Some of them did not dismiss any employees or reduce salaries ... and others expanded during the year of the pandemic in the retail sector

Companies that turn Corona challenges into opportunities and continue to "employ"

  • Emirates Steel participated in virtual employment fairs for fresh graduates in cooperation with major universities in the country.

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Government and private companies in the country confirmed that they had hired new employees during the Coronavirus (Covid-19) pandemic, and some of them expanded within the retail sectors.

Some of these companies confirmed that they did not dismiss any of their employees during the outbreak of the pandemic, nor did they reduce the salary of any employee, although they faced many economic and humanitarian difficulties in light of the pandemic, but they were able to overcome them and turn them into opportunities for development and innovation.

She explained to "Emirates Today" that the most prominent jobs focus on operational processes in industry, management, business development, engineering, sales, marketing, financial management, research and development, and customer service, as well as specializations based on science and technology, sports, and supervisory, technical and assistance jobs. , In addition to appointments to support the tasks of companies at their headquarters outside the Emirates.

These companies - which operate in multiple sectors, most notably: industry, packaging, retail, cars, real estate, logistics, energy, technical services and digital solutions - indicated that they continue to employ the best people with a focus on those who have the skill and flexibility to enable them to understand The requirements and needs of the market in the areas in which they work, expressing confidence in the gradual return of life to its normal course.

She stressed that the UAE is making tremendous and continuous efforts to support the stability of economic activity, support the health and psychological community, and provide many facilities and opportunities for businessmen and companies of all sizes, which helped them face various challenges.

Emirates Steel

In detail, the chief executive of human resources and services at Emirates Steel, Jassim Al-Khatiri, said that the company continued to employ during the period of the Coronavirus (Covid 19) pandemic, despite what the pandemic posed as a great challenge to the company, especially in the field of attracting and maintaining talent in Under those conditions.

Al-Khatiri explained that the company launched a campaign to employ citizens during the pandemic, and also launched a project to localize industrial jobs, especially since the lack of talent in some fields and disciplines is a difficult challenge for the industry, as well as participating in virtual employment fairs for new graduates, in cooperation with major universities in the country.

He emphasized that "Emirates Steel" has attracted more than 20 citizens to work in various specialties in the company's sectors, especially the manufacturing operations and support jobs.

Digital system

Al-Khatiri added that the company is working on applying the latest technologies in the field of talent acquisition as part of its efforts for digital transformation of all services and procedures, as it has developed a digital system that includes various measurement units, covering the stages of the employee's presence in the company, including the development, performance measurement and follow-up processes, and also covers the procedures of the recruitment process, starting From the initial stages of submitting the employment application to the candidate joining the company and starting the job tasks, stressing that this digital system enables all concerned applicants to continuously follow the status and procedures of the recruitment process.

Al-Khatri pointed out that Emirates Steel is cooperating with its strategic partners from educational institutions such as universities and technical and vocational institutes to provide appropriate training for Emirati talents, to serve as talent management, fill any shortage in specializations, in addition to cooperation to develop the capabilities of current employees, and provide scholarships to students. , Indicating that the number of students currently benefiting from scholarships in the company is 60 students.

Innovative software

Al-Khatiri mentioned that the company has launched several innovative programs to attract talent, such as the “Masar” program, which helps prepare employees for supervisory positions, and the “Future Leaders and Administrative Excellence” program to prepare employees who occupy managerial positions to assume leadership roles.

He added that the company launched a “career aspiration development” program to prepare Emirati cadres and fresh graduates of the state to assume their job responsibilities in the company, in addition to providing programs for young Emirati talents depending on their educational classification. The company also provides incentive rewards for graduates and distinguished talents who succeed in completing the programs. The required training, indicating that interviews have been conducted for recent graduates in various sectors of the company, to determine the possibility of employing them in the future.

Al Bayader International

For his part, the CEO of "Al Bayader International Company", for manufacturing and supplying food packaging solutions, cleaning and prevention products in the UAE, Nidal Haddad, said that the company did not dismiss any of its employees during the period of the Coronavirus pandemic, and it did not reduce the salary of any employee. In fact, it continued its recruitment processes, despite the repercussions of the pandemic.

Haddad added that the company hired new employees during the pandemic, representing about 10% of the total number of the current employees of the company, noting that the company’s employees who were hired joined the financial and sales department, and drivers, industrial workers and sales representatives were also appointed.

The CEO of the Dubai-based company in the Gulf region explained that the markets witnessed tremendous fluctuations during the pandemic, especially with regard to the packaging sector, but the company was able to adapt and deal with these changes flexibly.

He added that some companies benefited from the emergence of a new sector, the "sanitary isolation sector", which expanded in the use of packaging products and one-time use materials, which was useful to compensate for the decline in contracts with other sectors that were severely affected by the pandemic, such as the tourism and aviation sectors, What helped balance out in the end.

