Expand and strengthen the national comprehensive exhibition, and create a batch of bilateral and regional exhibition platforms——
Let more high-quality exhibitions go to the world ("14th Five-Year Plan", new aspects of opening to the outside world④)
In the first half of the year, there were many highlights of the Consumer Fair and the Canton Fair. In the second half of the year, there were enthusiastic registrations for the Service Trade Fair and the International Import Expo, and the online and offline integration exhibition model continued to expand... Since the beginning of this year, China's foreign trade fairs have achieved fruitful results and are high-quality trade. Provide strong support for development.
Looking forward to the "14th Five-Year Plan", what are the new highlights of China's foreign trade exhibition?
The "Fourteenth Five-Year Plan for Business Development" (hereinafter referred to as the "Plan") issued not long ago not only clarified how to successfully organize national comprehensive exhibitions, but also made arrangements for the creation of bilateral and regional exhibitions and the cultivation of regionally featured exhibitions.
In the future, there will be more and better foreign trade exhibitions to promote the innovative development of foreign trade and play an important role in the foreign trade platform system.
China exhibition, famous
The China Foreign Trade Fair has established a reputation as a "remarkable" on the international stage.
In April, the 129th Canton Fair attracted 26,000 exhibitors and exhibited more than 2.76 million exhibits. The number of buyers increased steadily, and the source of origin reached a new high.
In May, the first Consumer Fair welcomed 1,505 companies and 2,628 consumer boutique brands to participate; at the 5th Silk Road International Expo, 1,938 diplomatic envoys and overseas guests from 98 countries and regions gathered in Xi’an, exhibiting companies More than 2,100...
High-quality exhibitions "bring in" high-quality imported goods.
"Through the open platform of the CIIE, the popularity and sales of new products such as Brazilian melon and Philippine avocado have qualitatively improved." Since the CIIE, the sales of Dole Super Sweet Banana in China have increased by as much as 126% from 2017 to 2020.
"The Chinese market has become the'place of opportunity' for global brands to seek growth." Said Bai Jiyan, CEO of BB Distribe, a well-known French eco-diaper company that participated in the first consumer expo and made its debut in the Chinese market.
High-quality exhibitions help excellent Chinese manufacturing "go out".
Guangdong Galanz Group launched new products such as new microwave ovens and high-end household appliances at the 129th Canton Fair, which attracted the attention of foreign buyers.
Liang Zhaoxian, Chairman and President of Galanz Group, introduced that Galanz's inquiries at the Canton Fair this year increased by 112.5% year-on-year, and the new inquiries were mainly from the European and Southeast Asian markets.
"Compared with the previous two sessions, Galanz has more new customers and new orders in the live broadcast room of this Canton Fair." Liang Zhaoxian said.
Regional and industry-specific exhibitions are splendid.
In May, 2021 China International Big Data Industry Expo was held in Guiyang. Nearly 10,000 guests from 23 countries and regions participated in the conference, signed 144 projects, and the contracted investment amount was 56.561 billion yuan.
In July, Hunan (International) General Aviation Industry Expo attracted 317 exhibitors...
Bilateral and regional exhibition platforms are in full bloom.
China-ASEAN Expo, China-Northeast Asia Expo, China-South Asia Expo, China-Asia-Europe Expo, China-Central and Eastern European Countries Expo, China-Africa Economic and Trade Expo, China-Arab States Expo, China-Russia Expo, China-Mongolia Expo...Some of these exhibitions have been established recently, and some have been successfully held for many years. They are expected to be further developed after the "Planning" is released.
Bigger and stronger, innovative development
In an interview with reporters, Bai Ming, deputy director of the International Market Research Institute of the Ministry of Commerce, said that in recent years, China's foreign trade exhibitions have played an important role in the process of building a strong trade country, and a multi-level and full-type foreign trade exhibition system has gradually formed.
On this basis, the "Plan" makes arrangements for a higher level of foreign trade exhibitions.
In order to innovate and develop foreign trade, the "Plan" puts forward a number of key measures in the form of columns in the organization of various trade promotion activities, proposes to make national comprehensive exhibitions bigger and stronger, and run the China International Import Expo, Canton Fair, and Service Trade Fair. , Consumer Fair, CIFIT and other important exhibitions.
The "Plan" proposes to build a number of bilateral and regional exhibition platforms for ASEAN, Northeast Asia, South Asia, Central and Eastern Europe, West Asia, Africa and other regions, and support the cultivation of a number of regional characteristic exhibitions in various regions.
In order to build a high-level, professional and market-oriented brand exhibition, the "Plan" puts forward many new ideas.
——Improve the coordination mechanism for the development of the convention and exhibition industry.
The reporter combed and found that many regions with more developed convention and exhibition industries have issued relevant policies to promote the improvement of industry development coordination mechanisms.
As required by the "Shenzhen Three-Year Action Plan for Accelerating the Development of the Convention and Exhibition Industry (2020-2022)", the joint conference system for convention and exhibition industry work shall be improved, and the joint conference shall coordinate the major issues in the development of the convention and exhibition industry.
——Develop an exhibition model that integrates online and offline.
For example, in 2021, the Service Trade Fair will make full use of digital technology to simultaneously promote screen-to-screen and face-to-face corporate exchanges and negotiations; the 21st CIFIT will build a digital investment interactive platform that integrates "cloud display, cloud docking, cloud negotiation, cloud Various needs such as seminars and cloud signings, etc., create a "cloud-based investment and trade fair."
