Chinanews client, Beijing, September 6th (Reporter Song Yusheng) From the "Langya List" a few years ago to "Celebrating the New Year" last year, to this year's discussion on the copyright of online literary works and free online texts, China's Internet Literature is increasingly becoming a hot spot in the public eye.
Recently, the 4th China "Internet Literature +" Conference was held in Beijing.
During the period, the China Audiovisual and Digital Publishing Association released the "2019 China Internet Literature Development Report".
We can get a glimpse of the current development of Chinese online literature.
Year after year growth
The "2019 China Internet Literature Development Report" shows that the market size of China's online literature industry has continued to rise steadily since 2013, and the market revenue scale reached the highest growth rate in 2015; in 2019, my country's online literature market revenue reached 20.17 billion yuan , An increase of 26.6% compared with last year.
Screenshot of the ``2019 China Internet Literature Development Report''
In 2019, the cumulative number of online literature works reached 25.901 million, an increase of 1.48 million over 2018, and the number of newly signed works was 949,000.
The report also stated that in 2019, online literature will still be mainly in Southeast Asia, European and American countries and regions.
At present, the main mode of going overseas is translation.
As of December 2019, the number of output works has exceeded 10,000.
Among them, the number of translated works is 3452.
The report shows that users in European and American countries prefer fantasy and fantasy, and users in Asian countries and regions prefer urban reality.
In addition, among the Top 10 works of the 2019 online literature platform in terms of annual clicks, reality-based subjects accounted for 53.8%, and urban workplace categories accounted for 27.4%, ranking first among other themes.
New changes
Compared with previous years, the income structure of the online literature industry has changed.
The report shows that subscription revenue has declined compared with last year, from more than 90% in 2015 to only 68% in 2019, the lowest proportion in recent years.
In terms of the reasons for choosing payment, the type of subject matter and the quality of the content are still the main factors that users consider paying.
Screenshot of the ``2019 China Internet Literature Development Report''
At the same time, the proportion of copyright revenue has expanded significantly, reaching 28.9%.
The analysis believes that deepening the cooperation and development of copyright, and continuously improving the commercial value of high-quality content through adaptation of online literary works, such as film and television dramas, online dramas, and games, has become a key factor in ensuring the steady growth of the market.
In fact, film and television works adapted from online literary works have sparked a "chasing drama" last year.
Take "Qing Yu Nian" as an example. In 2019, the web drama "Qing Yu Nian" adapted from the online novel of the same name has been viewed 13 billion times on both Tencent Video and iQiyi platforms. This year, it also won the Shanghai TV Festival "White Magnolia". Awards" two grand prizes.
Similarly, "The Twelve Hours in Chang'an" adapted from the online novel of the same name.
Screenshot of the ``2019 China Internet Literature Development Report''
However, compared with many people's impressions of online literary works on themes such as fantasy, fairy tales, travel through, and history, 61.5% of the 9656 works that received IP adaptations in 2019 were realistic themes.
Among the realistic adaptation works, the urban workplace works ranked first with a ratio of 32.7%.
It can be seen that urban workplace dramas are constantly opening up the market.
Portrait of the author
In the first half of 2020, issues such as "free of charge" and the contract between the platform and the author of the web triggered controversy.
This also makes many people start to pay attention to the increasing number of web authors.
Screenshot of the ``2019 China Internet Literature Development Report''
The report shows that in 2019, the number of online literature authors in China reached 19.36 million, an increase of 1.81 million over 2018, and the number of signed authors reached 770,000.
Among the contracted authors, part-time authors account for 60%.
More and more people are willing to try writing, and part-time writing has gradually become the mainstream trend.
Who are the nearly 20 million web authors?
The report gives such a "portrait": more than 60% of online authors are located in second- and third-tier cities; the number of female authors has surpassed that of men; the degree of education is mainly concentrated in colleges and universities; the proportion of "post-90s" young authors is 44.6%. Has become the main force of creation.
Screenshot of the ``2019 China Internet Literature Development Report''
The average daily creation time of online essay authors is 4.5 hours, the online literature platform is updated with an average of more than 10 million words per day, and the average creation period of works is nearly one year.
And their average monthly income is 5133.7 yuan.
The reporter noticed that the report chart shows that over 40% of authors earn less than 2,000 yuan per month, and only a few authors earn an average of tens of thousands of yuan per month, and a very small number of authors can earn more than 20,000 to 30,000.
Screenshot of the ``2019 China Internet Literature Development Report''
The analysis also pointed out that different types of authors prefer to create different themes.
Male authors prefer to create urban workplace and fantasy works, female authors prefer to create modern romance works; "pre-70s" authors prefer historical military and chronological works, and "post-80s/90s" authors prefer to create urban workplace and fantasy works. "Post-00" authors prefer to create two-dimensional works.
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