It is not long until the supposedly biggest discount battle: Black Friday will take place again on November 27th.
Many retailers such as Amazon, Media Markt or Otto use this day and the following weeks to lure customers with discounts and special offers.
The shopping event marks the start of the Christmas business and is accompanied by a correspondingly large marketing effort.
It is no longer just one day - many retailers expand the event into whole discount weeks.
display
Black Friday
Secure your first bargain now at Amazon
On the last Friday in November, many retailers are offering some strong discounts.
The first Black Friday bargains are already available on Amazon.
View offers now
Black Friday: The difference to classic sales
Black Friday, Cyber Monday, Singles Day: A flood of new bargain days is also spilling over to Germany and is overtaking the classic sales.
The most important difference: the discounts are already available at the beginning of the Christmas business and not in the last days before or even after the festival.
Black Friday and Cyber Monday alone three days later should, according to experts, generate additional sales in the billions.
When is Black Friday?
Black Friday traditionally always takes place on the Friday after the American Thanksgiving Day.
This year it falls on Friday, November 27th, 2020.
Black Friday: These deals are already there
For those who don't want to wait until the end of November, the shipping giant Amazon is already "pre-glowing": until November 19th.
selected deals are presented daily.
The right of return applies this year until January 31, 2021, so that you do not take any risks with Christmas gifts.
This is where you will find third-party content
In order to interact with or display content from third parties, we need your consent.
Activate external content
I consent to content from third parties being displayed to me.
This allows personal data to be transmitted to third party providers.
This may require the storage of cookies on your device.
More information can be found here.
First-class noise-canceling technology
Including access to Amazon Alexa
Up to 20 hours of battery life
This is where you will find third-party content
In order to interact with or display content from third parties, we need your consent.
Activate external content
I consent to content from third parties being displayed to me.
This allows personal data to be transmitted to third party providers.
This may require the storage of cookies on your device.
More information can be found here.
For hard floors, carpets and pet hair
Three-stage cleaning system
Room mapping and control via app
This is where you will find third-party content
In order to interact with or display content from third parties, we need your consent.
Activate external content
I consent to content from third parties being displayed to me.
This allows personal data to be transmitted to third party providers.
This may require the storage of cookies on your device.
More information can be found here.
24 Mp full screen sensor
Optical 5-axis image stabilization
Hybrid autofocus for optimal focus
This is where you will find third-party content
In order to interact with or display content from third parties, we need your consent.
Activate external content
I consent to content from third parties being displayed to me.
This allows personal data to be transmitted to third party providers.
This may require the storage of cookies on your device.
More information can be found here.
64 GB storage space, 4 GB RAM
26.2cm screen diagonal
Stereo speakers with Dolby Atmos
This is where you will find third-party content
In order to interact with or display content from third parties, we need your consent.
Activate external content
I consent to content from third parties being displayed to me.
This allows personal data to be transmitted to third party providers.
This may require the storage of cookies on your device.
More information can be found here.
180 days of battery life
Weatherproof
Night vision function
SanDisk Extreme Pro SDXC UHS-I memory card reduced by 48%
Professional performance for fast recordings, 4K UHD videos and accelerated app performance
Transfer up to 170 MB / s, 128GB
You save 23 EUR
Buy now: SanDisk Extreme Pro SDCX UHS-I memory card for 24.99 instead of 47.99 EUR *
Echo Dot (3rd Gen.) Smart loudspeaker with Alexa reduced by 60%
Control music playback with voice commands
Fuller, better sound
You save around 30 EUR
Buy now: Eco Dot (3rd Gen.) for 19.49 instead of 48.72 EUR *
RÖSLE SILENCE frying pan reduced by 48%
High-quality pan made of stainless steel with a robust non-stick coating
20cm, PFOA free, stainless steel 18/10, dishwasher safe
You save around EUR 31
Buy now: RÖSLE SILENCE frying pan 33.99 instead of 64.95 EUR *
Fire TV Stick 4K Ultra HD with Alexa Voice Remote 50% off
Streaming media stick with a new Wi-Fi antenna design that has been optimized for 4K Ultra HD streaming
4K Ultra HD, Dolby Vision, HDR and HDR10 +.
