Privacy Apple and Facebook, on the warpath for your data
Companies Facebook warns its advertisers: Apple will hurt them
Apple and Facebook are at war
and it seems that the first one who could pay the duck is the iPhone user.
Or rather, people who
use Facebook services for free
in exchange for data being collected about them to sell them targeted advertising.
Something that Apple does not like very much.
But what if you can't collect that data as happily as it has been up to now because suddenly you have to ask for permission to do so, and users don't like that so much?
Well, at that point it seems that we are going to get there and the solution for Facebook seems clear:
that the service is no longer free
.
Facebook and Instagram have begun to send a notification
to their users coinciding with the arrival of the new privacy options of iOS 14.5 in which
they ask them not to deactivate the tracking of their activity
in third-party services for advertising purposes, under the pretext of
maintaining free services.
Apple released last week the new version of its
iOS 14.5
operating system
, with a new privacy policy
and the requirement that applications must request the
user's explicit permission to track it for commercial purposes
, measures that will affect the mobile advertising business of Facebook.
The US company has explained through a statement that it will show its users an "
educational screen
" in which it will give its own version with more context about the advertising tracking to Facebook and Instagram users.
As part of this notification, before users can accept the restrictions allowed by iOS 14.5, Instagram goes on to
require users not to deactivate this advertising function in order to "keep Instagram free
".
The company also provides more details to explain its ad personalization system, and explains that it uses user activity tracking data to
provide personalized ads
and that it limits the use of activity from other services if the user chooses to disable it in the settings.
The notification from Facebook and Instagram also reports that the changes are due to privacy updates introduced by Apple in iOS 14.5, and that personalized ads
help
small businesses
.
According to the criteria of The Trust Project
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