After repeatedly checking the details such as the boot video and appearance pictures sent by the seller, Liao Hua finally bought an idle gaming laptop for 8,000 yuan after 2000.
"If it's brand new, it will cost about 10,000 yuan, and the other party also promised to send a keyboard, which is very cost-effective."
Earphones with an original price of more than 800 yuan can be obtained at 500 yuan; 1,000 yuan of audio is less than half price if you pick it up, and there is room for bargaining; second-hand luxury goods that are rare in the market can also be obtained at low prices... Nowadays, the second-hand market is attracting more and more people. More and more young people's attention and influx.
For Generation Z, choosing second-hand products with higher cost performance will not only save money, but also experience the freshness brought by "picking leaks".
They don't care who the previous owner of the item is, and they enjoy the fun of "experience more items for a small amount of money".
The outbreak of the second-hand market also allows people to find the password of wealth. However, the "zero threshold" and "C2C model" make sellers do not need to pay deposits as they do on traditional e-commerce platforms. This not only makes the market confusing, but also supervises second-hand transactions. bring potential risks.
How to build mutual trust for buyers and sellers has become an urgent problem for the industry.
Second-hand goods are "very fragrant" at half price
After receiving the package from the courier, Xia Xue couldn't wait to open it and check it out. Inside was a single-person coffee table in a log color. Although the condition was only 90% new and the bottom was still damaged, she didn't care, "Yes. It's pretty good to get it for less than half the price."
After returning home from get off work, Xia Xue habitually lay on the sofa and picked up the idle fish.
Recently, she plans to add a movable snack rack in the house she just rented, so that she can put some delicious food into her mouth at any time while watching dramas and reading books.
Compared with the online price of more than 100 yuan, and considering that it may be discarded because it is too heavy to move in the future, she finally plans to buy a second-hand one.
After looking around, Xia Xue found the item she liked.
"It's about 80% new. I'm satisfied with both the style and color. The most important thing is that the price is only 30 yuan. Compared with brand new, it's very cost-effective."
Since she moved to the city where she is now due to work two years ago, Xia Xue can't remember how many second-hand goods she has bought. "In the past, no matter what I bought, I would only choose new ones. Xue told the Shell Finance reporter that when she first came into contact with second-hand products, it was because "renting may change residences at any time, so there is no need to spend money on new products."
After several purchases, she found that she gradually became obsessed with this shopping option - she had bought air fryer, induction cooker and other daily necessities through second-hand platforms, and also "picked up" her favorite ornaments, Hanfu and her favorite singing. meeting tickets.
Xia Xue increasingly enjoys shopping on second-hand platforms.
In her opinion, being able to spend a small amount of money to buy favorite products is a kind of "Taobao" fun.
"Although it is renting a house, life still needs a sense of ritual, and I am willing to create a comfortable environment for myself without paying too much." Xia Xue said.
Liao Hua, who has been keen on second-hand trading since college, uses this method to experience most popular digital products on the market with the least amount of money.
Liao Hua, who had limited funds at that time, could only choose second-hand products when purchasing digital products.
Unexpectedly, as soon as I tried it, I was completely "sunk".
During that time, Liao Hua was in the forum almost at any time, bargaining with merchants to buy the products he liked, and then "returning blood" to the ones he had bought before.
"In this way, you can play all your favorite digital products without spending a lot of money."
The second-hand economy is booming right now.
With the transformation of young people's consumption thinking and the advocacy of green and low-carbon consumption and circular economy concepts, Generation Z's recognition of second-hand consumption has gradually increased.
The "2021 China Idle Second-hand Trading Carbon Emission Reduction Report" shows that the scale of China's second-hand idle goods trading market has increased from about 300 billion yuan in 2015 to over one trillion yuan in 2020.
The trading range of idle items covers almost all consumer goods categories, and the market size is expected to reach nearly 3 trillion in 2025.
In addition, according to the data released by iiMedia Research, online trading is the main trading channel for second-hand goods.
