On June 30, the "Children's Traffic Safety Entering the Western Public Welfare Seminar and 2022 BMW Children's Traffic Safety Training Camp Opening Ceremony" was held in Beijing.
Gao Le, President and CEO of BMW Group Greater China, pointed out that good corporate citizens should not only focus on business success, but should pursue higher goals and make greater contributions to social development.
In the past ten years, many of BMW's corporate social responsibility projects have begun to transform from "donors" to new roles of "incubators".
"It is better to teach a man to fish than to teach him how to fish." Gao Le believes that the method of imparting knowledge is more important than imparting existing knowledge to others. "Teaching a man to fish" is more sustainable.
In the future, BMW will continue to gain insight into social issues and propose practical solutions. It will take promoting social development as its own responsibility to create more social value and influence more people.
Combining social needs, innovative content
In recent years, the construction of a new socialist countryside has been steadily advanced, the integration process of urban and rural transportation has continued to accelerate, the issue of rural road traffic safety has been paid more and more attention, and the level of rural road traffic management has been continuously improved.
However, with the improvement of rural traffic conditions and the rapid growth of motorization level, the incidence of traffic accidents and hidden dangers of rural vehicles are on the rise.
Representatives from the Traffic Administration of the Ministry of Public Security, BMW China, Youth Volunteer Action Guidance Center of the Youth League Central Committee, China Education Development Foundation, and China Children's Press and Publication Press jointly advocated "Children's Traffic Safety Education in the West"
The economy of the western region is developing rapidly, and the number of automobiles is increasing rapidly.
With the increasingly complex traffic situation, the problem of unbalanced development of local traffic safety publicity content resources and educational forces has become increasingly prominent, and the urban-rural gap in traffic safety education still exists.
In January 2021, the Traffic Administration of the Ministry of Public Security issued the Action Plan for the Promotion of Road Traffic Safety Publicity and Education (2021-2023), proposing the task of consolidating traffic safety publicity and education in rural areas, focusing on supporting themed publicity and education projects in the central and western regions, encouraging The whole society participates in traffic safety publicity activities, continuously improves the level of publicity, persuasion, education and guidance in rural areas, and effectively improves the traffic safety awareness, civilized awareness, and legal awareness of the masses in rural areas, so as to promote the implementation of the rural revitalization strategy and create a safe and stable road traffic environment. important support.
It is reported that the 2022 BMW Children's Traffic Safety Training Camp will introduce innovative content into Qinghai Province, in Xining City and 5 key counties for rural revitalization in the country, together with the China Education Development Foundation and the Youth Volunteer Action Guidance Center of the Youth League Central Committee Train local traffic police, young teachers, college student volunteers, car owners and dealers, and work together to build beautiful and safe villages.
"Etiquette in the World" Children's Traffic Safety and Civilization Etiquette Package
The project will take the "Rites in the World" children's traffic safety and civilized etiquette package developed in cooperation with the China Education Development Foundation and the China Children's Press and Publications as the core educational content, and will continue to deepen the public welfare of "Ride the world with courtesy and safety with children" Advocate.
Strengthen social collaboration and connect stakeholders
Among BMW's five business regions in China, the western region has the highest sales volume and the largest number of dealers.
This fully shows that in the western region, whether it is the more developed Sichuan, or the more remote Qinghai, Xinjiang, etc., the car ownership is growing rapidly, and the demand for children's traffic safety education is also increasing.
The biggest challenge facing the west is its geographical feature of "large land and sparsely populated", and the huge demand for time and manpower that follows.
Therefore, BMW has deeply connected with social partners and called on all sectors of society to join in to help children's traffic safety education in the western region.
Under the guidance of the Traffic Administration of the Ministry of Public Security, the BMW Children's Traffic Safety Training Camp will join hands with the China Education Development Foundation and the Youth Volunteer Action Guidance Center of the Youth League Central Committee to train more traffic policemen, teachers and college student volunteers to go deep into schools and communities in western rural areas.
