Over 80% of respondents who travel 10,000 miles without leaving home believe that cloud travel enriches the travel experience
59.7% of respondents said they had a good experience with cloud tourism
Sun Shan, reporter from China Youth Daily and China Youth Daily
Lying in bed and watching videos of travel bloggers, opening panoramas to see the beauty of various places, watching the sunrise through slow live broadcasts... With the development of technologies such as the Internet and VR, the way of traveling in the cloud without leaving home is becoming more and more popular. Loved by many.
On the eve of China Tourism Day, a survey of 2,085 respondents by the Social Survey Center of China Youth Daily and wenjuan.com showed that 74.8% of the respondents would choose cloud tourism.
59.7% of respondents said they had a good experience with cloud tourism.
84.1% of the respondents believed that cloud travel enriched their travel experience.
Among the respondents, post-00s accounted for 24.9%, post-90s accounted for 40.0%, post-80s accounted for 25.0%, post-70s accounted for 7.4%, post-60s accounted for 2.4%, and others accounted for 0.4%.
74.8% of respondents will choose cloud tourism
Wang Bo, who works in the operation of an Internet company in Beijing, likes to visit museums.
In the past, when traveling to other cities, as long as there was enough time, the museum would be included in the itinerary.
Wang Bo feels that in the process of epidemic prevention and control management, there are fewer opportunities to visit museums offline, but the development of technologies such as live broadcast and VR has made cloud travel more and more convenient.
Wang Bo has already visited many museums by means of traveling. "Like the Forbidden City, I have visited the Forbidden City on the spot, and I always feel that I have nothing to do with it. When I am at home, I can watch the exhibition online. If I find interesting places, I will write it down and visit it later. ".
The survey shows that under the epidemic, 74.8% of the respondents will choose cloud tourism.
59.7% of the respondents said they had a good experience with cloud tourism.
"When viewing the exhibition offline, if too many people visit, it will be crowded, and the tour experience will not be very good." Wang Bo believes that the convenience of Yunyou is that it is not limited by time and space, and it can spread tourism resources to more people through the Internet. Many people say that "some online exhibitions can rotate and enlarge the exhibits 360 degrees, and the details are no worse than offline, and they can be viewed repeatedly at any time."
Regarding the advantages of cloud tourism, 67.4% of the respondents believe that it is easy and worry-free without crowding and queuing. Respondents believe that it is to save travel expenses and save costs.
Others include: being able to choose attractions at will, more variety (46.5%), being able to interact with others in real time, more interesting (40.8%), first-person perspective, immersive (37.2%), and using various forms to make Feel more deeply (29.3%) and so on.
"Digitalization is an empowerment of the entire industry chain." Li Baiwen, a professor at the School of Tourism, Beijing Union University, said that cloud tourism has always existed, but under the epidemic, the development trend of cloud tourism has strengthened, and it has become a key component of tourism experience. One of the important ways to achieve it.
"Through digital means, cloud tourism has given traditional tourism a new form of presentation, and digital technology has provided more possibilities for the content production of tourism products."
Natural landscapes are the most interesting cloud tourism destinations for respondents
Lin Lulu, a post-90s generation, usually likes to watch slow live broadcasts. She feels that when watching slow live broadcasts, her mood can be soothed and relaxed.
"I watched the live broadcast of the meteor shower some time ago, and I saw many netizens leaving messages and interacting in the live broadcast room, and I thought it was quite interesting."
Lin Lulu felt that a scene like a meteor shower is rare. If you watch it offline, you often need to bring professional equipment and choose an empty scene. These two points alone may "dissuade" many people.
But seeing the meteor shower through live broadcast is a special experience.
"Some natural landscapes will show a different scene at a specific time period. You may not have the conditions to experience it on the spot." Lin Lulu feels that through the way of wandering, you can feast your eyes and feel the magnificence and charm of nature.
In the survey, 52.3% of respondents said they would choose VR for cloud travel, 49.7% of respondents chose live/slow live broadcast, and 47.9% of respondents chose documentaries.
Others include: online bloggers’ self-made videos (38.2%), pictures and texts (33.9%), official website profiles (22.6%), theme exhibitions (22.4%), etc.
"From the waterscape in the south of the Yangtze River to the scenery in the northwest, I followed the travel bloggers to appreciate the great rivers and mountains of the motherland in the cloud." Gao Ming, a college student, has followed many travel bloggers. They are in various cities, watching their live broadcasts or vlogs (video blogs). Followed by a cloud tour.
Gao Ming was impressed by several bloggers with humorous and lively explanation styles. Watching their live broadcasts will make them feel full of joy. "Some of them used to be tour guides, but now they lead you to browse the scenic spots through live broadcasts, and they will also talk about some interesting things. Allusions, I think it is quite rewarding.”
Gao Ming said that both natural and cultural landscapes are cloud tourism destinations that he is very interested in.
"When you travel around the simple and unfiltered natural scenery, you will yearn for it."
The data shows that natural landscapes (67.2%) are the most interesting cloud tourism destinations for respondents, followed by historical sites (59.3%) and red tourist attractions (41.4%).
Others include: museums (39.5%), theme parks (31.2%), memorials (30.7%) and former residences of celebrities (28.4%).
84.1% of respondents believe that cloud travel enriches their travel experience
"The Qinghai-Tibet Plateau is a tourist destination I yearn for, but due to time, physical strength and other reasons, I have not been able to make the trip. After the tour, I feel that I have the opportunity to visit it in the future." Lin Lulu said that although the tour does not have the feeling of on-site experience, it can make First of all, "enjoy addiction on the mind".
In the survey, 84.1% of the respondents said that cloud travel enriched their travel experience.
"I went to the ancient city of Pingyao a few years ago, but I didn't walk around the city wall at that time. When I was traveling, I saw the aerial video and I was able to overlook the entire ancient city, which can be considered to make up for the previous regrets to a certain extent." Gao Ming said. , When traveling with travel bloggers, he will make records and make strategies for future field trips. "Several travel routes have been designed in my mind now."
Liu Simin, vice president of the Tourism Branch of the China Future Research Association, believes that cloud tourism mainly plays two roles: enhancing experience and replacing experience.
"When offline travel is more convenient, Yunyou can use virtual technology, VR, etc., to allow tourists to gain an enhanced experience in the travel scene. Another example is Jiuzhaigou, which is beautiful all year round and has different scenery in different seasons, but usually It is difficult to have the opportunity to experience Jiuzhaigou in different seasons on the spot, and through digital technology cloud tourism, this can be achieved.”
Liu Simin believes that cloud tourism has played a role in marketing and promotion for tourist attractions. "Through live broadcasts and other forms, it can attract everyone's attention, and can also realize the realization of traffic, such as selling tourist products in scenic spots and surrounding areas, which increases the derivative income. However, Cloud tourism is more like what the ancients said about psychic travel and sleep travel. It is a kind of spiritual travel. For many people, after getting spiritual satisfaction through cloud travel, they still want to go to the field to see."
"At present, it is still difficult for cloud tourism to achieve a 'sense of locality', so the future needs to be infinitely close to on-site tourism." Li Baiwen believes that a core concept of "tourism" is "remote place", and tourism is also a cultural phenomenon that requires social interaction. .
Therefore, cloud tourism should not only move scenic spots on the screen, but also establish connections with scenic spots and destinations to enhance communication between tourists and meet the social function of tourism.