Another new outlet? Ten billion yuan market! Buy big brands at 35% off! There are more than 100 million business users, you may be buying →
It has been half a month since the Anti-Food Waste Law was promulgated. It specifically mentions that food operators should categorize and manage foods that are approaching the expiration date, and make special labels or centralized display and sale.
In the past, the handling of impending food was a difficult problem faced by many businesses, but nowadays, these impending foods are not only easy to sell, but are also favored by more and more young people.
1
30% to 50% off the main price/performance ratio
Temporary food becomes the new favorite of young people
On Mr. Wu’s snack rack, almost all the "provisional snacks" he bought from the Internet, that is, foods that are about to reach the expiration date but are still within the expiration date.
Mr. Wu, a temporary food consumer: The purchase frequency is about four or five times a month.
I think it is a relatively cost-effective experience to buy snack products of such a big brand with the lowest money.
For the same product, the date determines the price.
Mr. Wu said that a box of milk priced at 45 yuan, once it is discounted as a temporary food, generally only costs 25 yuan to buy.
Cheap and cost-effective is the main reason why many young people choose to buy impending food.
On a social networking site, there is a group of "I Love Temporary Food" composed of more than 30,000 people. The label of the group reads "Use discounted prices to eat delicious food without discounts".
The growing number of impending food lovers has also made many people see business opportunities.
Lei Yong, a temporary food e-commerce merchant: We have more than 110 million users. Only the Taobao store has been in operation for less than two years and has 600,000 to 700,000 fans.
Peng Peng, the person in charge of an e-commerce food industry: There are almost 10,000 shops selling impending food on Taobao.
In the past year, more than 2 million users bought temporary food.
Mainly young people, post-90s, college students, including young people working in second and third-tier cities.
2
Discounted price
Will there be a "discount" on food safety at the end of the period?
During the interview, the reporter found that although the consumer group of temporary foods is constantly growing, in the subconscious of many consumers, you get what you pay for, and low-priced products may be somewhat problematic.
Can the food at the end of the day be eaten with confidence?
The reporter found that consumers prefer foods that can be eaten in a short period of time, such as beverages, dairy products, and potato chips, when buying impending foods.
When shopping for foods such as bread, pastries and fresh meals, most of them are more entangled.
Fan Zhihong, associate professor at the School of Food Science and Nutritional Engineering, China Agricultural University: Food that does not exceed the expiration date, you bought it in a reliable supermarket or other channels, so don’t worry about it being unsafe.
Experts suggest that although temporary food can be eaten with confidence, you should pay special attention to reading the storage instructions when buying.
Fan Zhihong, associate professor of the School of Food Science and Nutritional Engineering, China Agricultural University: For example, if a food is set at minus 18 degrees, its shelf life is 12 months. If it is placed at minus 8 degrees, its shelf life will be shortened.
Data show that in 2020, the total output value of my country's snack food industry will be close to 3 trillion yuan.
In addition, my country also imports a large amount of overseas food every year.
Calculated on the basis of 1% annual inventory precipitation, the market size of impending food is at least tens of billions.
Industry insiders also said that for such a rapidly developing emerging market, relevant state departments should further improve relevant regulatory policies.
The "provisional food" market has both selling points and pain points
Now the country is paying more and more attention to the problem of food waste. The second sale of temporary foods not only reduces the inventory backlog of businesses and avoids food waste, but also allows consumers to "use discounted prices to eat non-discounted delicacy." It's a multitude of things in one fell swoop.
However, to maintain the safety bottom line of impending imported food, the rights and interests of consumers must not be harmed for economic benefits.
At present, the relevant departments have no detailed rules for the circulation of temporary food. Whether to establish an access system for temporary food sales agencies, these are issues worthy of discussion.