Designer fashion for dogs: does the dachshund really have to wear Prada?

Canine Couture: hooded jacket for dogs by Prada

Source: Prada

A short-haired dachshund peeping boldly out of his hooded Prada down jacket is without a doubt one of the advantages of winter.

The Magyar Vizsla in total look by Moncler in front of an alpine panorama, on the other hand, exudes an animal grandeur.

Both are among the season's influencers.

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As the days get shorter and colder, the luxury dog ​​fashion season begins - Canine Couture.

Lamp posts, fenced run-off areas and parks become catwalks.

In addition to Prada and Moncler, Dsquared, Ralph Lauren, Barbour and Versace also offer winter clothing for the beloved four-legged friends - despite the incomprehensible excess of cats, it is of course the dogs that are at stake here.

Because domestic cats simply stay at home when they are too cold.

Fortunately, the food doesn't have to be hunted.

Hunting dog in Moncler vest

Source: MONCLER;

The fashionable pretzel of the dog population is a relatively new phenomenon.

In the old Federal Republic of Germany it was only older women who put a kind of doublet on their Rehpinschern.

This breed has an extremely short fur and trembles on its thin legs like a springbok - in this respect, an artificial layer of warmth seemed like an act of mercy.

The waves of fashion dogs mercilessly washed the Rehpinscher away from the urban space, but the urge for fashion has increased.

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“Of course some of our dogs wear jackets in winter,” says Usha Gordon.

“Not everyone is used to low temperatures.

It's normal that they shouldn't be cold, and they also have a raincoat.

But no designer clothes. ”Gordon lives between South Tyrol and Sicily and has made it his business to take in strays, animal shelter victims and other dogs in need, to dewor them and occasionally to pass them on (she currently has eighteen dogs herself).

The trauma and torture she saw in the process sharpened her mind.

“Dog breeding should be strictly controlled.

Many come from the worst of backgrounds, from Eastern European

.

There are enough dogs in the world that need help, ”she says.

But do you also need a collar from Hermès or a jacket from Dsquared?

You can travel comfortably in a Prada bag, for example

Source: Prada

In fact, the products seem a little out of date.

All fashion companies are currently talking a lot about sustainability, wanting to produce less, more sensibly and for a longer period of time.

A down jacket for the little or not so little darling (the Moncler jacket is available in sizes from Chihuahua to Labrador and costs 395 euros) should not last too long because of the bubbly and rather careless hygiene habits.

And because fashion changes so quickly.

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On the other hand, the benefits of most city dogs are more of a psychological nature.

They are friends, comforters, therapists.

Whether you like it or not: The same goes for a classy nylon jacket from Milan.

Dog lover Gordon has a constructive suggestion: "The companies should donate the proceeds to animal welfare organizations."

Chic and warm: partner look from Moncler

Source: Moncler / Brett LLoyd

They are also crazy about dogs here:

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Source: Welt am Sonntag

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