Banking The new CaixaBank starts with the challenge of a job adjustment that will be based on "voluntariness and meritocracy"
Competition Economics authorizes CaixaBank to absorb Bankia but limits its power in 86 areas of Spain
With the merger process of Bankia and
CaixaBank completed
, the new entity this Saturday began the work to replace the Bankia brand of significant buildings, including its headquarters in the
Kio towers
of
Madrid
, where the blue five-pointed star already shines designed by
Joan Miró
.
The president of the new CaixaBank,
José Ignacio Goirigolzarri
, explained yesterday, the day the merger was legally concluded, that the objective is to complete the unification of the brand as soon as possible.
The replacement works have started with Bankia's "corporate and most significant buildings", a process that will continue over the next week.
Afterwards, the new labeling of the branches will begin in a period of between seven and fifteen days, according to Goirigolzarri, who anticipates that by July the CaixaBank brand will already be in all the branches of the network.
The emblematic KIO towers of the capital's financial district were built between 1990 and 1996. The one on the right looking from the north was bought in 1997 by the then
Caja Madrid
, whose green bear logo crowned it for more than a decade before its replacement by the
Bankia
brand
.
At his feet, in the
Plaza de Castilla
, still stands the
Calatrava column
that the old Caja Madrid donated to the people of Madrid.
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