In 2020, the scale of second-hand e-commerce transactions increased from 259.66 billion yuan in 2019 to 374.55 billion yuan, accounting for about 36% of the total idle market.
"The number of people who choose to buy second-hand items has increased significantly in the past six months." Lao Chen, who runs a second-hand mobile phone online store, told Shell Finance reporters that people will consult and place orders almost at any time.
Every time some second-hand mobile phones with good quality and short time to market are put on the shelves, they will be quickly bought by customers.
The change in the consumption characteristics of young people has not only made the scale of second-hand platform players explode rapidly, but also enriched the variety of second-hand goods.
As small as a data cable, a record, a book, as large as a laptop, a set of furniture that is 80 to 90% new, or even a car, everything is available.
Generation Z has become the main force in the market, and idle items are also "reselling"
"Some people buy second-hand products, and naturally there are also people who sell second-hand products. It has become the norm for Generation Z to turn resources into low-utilization commodities. There are many sellers who are eager to 'return blood' and buyers who are waiting to 'catch up'. The growth of supply and demand is driving the market to become larger and larger." Xia Xue said.
Liao Hua told the Shell Finance reporter that not only digital product players are keen to hang idle items on second-hand platforms, but many of his friends will regularly clean up the items at home, "Some idle items will take up space if they continue to be placed at home and discarded. I am also distressed, and I will naturally choose to change hands for money in a second-hand way, so why not do it.”
According to a report released by QuestMobile, the main groups of idle transactions are concentrated in the post-90s generation, especially in first-tier cities such as Beijing and Shanghai.
Similarly, according to the industry insight report released by Analysys, from the perspective of user age, people under 35 are the main users of second-hand e-commerce, and the Z generation born between 1995 and 2009 is also a potential user group of second-hand e-commerce.
Shell Finance reporter learned that most of the young people who have just entered the society have uncertain residence and limited income.
Second-hand goods with higher cost performance have naturally become their main choice when shopping.
The pursuit of freshness by young people also makes it easier for them to accept the idle economy, so that they can experience "freshness" at any time by regularly replacing commodities.
"In the past, buying second-hand would be considered 'poor' and 'no money'. Now buying second-hand is not only a budget-conscious life, but also an environmental attitude." Xiaoxue, a post-00s generation who is also keen on second-hand trading, told Shell Finance reporter that as a loyal Hanfu Lovers, there are dozens of sets of Hanfu at home, and some of them are second-hand. "In the circle of fans of Hanfu and Lolita, buying and selling second-hand clothes is a relatively common thing."
With so many things, Xia Xue also began to try to hang the idle items hoarded at home on second-hand platforms for resale.
Once when she was sorting out seasonal clothes in her wardrobe, she found that she had bought several clothes that she had only worn once or twice and then shelved them. "I feel that the style is not suitable for my current age and state. It's better to resell it."
Xia Xue sorted out these clothes to take pictures and record videos, and then hung them on the second-hand platform.
In less than a day, a customer sent a private message to ask.
After simply communicating the size, details, old and new, and other clothing conditions, the other party quickly placed the order.
A few days later, when she received the text message "The money has arrived", Xia Xue completely thought of "returning blood".
She plans to convert all the idle items at home into cash through second-hand transactions, and then transfer them to buy the favorite products.
"Many players switch back and forth between the 'buyer' and 'seller' identities. Perhaps the useless idleness in their own hands is a treasure in the eyes of others." Xiaoxue said, "In this way, when you go to buy your favorite products, you can There won't be much 'guilt', after all you can 'return' something nice without spending too much extra money."
Wealth Password: A New Way for Young People to Manage Money?
The outbreak of the second-hand market has attracted many young players to enter the market. At the same time, more and more people are beginning to look for wealth codes on second-hand platforms.
After 1995, Lao Chen was a senior "player" before. Not only did he exchange nearly 30 mobile phones through second-hand methods during the four years of college, but he also chose to start a second-hand business after graduation.
"Mobile phones are fast-changing consumer electronics. Although some models were launched two or three years ago, they can still meet the daily needs of consumers. Naturally, many players who do not have enough wallets will choose second-hand phones." Chen analyzed.
