"I did not choose positive psychology, it was she who called me, just like the burning bush called Moses."
Martin Seligman
, a renowned American psychologist, discovered that his mission in life - and in business - was to advance the
new science of happiness
, accompanied by its corresponding consumer products.
Professors
Edgar Cabanas
and
Eva Illouz
tell it
in the book
Happycracia.
How Science and the Happiness Industry Control Our Lives
.
The idea that runs through the exi
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