The "Plan" made it clear that it will implement unimpeded foreign trade actions, encourage localities and industries to build online exhibition platforms that can cover the whole country, and promote unimpeded foreign trade channels.
"Faced with the rapid development of online models and the impact of the epidemic, China's exhibition industry is accelerating the development of new models of online and offline integration, such as the '6+365-day long-term mechanism of the CIIE' and the'Canton Fair that never ends.'" Bai Explained.
——Strengthen the standardization of the exhibition industry system.
In recent years, the standardization level of China's exhibition industry has been continuously improved, and the role of relevant standardization technical committees at all levels has been fully brought into play.
In 2016, the Ministry of Commerce issued the "Guiding Opinions on Strengthening the Standardization of the Exhibition Industry", requiring the promotion of the "standardization + exhibition industry" strategy and the establishment and improvement of a new standard system for the exhibition industry.
According to statistics, as of July this year, China’s current exhibition-related standards have accumulatively reached 89, including 12 national standards, 15 industry standards, 36 local standards and 26 group standards.
The promulgation of the "Plan" will promote industry standardization to a higher level.
Bai Ming said that the "Plan" puts forward a number of powerful measures to address the pain points and difficulties of foreign trade exhibition upgrades and the constraints of the rapid development of the exhibition industry, such as emphasizing the online and offline exhibition model, to better respond to the impact of the epidemic on foreign trade exhibitions and reduce participation Inquiry costs for exhibitors; emphasizing the standardization of the industry system, which will promote relevant industry standards to keep pace with the times, and promote the improvement of the hardware level of the exhibition industry; emphasizing the development of characteristic exhibitions, which is conducive to building the core competitiveness of foreign trade exhibitions and providing precise services to exhibitors , To enhance the on-site experience and irreplaceability of exhibition services.
Build a high-level cooperation platform
The "Plan" focuses on building a high-level cooperation platform, and many exhibitions usher in development opportunities.
What other national comprehensive exhibitions and bilateral and regional exhibitions are worth seeing during the year?
Look at the national comprehensive exhibitions—Service Trade Fair, CIFIT, and Autumn Canton Fair are in the stage of intense preparations.
The completion rate of the 2021 Service Trade Fair to be held on September 2 has exceeded 90% as of August 1, and the world's top 500 and industry-leading companies accounted for 48%.
The 21st CIFIT to be held in Xiamen on September 8 is expected to welcome more than 800 business delegations, more than 5,000 companies, and more than 100,000 businessmen from more than 120 countries and regions...
Looking at bilateral and regional exhibitions-the China-Arab States Expo that closed a few days ago is unsatisfactory. The China-Northeast Asia Expo, China-ASEAN Expo, China-Africa Economic and Trade Expo, etc. will be staged again.
Statistics show that China is the largest trading partner of the five Northeast Asian countries. In the first half of the year, China’s trade volume with the five Northeast Asian countries was approximately US$417.9 billion, an increase of 26% year-on-year; ASEAN became China’s largest trading partner in 2020. The bilateral trade increased by 38.2% year-on-year, continuing to show a strong growth momentum.
Analysts pointed out that the creation of a higher-level bilateral and regional exhibition platform for relevant regions is of great significance for China to strengthen economic and trade cooperation with relevant regions and promote regional economic integration.
In order to give full play to the role of various exhibition platforms, various departments have played a policy "combination punch" to enhance the service functions of foreign trade exhibition platforms.
In July, the General Office of the State Council issued the "Opinions on Accelerating the Development of New Formats and New Models of Foreign Trade", requesting vigorous development of digital exhibitions.
The relevant person in charge of the Ministry of Commerce said that they will continue to organize major exhibitions such as the China International Import Expo, the Canton Fair and the Service Trade Fair, and encourage the development of online exhibitions.
From July 20th to August 20th, the Ministry of Commerce launched a service month for small and medium business enterprises to support small and medium business enterprises to make full use of the international exhibition platform to expand their visibility and international influence.
In the future, how to promote the quality and quantity of China's foreign trade exhibitions in terms of brand building, exhibition scale, exhibit structure, and number of contracts to create a higher level of foreign cooperation platform?
Bai Ming believes that there are two new ideas for running a good foreign trade exhibition. "One is'an exhibition that is not an exhibition.' For example, the small commodity wholesale industry in Yiwu, Zhejiang does not belong to the exhibition industry, but it actually has the function of an exhibition; the other is'exhibitions outside the exhibition. ', that is to combine the layout of the commodity marketing network, expand overseas warehouses, cross-border e-commerce and other new display scenarios, and provide '4S shop'-style services for foreign trade partners through the combination of online display and offline experience."
"For long-term foreign trade exhibitions, we must adhere to the principle of advancing with the times and preferring to avoid abuses, integrating exhibition resources from a high starting point, and avoiding low-level duplication." Bai Ming said that on the one hand, we must put high requirements on exhibitors to prevent low thresholds for recruitment. When improving the level of the exhibition, it is in line with the direction of foreign trade transformation and upgrading; on the other hand, it must also put forward high requirements for exhibition services, form a linkage between domestic and overseas exhibition resources, expand new functions and new scenarios, and enrich "exhibitions outside the exhibition" and "not The exhibition of the exhibition".
Reporter: Wang Wenzheng