In order to obtain more second-hand resources, Lao Chen not only recycles suitable digital products in digital forums, but also travels to Huaqiangbei, Shenzhen many times to find a stable supply of goods to cooperate with.
Getting more customers, however, takes a certain skill.
Many second-hand platforms have already flooded with digital products, and it is extremely difficult to make profits on similar tracks.
Relatively speaking, forums and WeChat Moments have lower thresholds, and they are also the sales venues that Lao Chen values.
Usually, in addition to constantly publishing second-hand transaction information on the forum, Lao Chen will also register accounts in many college forums for promotion.
Whenever a customer consults, they will also introduce the other party into WeChat, "Not only is it more convenient to display pictures to communicate in the circle of friends, but more importantly, it can retain the source of customers, and it is not possible that the other party will become a repeat customer, or bring more potential. client."
Lao Chen told the Shell Finance reporter that the clients in his hands are mainly young people.
In addition to the "players" who are accustomed to changing phones frequently and pursue freshness, there are also many customers who do not know second-hand phones and are not digital enthusiasts. "Most of these people come for the model and price. . As long as the price is right and the phone is relatively new, I usually place an order.”
According to the "2021 "Circular Economy" Research Report", consumption by users under the age of 35 accounts for 74% of second-hand mobile phone sales.
Among them, students have high requirements on the performance and style of mobile phones, but because of their limited economic strength, second-hand mobile phones with guaranteed quality are their favorite choices.
"Now, if you are lucky, you can earn 20,000 to 30,000 yuan per month, and if you are unlucky, you can earn several thousand yuan." The second-hand market has exploded year by year, which has also strengthened Lao Chen's determination to continue his work. He even moved to move The idea of Shenzhen is, "After all, there are more sources of goods there, and the quality can be seen on the spot to ensure quality."
Linlin, born in the 90s, has the same idea as Lao Chen. The difference is that she locks the track on "second-hand luxury goods".
"As long as the appearance and condition are good, you can't tell it's second-hand at all. Besides, the cost-effectiveness is also high. You can use luxury goods without 'eating dirt'. Even if you don't like it, you won't lose much." Take a watch as an example, as long as it is properly cherished, there is not much difference between wearing it once and wearing it ten times.
Shell Finance reporter learned that second-hand luxury goods have long existed in the domestic market, but they will really explode in 2020.
At that time, the epidemic caused the price of luxury goods to rise, including LV, Chanel and other brands to raise prices successively, which discouraged ordinary players.
At the same time, the economic pressure brought about by the epidemic has caused many people to sell the luxury goods they bought before to ease the income crisis.
Linlin had a similar experience.
As early as many years ago, she was a luxury lover. Whenever she liked a bag, she would save money to buy it even if she "eats dirt".
But in the past two years, because of work changes, he had no choice but to sell his luxury goods subsidy income.
But she unexpectedly found that many second-hand products in the market are actually more expensive than when she started.
"In 2014, I spent nearly 80,000 yuan to buy a Rolex Green Water Ghost. With the reduction of commodity production and the impact of the epidemic, many people are looking for this watch in the secondary market, and the price has risen to more than 100,000 yuan." Linlin Say.
Some luxury goods have a strong ability to preserve their value, and there will be no "second-hand price drop" for other commodities.
As long as some classic luxury goods are properly maintained, they not only have circulation value, but also have room for appreciation.
The value preservation and premium of luxury goods allow Linlin to see business opportunities.
Soon, she began to contact friends in Japan and France to help find suitable second-hand products, and then sent them back to China and then resold them after maintenance.
During that time, Linlin found that many young people would send private messages to inquire about purchases.
Despite the upgrading of young people's consumption awareness, there is an imbalance between the pursuit of luxury goods and their own economic capabilities, which makes them inclined to buy second-hand luxury goods.
"For example, players who use light luxury products such as Coach may want to buy LV; and those who carry LV also hope to use Hermes in their hearts."
