The new Téléfoot channel, which has obtained the vast majority of French football rights, will be launched on August 17, four days before the start of Ligue 1. The Mediapro group announced on Monday a distribution agreement with SFR and a co- broadcast of the Champions League. 

The Téléfoot channel, the new major broadcaster of Ligue 1 and Ligue 2, will be launched on August 17, four days before the championship resumes on August 21, the Mediapro group announced on Tuesday, which promises new distribution agreements. The Spanish company with Chinese capital, which announced Monday a distribution agreement with SFR, a subsidiary of the Altice group, allowing it in particular to co-broadcast the Champions League in 2020-2021 and to be available on the SFR boxes, has specified Tuesday at a press conference the contours of its launch, with a "complete offer at the best possible price on the market" according to its boss Jaume Roures.

A distribution agreement with SFR, before ... Facebook? 

After the license agreement with TF1 which allows it to use the Téléfoot brand, named after the program created in 1977 on the first channel, and that with SFR, other agreements with distributors or audiovisual players are also being finalized, he said. "We are going to announce agreements with people who are not traditional distributors. We will not stay in the tradition because the reality is quite different," said Jaume Roures, while several media have reported on advanced negotiations with Facebook.

A pre-registration website must be launched this Tuesday for future subscribers to the offer which will be offered at 25.90 euros with a one-year commitment, or 29.90 euros without commitment. Ligue 1 will resume on the Téléfoot channel on August 21 at 7 p.m. with the Marseille-Saint-Etienne match, poster for the 1st day.