Sapporo HD annual performance 22-year loss forecast

Beer maker major Sapporo Holdings is forecasting a one-year business result because sales of commercial beer and the restaurant business are declining due to the closure of restaurants due to the spread of new coronavirus Will be in the red for the first time in 22 years.

According to Sapporo Holdings, the forecast for the year ending December is that sales will fall by 9% from the previous year to 444.5 billion yen, with a final loss of 6.5 billion yen. ..

This is because sales of beer for commercial use, which is our mainstay, have dropped significantly due to the effects of the closure of restaurants and the shortening of business hours due to the spread of infections, and the number of visitors to the restaurant business has also decreased.

This is the first time in 22 years since 1998 if the one-year financial results fall into the red.

In response, the company plans to close 15 of its 190 restaurants, including beer halls operated by its subsidiaries, which is close to 10% by the end of the year.

Masahiro Oga, president of Sapporo Holdings, said, "We expect that the spread of the infection, mainly in the restaurant business, will continue for a while. We will focus on selling beer for household use, which is growing, and the decline in commercial beer. I want to make up for it."