Some players told Shell Finance reporters that most young people have the characteristics of "loving the new and disliking the old" for luxury goods, and even if they can't carry a new bag for a few days, they want to change it.
Buying new products at a high price always feels wasteful, and buying second-hand luxury goods is less of a problem.
"As long as the quality and condition of the bag are good, I don't care how many hands it is. If I don't like it for a while, I will sell it. If I buy another second-hand bag, I can carry a luxury bag on my back at any time."
Dragons and snakes are mixed into a hardest hit area for complaints, and market transactions need to be regulated
While second-hand transactions are recognized by many consumers, there are still many hidden dangers behind the transactions.
Incorrect goods, shoddy charging, lack of platform supervision, etc. occur from time to time.
"I have purchased an iPad called '95% new' before, but when I got it, I found that it was obviously inconsistent with the seller's description, and the screen and back shell were damaged in many subtle places. What's even more irritating is that it is said to be 256G The memory is only 128G when I got it." Liao Hua was impressed by this experience, so he specially reported it to the seller, but the other party insisted that there was no problem.
After nearly half a month of mutual proof, the seller finally said angrily, "I sent it wrong."
Such encounters are not unique.
Shell Finance reporters found more than 50,000 complaints about second-hand products and platforms through the search of "Black Cat Complaints", mainly focusing on problems such as incorrect goods, malicious price reduction, and difficulty in returning and replacing goods.
The "2021 China Second-hand E-commerce Consumer Complaint Data and Typical Case Report" shows that according to the domestic online consumer dispute mediation platform "Dian Li Bao", 413 Internet consumer platform dispute cases accepted in 2021, refunds, product quality, network Counterfeit sales, online fraud, and inconsistent orders have become more prominent problems for second-hand e-commerce.
In fact, although the second-hand market has existed for a long time, the real outbreak time is not long, and the status quo of the industry such as "zero threshold" and "C2C model" also makes the market mixed.
On the other hand, since most of the users of the second-hand platform are ordinary players, and the transactions are mainly based on low-frequency transactions with each other, sellers do not need to pay a deposit like opening a store on a traditional e-commerce platform.
This undoubtedly also brings potential risks to the supervision of second-hand transactions.
"A lot of time when I put personal second-hand items on the shelves, I actually don't know the price. They are all priced at will." Liao Hua said frankly that due to the lack of a reasonable valuation system in the market, prices are often set according to personal wishes.
Similarly, when choosing second-hand products, because of previous experience, I also have doubts about the description of the other party. "It is not clear what the thing is and whether it is really as described by the other party."
How to allow consumers to trade with peace of mind on second-hand platforms and build mutual trust for buyers and sellers has become an urgent problem for the industry.
In October 2021, the State Council issued the "Carbon Peaking Action Plan before 2030", which proposed "to seize the source of resource utilization and vigorously develop the circular economy".
At the same time, it also pointed out that it is necessary to improve the resource recycling system, improve the waste material recycling network, implement the "Internet +" recycling model, and realize the collection of renewable resources.
This means that the second-hand trading system is gradually being valued, and there will be a stricter regulatory system in the future.
In fact, in order to safeguard the rights and interests of buyers and sellers, platforms are constantly trying to establish effective regulatory mechanisms.
As early as 2016, Xianyu set up a "small court", inviting platform users to serve as "little judges", voting on the basis of transaction evidence such as pictures submitted by buyers and sellers, and then resolving disputes between buyers and sellers.
At the same time, "special actions" are often launched to rectify the chaos of second-hand e-commerce platform transactions.
Zhuanzhuan also launched a "second-hand commodity price guidance system" and services such as quality inspection, sales and recycling to accurately match user needs, thereby enhancing consumers' trust in trading idle items.
"In the future, the regulatory problems that plague the second-hand market will inevitably be solved with the continuous improvement of policies and the requirements and methods of the trading platform. At that time, the industry is bound to have a bigger outbreak." Lao Chen said.
Beijing News Shell Finance reporter Qin Che