Experience immersive sound with Dolby Atmos on select Prime Video titles
You save around 30 EUR
Buy now: Fire TV Stick 4K Ultra HD with Alexa voice remote control for 29.24 instead of 58.48 EUR *
Terra Creta Extra Virgin Olive Oil, 5 l now reduced by 30%
New harvest, suitable for salads, cooking and frying
You save 12 EUR
Buy now: Terra Creta Extra Virgin Olive Oil 5 liters for 27.99 instead of 39.99 EUR *
IKOHS STONE GRILL 1500 - sandwich maker now reduced by 30%
Ceramic coated plates with grill relief surface
Easy to clean, perfect for large-volume sandwiches
Buy now: IKOHS STONE GRILL 1500 sandwich maker for 29.95 instead of 42.79 EUR *
What is Black Friday?
Black Friday has been a permanent fixture in the US for decades, and every year millions of Americans gather in front of the shopping malls early in the morning, hoping to pick up the best bargains of the year.
The big online shops are also offering special offers and, in some cases, strong discounts on this day.
In Germany, Black Friday was introduced by Apple in 2006 when the US group released its Black Friday offers to German customers for the first time.
Since then, the day has firmly established itself in the German retail calendar.
Black Friday Germany: Who is participating?
In addition to the large online retailers Amazon and Ebay, numerous retailers from different areas take part in Black Friday.
These include well-known companies such as Otto, Saturn, Media Markt, Tchibo and Zalando.
While Black Friday in Germany took place mainly on the Internet for many years, it has now also made the leap into the country's pedestrian zones and shopping malls.
In the past, it has been observed in large cities that almost every retail sector - from the small bakery to the eyewear shop to the supermarket - wanted a piece of the Black Friday cake and lured them with appropriate offers.
Cyber Monday: what is it?
If you missed out on Black Friday or haven't found the right thing, you can go hunting again three days later.
Cyber Monday always takes place on the Monday after Black Friday, this year on November 30, 2020.
Black Friday Amazon: Cyber Week
The shipping giant Amazon is calling out a whole “Cyber Week” around Black Friday and is thus setting up a whole seven days of discounts and offers.
Amazon is promising big discounts on products in all categories for Cyber Week and 55,000 lightning deals and daily offers, which should be reduced by up to 50 percent.
Black Friday offers: Discount hunters should pay attention to this
How much the customer really benefits from the campaign days is controversial.
The comparison portal Idealo.de came to the result in random samples that of 2237 products examined on Black Friday 2019 actually 1722 cheaper than in the previous month, 320 were reduced by 20 percent or more.
Large price jumps were therefore rather the exception.
The consumer advice center advises consumers to keep a cool head when hunting for bargains.
Price comparisons in search engines like idealo.de (like WELT belongs to Axel Springer SE) could be more worthwhile than the special offers on the day of the campaign.
WELT keeps track of everything for you on Black Friday and informs you about the best offers:
Black Friday: an overview of headphone offers and deals
Cell phones on Black Friday: Which smartphones are worthwhile?
Fully automatic coffee machines: You should pay attention to this on Black Friday
Tablets: Seven Tips to Find the Best Price
Laptops: How to save cash on Black Friday
Televisions: These models are available at significantly reduced rates
Cyber Monday: Here you can find information and offers for the bargain Monday
Display: Find
all offers
for
Black Friday
on
Amazon |
Idealo |
Otto |
Thalia
*
This text contains affiliate links.
This means: If you make a purchase using the links marked with an asterisk, WELT will receive a small commission.
The reporting doesn't affect that.
You can find our standards of transparency and journalistic independence at axelspringer.de/unabhaengigkeit