Strong consumption and full of vitality (economic focus)
Core reading
The catering market is showing a vigorous development trend, online and offline shopping demand is strong, new tourism products and new formats continue to emerge... This year’s Dragon Boat Festival, the consumer market continues to recover steadily. Under the premise of doing a good job in epidemic prevention and control, various regions have enriched product categories and innovated The service model meets the needs of consumers in catering, shopping, travel, etc., and guarantees consumers a healthy and comfortable holiday.
During the Dragon Boat Festival holiday, with the gradual increase in summer temperatures, the consumer market continued to recover steadily, and the market potential was further released.
Our reporters visited many places to observe and witnessed the lively scenes in consumption fields such as catering, shopping, and tourism under the premise of doing a good job in epidemic prevention and control.
On the 14th, the Ministry of Culture and Tourism released the 2021 Dragon Boat Festival culture and tourism market conditions, integrating data from cultural and tourism departments, communication operators, and online travel service providers in various regions. According to the data center of the Ministry of Culture and Tourism, the Dragon Boat Festival holiday is 3 days (6 (December 12-14), the country's domestic tourist trips were 89.136 million, a year-on-year increase of 94.1% on a comparable basis, and a return to 98.7% of the same period before the epidemic on a comparable basis; domestic tourism revenue was 29.43 billion yuan, a year-on-year increase of 139.7%, which was restored. To 74.8% in the same period before the epidemic.
Strong dining atmosphere
"A few of you here, please, drink tea first..." At around 11 noon on the 12th, amidst the warm greetings of the old church, the Nanjing big brand stall Pingjiangfu Store in the Confucius Temple Scenic Area, Nanjing City, Jiangsu Province, ushered in a meal. peak.
Entering the door, in the small shop facing you, the Dragon Boat Festival gift box jointly launched by the big brand stalls in Nanjing and the Nanjing Museum-Aiye Zongzi, "Intangible Cultural Heritage" sealed cylinder wine, etc., is displayed with local seasonal food and traditional cultural elements. A strong festive atmosphere.
"Before the Dragon Boat Festival holiday, we felt the strong demand in the consumer market. All the private rooms in the store were booked half a month in advance, and the turnover rate in the lobby is expected to be very high." The store manager introduced.
The reporter learned from the marketing department of Dahui Enterprise, which belongs to the big brand stalls in Nanjing, that from the current feedback from various stores, the catering market during the Dragon Boat Festival is booming.
Based on the prevention and control of the epidemic, it is expected that the overall passenger flow and sales of the three-day small holiday will increase by 10%-15% over 2019.
According to Yu Xuerong, president of Jiangsu Catering Industry Association, during the Dragon Boat Festival, Jiangsu's catering industry continues to heat up, and the dine-in consumption and the sales of Dragon Boat Festival gift boxes are all vigorous and usher in recovery growth.
Online bookings are growing rapidly, new catering retail is in the ascendant, and the supply and demand of specialty and personalized Zongzi products are booming.
During the Dragon Boat Festival, the total retail sales of catering in Jiangsu will reach or exceed the level of the same period in 2019.
On the first day of the Dragon Boat Festival holiday, it was lunchtime, and customers lined up outside the Chaowai store of "Guan Shi Chi Bar" in Chaoyang District, Beijing.
The waiters are busy serving dishes, removing tables, and turning over the table.
Mr. Liu, a customer waiting for a seat, said, "I asked several restaurants, and they were all booked in advance, so I can only come here to line up."
The college entrance examination has just finished, and it is the Dragon Boat Festival holiday. There are many people in Beijing who go out to dinner like Mr. Liu.
Whether it is a student-oriented "graduation meal" or a family-oriented "reunion dinner", people have entered the catering establishments and set off a wave of catering consumption.
Wang Dapeng, deputy director of the Beijing Chaoyang District Bureau of Commerce, introduced that during the Dragon Boat Festival this year, Chaoyang District organized various commercial complexes, shopping malls, and supermarkets across the district and launched a variety of activities to benefit the people.
At the same time, all commercial service enterprises are required to strictly implement epidemic prevention and control measures such as scanning code registration, wearing masks, cleaning and disinfection, and carrying out business activities in a safe and orderly manner. Consumer demand."
Hot offline and online shopping
"Please wear a mask and show your health code. Thank you for your cooperation." On the 12th, Ms. Wan, a citizen of Nanchang, Jiangxi, came to the Impression City Shopping Center in Honggutan District, Nanchang City with her family. The trumpet is broadcasting relevant requirements for epidemic prevention and control in a loop.
There was an endless stream of people coming to the shopping center. Ms. Wan tidied up her mask and turned on her mobile phone to show her health code.
"It's a holiday, our family will go shopping together." Ms. Wan said, "Our family has been vaccinated and we are wearing masks, so we can rest assured."
