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Renault, color champion -
DR
White, black, gray.
The observation is clear: as every year for 10 years, the colors that dominate the automotive industry are rather dull.
They alone account for nearly 70% of models sold worldwide, according to a report on the popularity of automotive colors published by Axalta, a leading supplier of automotive paint.
If we take a closer look, the most popular color remains white, which dresses the bodywork of 38% of new vehicles sold around the world, followed by black (19%) and gray (15% ).
Renault, color champion - DR
For its part, Renault stands out by selling 10% more eye-catching colors than the competition.
The stars of its sales are flame red, celadon blue and atacama orange.
This particularity of the French brand is not new: we remember that the first Twingo was initially only available in 4 pastel colors, and that white was not even part of its catalog.
This did not prevent him from meeting a huge success!
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