic cigarette physical stores: serious investigation and punishment of the sale of electronic cigarettes to minors; serious investigation and punishment of false and illegal electronic cigarette advertisements issued by electronic cigarette physical stores; comprehensive inspection of electronic cigarette physical stores to implement the requirements of express commitments and effective age verification Measures to avoid purchases by minors.

  The third is to carry out a comprehensive inspection of new channels such as e-cigarette vending machines: focus on checking the behavior of various new sales channels such as vending machines to sell e-cigarettes, and comprehensively clean up e-cigarette vending machines in areas where minors are concentrated, such as around primary and secondary schools, and children’s palaces; Check e-cigarettes to encourage minors to purchase smoking by sponsoring titles and other promotion methods.

  In terms of working mechanism, the plan requires all provincial tobacco monopoly bureaus, and market supervision bureaus (offices and commissions) of provinces, autonomous regions, and municipalities to establish a special joint action team to take charge of the implementation of special inspection actions within the jurisdiction.

  The first is the joint research and judgment mechanism: jointly sort out illegal publicity and sales clues for electronic cigarettes in the Internet and brick-and-mortar stores, and investigate clues to induce minors to purchase electronic cigarettes; jointly analyze and research 12313 and 12315 complaint reports and clues for various violations, and determine the inspection priorities.

  The second is the joint interview mechanism: joint interview with the Internet platform to consolidate the main responsibility of the Internet platform, urge the Internet platform to eliminate the sales of electronic cigarettes, and eliminate the hidden dangers of minors purchasing and smoking electronic cigarettes through the Internet.

  The third is the joint law enforcement mechanism: organizing joint law enforcement inspections, investigating and inducing minors to purchase e-cigarettes, investigating and punishing the illegal sale of e-cigarettes in various channels around the area where minors are concentrated, such as primary and secondary schools, juvenile palaces, and investigating and handling false and illegal advertising of e-cigarettes False propaganda, clean up electronic cigarette vending machines, and purify the market environment.

  The fourth is the joint governance mechanism: jointly formulate a list of key issues of e-cigarettes, clarify the time limit, and implement them one by one. Build a long-term mechanism to protect minors from e-cigarettes.

  The special inspection operation will last for two months from July 10 to September 10, and will be carried out in three phases: July 10 to July 20 is the mobilization and deployment phase, and specific implementation plans will be formulated in all regions to fully mobilize and deploy ; July 21-August 31 is the stage of organization and implementation. All localities must complete the inspection of the market, relevant platform enterprises and e-cigarette physical stores in the jurisdiction to solve the current outstanding problems; September 1-September 10 In the comprehensive summary stage, all localities should conscientiously summarize the preliminary work and promote the establishment of a long-term mechanism for the management of electronic cigarettes.

  In terms of work requirements, local tobacco monopoly and market supervision departments should effectively strengthen organizational leadership, strengthen analysis and judgment, and strengthen overall coordination to achieve joint implementation and joint enforcement; we must attach great importance to the policy nature of the special inspection actions and the complexity of practical issues , Strictly follow laws, regulations, and powers, actively and steadily promote special inspection actions to ensure effective results.

  Strengthening leadership and performing responsibilities according to law: Cracking down on illegal sales of electronic cigarettes in accordance with the law and protecting minors’ physical and mental health are the common responsibilities of tobacco monopoly and market supervision departments at all levels. Tobacco monopoly departments at all levels should increase the supervision of e-cigarette products, strengthen the monitoring of the promotion and sale of e-cigarettes through the Internet, increase the inspection of e-cigarette physical stores according to law, and investigate and punish the illegal acts found; The market-level regulatory department should actively carry out special inspection actions in conjunction with the tobacco monopoly department, do a good job on the supervision of the Internet platform, and investigate and punish the illegal and illegal acts such as the publication of false and illegal advertisements. Tobacco monopoly and market supervision departments at all levels should refine plans, clarify responsibilities, exert joint efforts, and implement them at all levels, and must not make e-cigarettes a vacuum area for supervision and a gray area that jeopardizes the physical and mental health of minors.

  Careful deployment and classified advancement: Tobacco monopoly and market supervision departments at all levels should take the initiative to control e-cigarettes according to law. Regulatory departments where the relevant e-commerce platforms and social platforms (self-media) enterprises are concentrated must be responsible for the soil and compact the main responsibilities of the platforms and enterprises. Regions with active e-cigarettes and serious problems should conduct in-depth analysis, research and judgment, and implement precise governance. Primary and middle school campuses and other minor-dense areas should pay close attention to the trends and problems of various makeovers to prevent the resurgence of the problem of electronic cigarettes harming minors.

  Pay attention to publicity and create an atmosphere: it is the common responsibility of the whole society to protect minors from e-cigarettes. All localities should proactively connect with various mainstream media, strengthen the exposure of typical cases, reports on the harm of e-cigarettes, and publicize regulatory policies through multiple channels and forms. It is necessary to widely post the warning sign of “prohibiting the sale of e-cigarettes to minors”, make full use of the 12313 and 12315 channels to accept social supervision, and create a good atmosphere for joint supervision and governance by the whole society.

  Strengthen supervision and promptly summarize: All localities should coordinate the implementation of epidemic prevention and control and the implementation of special actions. The National Tobacco Monopoly Administration and the State Administration of Market Supervision and Administration will organize special inspections or key spot checks at appropriate times. All localities should pay attention to the summary and refinement of typical practices and experiences, make up for the shortcomings in the management of e-cigarettes in time, and effectively exert the effectiveness of system governance, legal governance, comprehensive governance, and source governance.