Microsoft to buy video game giant Activision Blizzard for $68.7 billion
The Japanese technology multinational
Sony
has plummeted almost 13% on the
stock market
this Wednesday after its investors welcomed the purchase of the video game firm Activision Blizzard by Microsoft as a jug of cold water.
Sony shares have opened with a sharp drop and after the first hour of trading in
Tokyo
they fell almost 10%, a decline that extended throughout the day and ended at 12.78%.
The technology has been the most traded company of the day and the one that has registered the greatest collapse among the companies listed in the main selective of the Japanese stock market, the
Nikkei
, which groups the 225 most representative values.
Microsoft's biggest acquisition
Sony investors have thus reacted to the operation between the two American companies, which represents the largest acquisition of
Microsoft
to date and a strong commitment to the video game sector, in which it is a direct competitor of Sony.
The purchase, valued at $68.7 billion, will become one of the 20 largest such deals in history when completed.
It has yet to pass the scrutiny of antitrust regulators, but it has already made investors in the Japanese firm nervous.
"They think
Microsoft
will make all
Activision Blizzard games exclusive (to Xbox), hurting
PlayStation
sales
and helping Microsoft close Sony's
hardware
sales gap, " industry consultant
Serkan Toto
said .
the stock market crash in their social networks.
Activision is the owner of important IPs (intellectual properties) such as
Call of Duty
,
Crash Bandicoot
,
World of Warcraft
,
Diablo
,
Guitar Hero
,
Spyro
,
Tony Hawk
,
Overwatch
or
Candy Crush
, which will pass into the hands of Microsoft.
The third largest company in the sector
The American, which already has a significant presence in the world of video games with its Xbox console and titles like
Minecraft
, will become the third largest company in the sector in terms of billing, only surpassed by China's
Tencent
and Sony itself. current leader in this sector of digital entertainment.
While Microsoft's historic operation was a stock market boost for other major video game companies such as the American
Electronic Arts
or the French
Ubisoft
, Sony received the news as a blow because of the threat it represents to its current hegemony.
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