Haddad stressed that the UAE is making great and continuous efforts to support the stability of economic activity, support society, and provide many facilities and opportunities for businessmen and companies, which helped them face various challenges.

Ghassan Aboud Group

In addition, Ahmed Abboud, the vice president of "Ghassan Aboud Group", which works in retail trade, cars, real estate and logistics services, said that the group faced many economic and humanitarian difficulties in light of the pandemic, but it was able to overcome them and turn them into opportunities for development and innovation.

He explained that the group has employed hundreds of new employees at various job levels, including marketing experts, sales specialists, employees in management, research and development, and others, stressing that the group continues to search for competencies and talents, and is confident that life will gradually return to its normal course.

Abboud revealed that the group, which has its headquarters in "Khalifa Industrial City" and Dubai, opened five new retail stores in Dubai and Abu Dhabi during the pandemic, as part of its expansion of the "Grandiose Supermarket" in the country. It also created the electronic marketplace "Pegro" to connect sellers with dealers. It also launched a retail platform in the region, to contribute to the provision of household needs and food for consumers.

He stated that the company intends to launch new models in other industries, to enable companies to trade spare parts in a smart way over the Internet, in addition to its development in many areas, including supply and distribution, stressing that the UAE is making tremendous and continuous efforts to restore the stability of economic activity and support society, It also provides many facilities and opportunities for businessmen and companies.

«General Motors»

In the same context, the head of human resources in GM Africa and the Middle East operations, Monica Hernandez, said that the company continued to hire during the pandemic, as it appointed 18 new employees, along with new officials in the group, despite the unprecedented challenges it faced, starting with From stopping production operations for a period of time, through closing the company's regional offices to protect employees and dealers, to moving to practice remote work.

Hernandez explained that the company has also introduced a new policy under the name of "Cross-border Telework Policy", to enable employees to work from any country around the world, and to allow them to extend their residency, in a manner that ensures the continuity of work and maintains safety at the same time.

She pointed out that the company has developed a strategy to enhance its business to support the future transportation sector of electric cars, and therefore the available opportunities in terms of job vacancies and the skills required to lead this strategy are pivotal to continue achieving success.

She stated that among the most prominent fields in which the company is working on employment: financial affairs, and disciplines based on science, technology, and engineering, in addition to marketing and sales.

• Government facilities provided to businessmen and companies helped to cope with the repercussions of the pandemic.

Enova: 550 new employees in the UAE during 2020

Renault Caprice, CEO of Enova, a Dubai-based energy and technical services company, said that during the pandemic, the company had succeeded in expanding its portfolio in the region of existing and new dealers, which was reflected in the appointment of nearly 550 new employees. In the UAE during 2020 despite the repercussions of the pandemic.

Capri explained that the new appointments included engineers, office officials, technicians and supervisors, to meet the main requirements of the company's business.

He explained that “due to the prevailing health conditions, the recruitment process and filling of positions were mostly done according to a digital method. New cadres also joined the existing work teams to fill new vacancies resulting from the new projects and improve employee rotation, which curbed the spread of the virus, and strengthened it. Staff safety ».

Epson: 10% of new hires during the pandemic

Jason Macmillan, sales manager at Epson Middle East, a technology specialist, said that the company continued to hire employees within its strategic markets and areas that witnessed further growth during the pandemic.

He added that due to the spread of "Covid-19" and the closures that included several countries, the business sectors witnessed many challenges, which coincided with the emergence of new opportunities for many sectors.

He revealed that during the pandemic, the company hired new employees, who make up 10% of the total number of employees, referring to the company's strategy to focus on hiring individuals who possess skill and flexibility.

He stressed that «Epson» has confidence in its plans to expand its business in the UAE, and continues to work to recruit the best people in a range of jobs and tasks, including sales, marketing and customer support.

Sitecore: Appointments in Marketing, Sales and Business Development

Jasper Proberg, vice president at Sitecor for the Middle East and Africa, which specializes in digital solutions, said that during the pandemic, the company had hired new employees in the UAE, with the aim of providing support to the region in the field of marketing techniques and digital transformation.

He explained that the company, which is based in Dubai as a regional headquarters in the Middle East, has appointed several positions that include marketing, sales, business development, and technical positions, as well as appointments to support the tasks of the institution concerned with Europe, the Middle East and Africa, outside Dubai.

He stressed that "Sitecor" seeks to continuously expand its operations in the Emirates, as it is the point of contact between the Middle East and Africa, and it is about to expand its employee network in the Emirates in particular, and the countries of the Gulf Cooperation Council in general during the coming period.

The number of company employees in the region is expected to more than triple during the pandemic.

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