Like the upgrade of offline consumption "regret medicine"
Shopping on impulse, what should I do if I don’t want it after I buy it?
Return is undoubtedly the "regret medicine" for treating impulse.
Online shopping for 7 days without reason to return is no longer new, can offline shopping be equally convenient?
According to a report by The Paper, recently, the service pledge enterprise alliance of "No reason to return and exchange goods in different places and offline stores in the Yangtze River Delta region on 7 days" was formally established.
After purchasing goods in Shanghai, Jiangsu, Zhejiang, and Anhui, the return and exchange channels will be smoother.
This "regret medicine" means that the product can be returned for no reason within 7 days from the date of arrival.
According to the provisions of the Consumer Protection Law, in addition to special products, operators sell products through the Internet, TV, telephone, mail order, etc. Consumers have the right to return the products within 7 days from the date of receipt of the products without giving reasons.
This regulation has been well received by consumers and has also promoted the development of online shopping.
However, this kind of "regret medicine" is mainly applicable to online shopping, and offline consumers often have no chance to enjoy it.
In May last year, 67 well-known companies pledged to voluntarily participate in the return and exchange activities of different stores in the Yangtze River Delta.
This means that offline consumers can have the same rights as online consumers when shopping in relevant stores in the Yangtze River Delta.
Today, the participating companies in this event have expanded from 67 to 82, and they operate in the form of alliances.
This means that the "regret medicine" is upgrading and expanding, and more businesses have this consensus and take action, which means that more consumers will benefit from this.
For companies that participate in offline returns and exchanges for no reason, taking this step not only shows that they are more confident in their own products and services, and are not afraid of consumers' regrets, but also means that they are willing to try to establish a good relationship of trust with consumers.
This has a positive effect on increasing customer traffic in offline stores and shaping corporate image and brand.
And consumers are naturally the beneficiaries.
Although consumers can go to the offline store to select products in person, there are also times when they "look away", "buy the wrong" and "impulse". With unconditional return and exchange of goods in different places and different stores, consumers' worries will obviously be reduced. a lot of.
The law clearly stipulates that "products sold through the Internet, TV, telephone, mail order, etc." are applicable for 7-day unreasonable return. A word "etc" indicates other sales methods including offline stores, and unreasonable returns can also be explored.
Of course, this kind of no reason must be based on relevant laws and regulations, and the legitimate rights and interests of both consumers and businesses need to be protected.
It is expected that the consumption "right to regret" of offline consumers will gradually expand from a few provinces and regions to more regions, making "regret medicine" a "tonic" that enhances the offline consumption experience and promotes the faster development of offline consumption.