In the large supermarket in Impression City, the special zongzi just went on the shelves, and they were all sold out in the morning.
In the past week, supermarket sales exceeded 3 million yuan, a substantial increase over the same period last year.
"There are a lot of fresh food in the supermarket." Liu Hong, the store manager of the impression city, introduced, "We carefully review the import declaration form, product inspection report, and imported nucleic acid inspection report of each batch of goods, and then send them to Honggutan New District. The cold chain food supervision warehouse will carry out nucleic acid testing and disinfection, and finally transport it back to the store for sale, so that everyone can eat safely."
Wu Lifang, Chief of the Market Section of the Market Supervision Bureau of Honggutan New District, Nanchang, said, “We focus on food safety, cold chain and other fields, and do a good job of monitoring and inspecting the entire process and the entire chain of frozen fresh food in key places such as large supermarkets, farmer’s markets, etc. , To ensure that the people have a healthy and comfortable holiday."
Offline shopping is lively, as is online shopping.
On the morning of the 12th, in the Yahongqiao E-commerce Industrial Park, Yutian County, Tangshan City, Hebei Province, various live broadcast rooms were very lively. A "Zongqing Dragon Boat Festival" Zongzi special live broadcast event was being held, and more than 30 anchors were selling local food companies. Zongzi, more than 5,000 singles and more than 50,000 zongzi were sold in just two hours.
In recent years, with the rise of e-commerce platforms, especially the development of a new format of live broadcasting, it has continuously stimulated the vitality of consumption and empowered the economic development of Yahongqiao Town.
E-commerce anchor Hao Baoyu said: "Live broadcasting has broadened the sales channels and channels of agricultural products, and the'earth-flavored live broadcast' has also made the products more grounded and further stimulated shopping demand."
This year's Dragon Boat Festival holiday coincides with the promotion of many e-commerce platforms. The endless new products and hot transaction data show the booming consumption.
It is reported that from June 1 to 10, during the "618" promotion period on an e-commerce platform, the turnover of new products of key brands increased by 314% year-on-year. At the same time, the share of new products in the overall turnover increased by 60% compared with last year.
The tourism market continues to improve
"A small seaweed with so many mysteries is really eye-opening!" On the 12th, Liu Xin, a tourist from Linyi, Shandong, put on AR (augmented reality) glasses in the Mingyue Seaweed World Scenic Area, West Coast New District, Qingdao, Shandong Province. I saw kelp, kelp, sargassum, etc. dancing on the bottom of the sea, forming a "seaweed forest".
In the seaweed science and technology museum in the scenic area, there are various seaweed specimens on display, and the children listen to the explanation with relish; in the manual interactive experience area, tourists are making seaweed mask; in the baking area, taste a seaweed jelly like a smoothie , The taste is as smooth as jelly.
On June 8, the Mingyue Seaweed World Scenic Spot opened to welcome guests, and it has received more than 10,000 tourists in five days.
With the advent of the holidays, travel enthusiasm is further released.
The reporter saw at the scene that tourists lined up in order to take temperature measurements and show health codes.
Before the Dragon Boat Festival holiday, Qingdao West Coast New District planned a series of Dragon Boat Festival cultural tourism and leisure activities to promote diversified consumption such as food, travel, shopping, entertainment, sports, exhibitions and performances.
The relevant person in charge of the cultural and tourism department of the new district introduced, "We have refined the normalized management of epidemic prevention and control, and launched new products and new formats such as pastoral picking tours, rural film and television tours, etc., to provide tourists with a sumptuous Dragon Boat Festival'travel feast'. "
In Yipo Cinema Village, Science Park Street, Luolong District, Luoyang City, Henan Province, a rustic garlic noodle contest full of nostalgia is underway.
More than 20 rural chefs showed their housekeeping skills, and tourists tasted and selected "Gold Medal Skills" one by one, reminiscing about the good taste of childhood in the festival.
On the other side of the village, the Zongzi-making experience activity also attracted the attention of tourists. Everyone felt the charm of traditional culture in the process of making zongzi.
Tourist Mr. Zhang told reporters that the Dragon Boat Festival holiday is a good opportunity to experience folk culture. A bowl of home-style farm garlic noodles and a hand-made zongzi made him feel the deep nostalgia.
Ms. Meng, a citizen who took her children to visit Yipo Film Village for the first time, was also very surprised.
Here, the movie elements are integrated into the whole village landscape, and customized costumes are prepared for the children to take pictures and immerse in the experience during the Dragon Boat Festival.
The "Tunnel War" scene incorporates patriotic elements, and Ms. Meng missed the opportunity to tell her children revolutionary stories and conduct patriotic education.
She said that this kind of educational and fun parent-child travel is very popular with young parents and it is also very meaningful for children.
(Our reporter Yao Xueqing, Wang Haonan, Yang Yanfei, Zhang Tengyang, Li Rui, Bi Jingjin, Wang Ke)