Full-scale mid-season sales battle The field changed due to infection prevention measures New Corona June 2 12:13
The large-scale department store's mid-scale sales campaign has begun in earnest. At the sales floor of each company, measures to prevent infection with the new coronavirus have been taken, such as keeping the distance between customers and stopping the tasting sale, and the scene of the Mid-Sale gift sales is changing.
The Nihonbashi Mitsukoshi Main Store opened a special sales floor on the 2nd and started selling mid-year gifts.
In order to keep customers away from each other, we have expanded the sales floor space to about 1.5 times the usual size, and have taken measures to prevent new coronavirus infections, such as stopping the tasting of products.
In addition, by reading the QR code issued at the reception desk, it is possible to check the congestion status of the sales floor with a smartphone.
As the number of people who enjoy alcohol at home is increasing at this department store, they have set up a corner for home-use products and are focusing on selling sets of local specialty products.
On the other hand, the net sales of mid-year gifts, which we started in the middle of last month, are more than double that of the same period last year.
Mr. Hisako Kojima, who is in charge of the middle school, says, "I think there are situations where I can not meet the people who are going out and refrain from taking care of themselves, but I would like to be able to help express my gratitude at such times."
As a general rule, J. Front Retailing, which operates Daimaru and Matsuzakaya, is changing the scene of the mid-year sales season, such as calling for online orders without establishing a special sales floor.