“Who likes to go grocery shopping?” Asks Nazim Salur.
He gives himself the answer right away: “Maybe 5 or 10 percent of the population.
90 percent don't like it. ”So, according to the message of the 59-year-old Turkish entrepreneur, you can also do more pleasant things in the time you normally spend in the supermarket - and simply order your groceries on the Internet.
Salur has the service for this: his company Getir, which started in Berlin on Wednesday, is the newest provider to date on the rapidly growing market for food delivery services in Germany.
Bastian Benrath
Editor in business.
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“Getir” means “Bring!” In German. German customers should now also call out this imperative to the company.
“People have a right to be lazy,” says Salur in an interview with FAZ.
"And we democratize this right."
Getir is no stranger to the world of particularly fast grocery delivery services - those who drop off their purchases around 10 minutes after ordering.
The service was founded in 2015 in Istanbul.
Six years are almost an eternity in the industry, which is only just inventing itself, in which one can gain a lot of experience.
During this time, Getir has managed to gain a foothold in 30 cities in Turkey, including smaller ones.
That convinced investors, who gave Salur and its co-founders plenty of money - almost a billion dollars has flowed into the start-up since the beginning of this year alone.
Gorillas now competes with his role model
Getir's enterprise value is estimated by the donors, which also include the well-known start-up financiers Sequoia Capital and Silver Lake from Silicon Valley, at 7.5 billion dollars.
This makes the start-up the most valuable in Turkey and also puts the value of the well-known German competitor Gorillas in the shade.
Ironically, it was Getir who inspired Gorillas founder Kagan Sümer for its creation, as he himself once revealed in a podcast.
Now the role model is competing with him.
Getir uses the fresh money for rapid international expansion. The start-up sent its first couriers onto the streets in London in January and in Amsterdam in May. Germany is the fourth country into which it is expanding. In the coming week, France will follow with Paris, and Getir will also be represented in several American cities by the fourth quarter.
Operationally, the start-up does a few things differently than its competitors in Germany.
It does indeed deliver from small, decentralized warehouses, which are often located in residential areas, and primarily uses e-bikes for its couriers.
In addition, there are also electric scooters for slightly longer distances.
Perhaps the most obvious difference is that the couriers do not carry the deliveries in a backpack on their back, but have a basket on their two-wheelers for them.
Salur says there has never been a Getir courier carrying deliveries on his back since the company was founded.
“It may seem like a minor matter, but it's important.
If someone makes 20 deliveries a day on their back, their back hurts afterwards. "
More money for experienced couriers
In general, Getir treats its couriers differently than the competition, says Salur. For example, the company has never advertised a delivery in exactly 10 minutes - it doesn't matter whether the courier arrives after 8 or 12 minutes. Getir's delivery technology is fast so that the drivers don't have to be. “It is important to me that my courier is safe on his bike.” The start-up pays 10.50 euros per hour as the starting salary - an established rate in the industry. But whoever works longer for Getir will receive increases, promises Salur. “Those who stay with us until next year will earn more,” he says. "We reward that. Seniority plays a role."