"Double reduction" policy implementation counseling agencies are cold
Disciplinary training institutions have transformed
Outside the East Fifth Ring Road, around the Changyingtian Street Shopping Center, a large number of primary and secondary school counseling centers, one-to-one personalized learning centers and other training institutions of various disciplines have gathered.
In the summer vacation of previous years, the doorsteps of these institutions can be described as crowded.
Nowadays, the doors of these discipline-type training institutions are closed, and it is even more deserted.
Policy
Limited time for off-campus training
Last week, "Beijing's Measures on Further Reducing the Burden of Students' Homework and Off-campus Training in Compulsory Education" was released.
Among them, a number of measures aimed at the governance of off-campus training institutions, and clearly stated that “off-school training institutions shall not occupy national statutory holidays, rest days and winter and summer vacations to organize subject training”, “subject training time shall not conflict with the teaching time of primary and secondary schools”, etc. Item requirements.
Prior to this, the General Office of the Central Committee of the Communist Party of China and the General Office of the State Council issued the "Opinions on Further Reducing the Burden of Students' Homework and Off-campus Training in Compulsory Education."
A series of combined punches undoubtedly pressed the slowdown button for the institutions that have been on the fast lane in recent years.
Transformation and development
Expand non-disciplinary business
In the context of "double reduction", many training institutions have begun to transform.
The reporter noticed that expanding business content to non-disciplinary subjects has become a transformational choice for many institutions.
For example, New Oriental Beijing School has established the Beijing New Oriental Quality Education Growth Center, which has six sections, including the Art Creation Cultural Center, the Humanities Development Research Institute, and the Language Quotient Literacy Immersion Center. Introduce courses in the fields of quality education and family education to jointly promote the all-round growth of children.
"Libu English" under the brand of Good Future has also been renamed "Libu".
Industry insiders analyzed that the removal of "English" might be out of consideration for getting rid of the subject-based off-campus training label.
Recently, Libu announced a comprehensive brand upgrade, and will launch five quality education products in the new Libu Children’s Growth Center: drama, aesthetic education, puzzle, eloquence, and reading materials.
Similarly, there are also academic education and training institutions such as Xueda Education and Ruisi Education that are expanding to quality education.
Beijing’s “double reduction” opinions are clear, and off-campus training institutions are strictly forbidden to provide overseas education courses.
To this end, the relevant parties are also planning transformation.
VIPKID stated that it will no longer sell new course packages involving foreign teachers, and will no longer open renewals of courses involving foreign teachers to old users.
At the same time, the institution will launch "VIPKID Adult Courses", "Bilingual Intangible Cultural Literacy Courses", "Chinese Teaching Oral Courses" and "Domestic and Foreign Teaching Courses".
Related links
The school premises are not in breach of contract
In order to help training institutions cope with the difficult situation, the China Private Education Association deliberately issued the "Industry Opinions on the Rent-related Issues of Off-campus Training Institutions." The "Opinions" stated that after multiple evaluations, it is believed that the emergency withdrawal of the originally rented school premises by the off-campus training institution does not constitute a breach of contract, and the lessor should not charge liquidated damages. The "Opinions" also called on relevant stakeholders to start from supporting the implementation of major national decisions, be considerate of the special difficulties encountered by off-campus training institutions, and provide understanding and support for issues related to off-campus training institutions withdrawing rents. Our reporter Niu Weikun