We require the Financial Services Agency to report on the status of each company's efforts, whether financial institutions such as banks, securities companies, and insurance companies are doing business that puts the customer first.


The aim is to take root in customer-oriented business operations by creating a list and publishing it on our website.

Four years ago, the Financial Services Agency created the "Principles for Customer-Oriented Business Operations" for a wide range of financial institutions such as banks, securities companies, and insurance companies.



In light of the deep-rooted criticism that financial institutions sell financial products with priority given to receiving commissions from customers, pursuing customer interests, clarifying commissions, and providing easy-to-understand information. Etc. are included.



More than 2,000 financial institutions are trying to operate according to this principle, but the Financial Services Agency requested this month to report on the status of each company's efforts.



With the aim of increasing effectiveness and rooting customer-oriented business operations, the Financial Services Agency lists company names and report contents, publishes them on its website, etc., and also shows initiatives that can be particularly evaluated. ..



Mr. Yoshio Horimoto, Deputy Director-General of the Financial Services Agency's General Policy Bureau, said, "I would like to ask financial institutions to think for themselves how to implement the principles. I would like to support them so that a good cycle can be established between customers and financial institutions." ..