Among them, the project will cooperate with the Youth Volunteer Action Guidance Center of the Youth League Central Committee to support 100 "Colorful Holidays" volunteer service demonstration teams, provide them with children's traffic safety training courses and "Etiquette in the World" children's traffic safety and civilized etiquette package to assist volunteers Those who enter the community and schools carry out children's traffic safety experience classes and volunteer services for "Colorful Holidays".
Last year, under the guidance of the Traffic Administration of the Ministry of Public Security, the BMW Children's Traffic Safety Training Camp joined hands with the China Youth and Children's Press and Publishing House to donate the "Rites in the World" children's traffic safety and civilized etiquette package to traffic police in many places across the country and schools along national and provincial highways. , to help traffic safety education enter the classroom, and has benefited more than 190,000 students.
In 2022, the BMW Children's Traffic Safety Training Camp will enter the western region and continue to promote the public welfare advocacy of "Living in the World", making the public welfare advocacy concept of "Living in the World" more vivid and easier to be understood in a more visual and scenario-based form. Accepted by the general public and exert greater influence in society.
Solve social problems and make long-term contributions
The contribution of the BMW Children's Traffic Safety Training Camp to the Chinese society is a perfect interpretation of the BMW Group's 'Home in China' philosophy.
In fact, all BMW CSR projects have been committed to making long-term contributions to the Chinese society and achieving sustainable development since the beginning of the project.
BMW Corporate Social Responsibility focuses on the three social issues of "cultural protection", "social development" and "environmental protection". The four flagship projects of the BMW Beautiful Home Initiative continue to contribute to a better Chinese society.
For the first ten years, the BMW Children's Traffic Safety Training Camp focused on urban areas.
Due to the large number of people and cars in the city at that time, various traffic safety problems occurred frequently.
At that time, the core issues in rural areas were poverty alleviation and left-behind children, and how to make the population in remote areas keep up with the wave of social development.
Therefore, BMW CSR mainly focuses on the development of children in rural areas and remote areas through the BMW Joyful Home project, and helps solve the problems of poor and left-behind children.
However, with the overall victory of China's poverty alleviation campaign, the standard of living in rural areas has been greatly improved, and the number of car ownership has increased significantly.
In this process, the traffic safety problem in rural areas has become increasingly prominent.
According to the current social needs, BMW has decided that the 2022 BMW Children's Traffic Safety Training Camp program will go into rural areas, using the experience accumulated in the past 18 years to bring better traffic safety education to children and parents in rural western areas, and improve rural areas. Regional traffic safety education level.
According to reports, the BMW Group has always regarded sustainable development as the core of its corporate strategy, which consists of three pillars: environment, society and governance.
The BMW Group's sustainability strategy is not only about greenness, but also about people and society.
BMW Group believes that a good corporate citizen should not only focus on business success, but should pursue higher goals and make greater contributions to social development.
The first pillar of BMW's sustainable development strategy is the environment, covering topics such as green environmental protection, energy conservation and emission reduction, and circular economy.
Among them, BMW has invested a lot of resources in environmental protection.
BMW is committed to reducing carbon emissions throughout the product life cycle; in terms of biodiversity and natural resource protection, the first phase of the BMW Beautiful Home Action project was officially launched, starting from supporting Liaoning Liaohekou National Nature Reserve, strengthening public awareness of biodiversity Awareness of sexual protection.
The second pillar of BMW's sustainability strategy is society.
How to promote the development of people and society is an important part of BMW's sustainable development strategy.
BMW Children's Traffic Safety Training Camp and BMW Children's Home are representatives in this field.
The third pillar of BMW's sustainability strategy is governance.
The BMW Group is the first automobile company to incorporate the corporate sustainability report into the company's financial report and to be tested by the investment market.
The joint venture BMW Brilliance has also published the annual Sustainability Report for 9 consecutive years, transparently and openly disclosing BMW Brilliance's carbon footprint.
Gao Le, President and CEO of BMW Group Greater China
Gole said, adhering to the concept of "home in China", BMW Group continues to create value for customers, local society and China's auto industry in China, and drive common development.
BMW believes that an excellent enterprise should not only focus on performance and profitability, but also “connect” stakeholders, jointly solve practical social problems, and contribute to the local society.