Promote the improvement of online car-hailing pricing mechanism with the topic of "platform commission"
Guo Haiying
Recently, some online car-hailing drivers and the media have questioned the percentage of online car-hailing platforms, believing that the percentage of some platforms is too high, and that drivers and passengers are unaware of the percentage and calculation method of each order.
On May 7th, Didi Chuxing released a statement showing that in 2020, Didi ride-hailing driver income accounted for 79.1% of total passenger payables, the remaining 20.9%, 10.9% for passenger subsidies, and 6.9% for corporate operating costs and taxes , Payment of handling fees, etc., 3.1% is the net profit of the online car-hailing business.
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Didi Chuxing used the 2020 platform data to respond to outside doubts. On the one hand, it aims to show that the percentage of the platform is not as high as outside doubts.
Specifically, some special orders such as on-the-road orders have a percentage of more than 30%, which accounts for 2.7% of the total orders. Although the proportion is not high, it does cause trouble to the driver’s master, and it is easier to be spread. Everyone thinks that Didi’s pumping rate is higher than 30%."
On the other hand, Didi provides data on the composition of driver’s income, that is, driver’s income is mainly composed of two parts: sharing and subsidies, while platform commissions need to pay taxes, passenger subsidies and other operating costs, and the rest is net car-hailing business. Profit, accounting for 3.1% of the total passenger payable.
By explaining the driver’s income composition and the use of platform commissions, it initially shows the formation and change mechanism of online car-hailing prices, which will help the public to more clearly understand the relationship between passengers, drivers, and online car-hailing platforms.
In October 2019, the Ministry of Transport and the National Development and Reform Commission issued the "Opinions on Deepening the Reform of Road Transport Prices", which proposed that online car-hailing platform companies should actively disclose the pricing mechanism and dynamic price increase mechanism through the company website and mobile Internet applications. Procedures (APP), etc., publish the tariff structure, pricing and markup rules, keep the markup standards reasonable and relatively stable, ensure clear, standardized, and transparent settlement bills, and accept social supervision.
In contrast to the above regulations, the current online car-hailing platforms have not done enough to actively disclose the pricing mechanism and dynamic price increase mechanism.
Didi Chuxing released the situation statement this time, exploring information related to the public pricing mechanism and dynamic price increase mechanism. Work in this area should continue to be promoted and strengthened.
In recent years, as a new business model of urban road transportation, online car-hailing has played an important role in optimizing the allocation of road transportation resources and facilitating public travel, and has become an organic part of urban public transportation.
The above-mentioned "Opinions" of the Ministry of Transport and the National Development and Reform Commission clearly stated that "market-adjusted prices for online car-hailing shall be implemented, and government-guided prices may be implemented if the city people's government deems it necessary."
It can be seen that online car-hailing has the characteristics of "quasi-public transportation" and the nature of "quasi-public service". Under special circumstances, it can be regarded as public transportation and public service, and government-guided prices are implemented according to regulations.
Regardless of whether it is a form of quasi-public transportation or regarded as public transportation under special circumstances, the price setting of online car-hailing should be a public decision. Online car-hailing drivers, platform companies, passengers, functional departments and news media should all Participate fully and form a principled consensus and specific price content through active negotiation, benign interaction and orderly game.
From this perspective, this “online car-hailing platform rake” has become a public issue and aroused social attention. It is precisely the impact of relevant entities participating in the public decision-making on online car-hailing pricing.
Last month, Didi established the Ecological Development Committee for Online Car-hailing Drivers, announcing that it will seek opinions and suggestions from the driver group, and promote the establishment of a more efficient driver subsidy and pricing mechanism. Provide a stable, flexible and diversified income model.
This is a useful measure for driver groups to interact with online car-hailing platforms, negotiate and participate in pricing decisions.
In contrast, relevant functional departments, regulatory agencies, passenger groups, and upstream and downstream industry companies should take more proactive actions when participating in online car-hailing pricing decisions.
It is hoped that the public discussion triggered by the "car-hailing platform rake" will help deepen the public's attention and awareness of car-hailing pricing, promote the participation of all parties in car-hailing pricing decisions, and promote the formation of a comprehensive online car-hailing system. Vehicle pricing mechanism and dynamic price increase mechanism.