During the Dragon Boat Festival holiday in 2022, all levels of commerce departments and commercial service enterprises in Beijing will strictly implement various prevention and control measures, carefully organize the supply of daily necessities, and seal (control) shopping malls and shopping malls outside the districts in multiple districts. On the premise of ensuring the safety of the consumption environment, business will be resumed in an orderly manner, and the overall operation of the consumer market will be stable.
Yesterday, the Municipal Bureau of Commerce released statistics on the Dragon Boat Festival holiday. During the holiday, the key monitoring of department stores, supermarkets, specialty stores, catering and e-commerce companies achieved sales of 4.33 billion yuan, an increase of 6.3% year-on-year (last year's Dragon Boat Festival).
The city's 52 key business districts had a passenger flow of 8.877 million, an increase of 19.4% month-on-month (the week before the festival).
Orderly resumption of business and markets to accelerate consumption recovery
Commercial enterprises in this city strengthen temperature measurement inspections and environmental disinfection, strictly prevent risks such as cold chain logistics and personnel gathering, and ensure the safety of the consumption environment.
The main agricultural product wholesale markets actively organize the supply of goods, strengthen the connection between production and sales, and ensure that the market of daily necessities has sufficient supply and stable prices.
The consumption coupon policy has been upgraded, and green consumption is gaining momentum.
On the first day of the Dragon Boat Festival, the amount of a new round of green energy-saving consumption coupons was increased to 1,500 yuan, 21 types of commodities were available online and offline, and mobile phones were included in the scope of support for the first time; on June 3-4, 10 participating companies sold green energy-saving products of 39.95 million yuan, of which The mobile phone write-off amount accounted for about 20%.
Commercial facilities resumed work in an orderly manner, and sales increased significantly.
The Municipal Bureau of Commerce issued guidelines for epidemic prevention and control in the commercial service industry to help return to normal business operations.
Major shopping malls strictly implement on-site inspections, increase the frequency of cleaning and disinfection of key places, and adopt closed-loop management of "employees do not leave the area" to ensure a safe and secure shopping environment; China World Mall's "eight-in-one intelligent robot" quickly checks epidemic prevention information, Chaoyang Heshenghui , The Blue Harbor is set up to prevent gatherings to ensure a safe and secure shopping environment.
On the eve of the festival, China World Mall, Chaoyang Joy City, Sanlitun Taikoo Li, Blue Harbor, INDIGO, Badaling Outlets and many other shopping malls resumed business. The operating rate of retail and functional stores in Menwangfujing Shopping Center has reached 100%; SKP has extended the period of gift money for store celebrations, Longfor Beijing Changyingtian Street has upgraded its brands, and many auto 4S stores have launched preferential promotions. Press the recovery fast-forward button.
During the holiday, the sales of monitoring companies such as Badaling Outlets, Saite Outlets, Juntai Department Store, New World Liying, etc. increased by more than 2 times compared with the pre-holiday period.
Online retail sales increased by nearly 30% year-on-year
The traditional festival coincides with an online promotion ceremony, and the promotion of all categories opens a consumption feast.
The "Beijing Consumer Season Online Group Buying Festival" has launched online promotions with nearly 10,000 merchants in a number of commercial complexes, department stores, offline retail and catering companies.
Nearly 30 large-scale commercial complexes such as Wanda Plaza, R&F Plaza, China World Mall, Chaoyang Heshenghui, COFCO·Xiangyun Town, etc. carried out live broadcast delivery, direct scan code, small program ordering, fixed-point self-pickup, exclusive procurement, etc. group buying.
Caibai Dragon Boat Festival theme jewelry adds golden color, Dazhong Electrical Appliances, Easyhome, and Dixintong have ultra-low discounts online. Suning.com has a maximum subsidy of 1,500 yuan for trade-in. Multiple discounts add holiday joy and stimulate summer consumption vitality.
JD.com has assembled 10,000 stores to lower the threshold for full-scale reduction, surprises with high-quality products "putting prices down", and Xiaomi's billion-dollar subsidies to promote new ones.
The sales of key monitored e-commerce companies increased by nearly 30% year-on-year, and sports outdoor, beauty and skin care, and fresh products more than doubled year-on-year.
Food and beverage delivery increased by more than 10% from the pre-holiday period
During the Dragon Boat Festival, the city's major supermarket chains, time-honored enterprises and key e-commerce platform companies will pay close attention to the characteristics of holiday consumption and focus on the sale of festive goods such as rice dumplings.
Supermarkets have launched new flavors of zongzi in combination with dietary trends and regional characteristics. Daoxiang Village's "Meicai Fresh Pork" is now selling hot zongzi, and old-fashioned fresh zongzi such as Roast Meat Wan, Huguosi Snacks, Tongheju and Eryouju are fragrant.
The overall sales of rice dumplings in eight key supermarket chains including Wumart, Yonghui, Jingkelong and Supermarket increased by about 20% year-on-year; JD.com, Meituan Maicai, Dingdong Maicai, Daily Youxian, and Hema Xiansheng five key e-commerce companies The platform's sales of rice dumplings in Beijing increased by about 14% year-on-year.
A number of time-honored catering innovation services have turned around, the executive chef of Cuihua Building has turned into an anchor, and Donglaishun's "Halal Food Mall" has launched nearly 100 products. The daily sales of steak and beef shank are 200 kilograms. Makai Restaurant, Emei Restaurant, and Yuhuatai Convenience Stalls have ready-made cooked food, pre-made dishes, and fresh food.
In terms of catering for the convenience of the people, the barbecue season and Dongpo in Meizhou have built community service groups, and Siyue Pufferfish and Hongbin Building have provided nutritional packages for volunteer service teams, and warm service is not closed.
Delicious discounts for food and beverage takeaways are endless. Catering brands actively respond to the "continue to suspend dine-in" epidemic prevention policy, develop take-away dishes and pre-packaged dishes, open take-out stalls, and open live broadcast rooms to explore new sales channels.
Nearly 100 catering companies such as Murakami House, Yunhai Cuisine, Green Tea, Manji Dessert, Nanluo Fat Cat, etc. have launched contactless and safe take-out packages. CapitaMall Sun Palace has joined hands with on-site catering to open "home time, delicious food without closing" Online group buying facilitates home consumption needs.
During the holiday, the turnover of monitored catering companies increased by 14.7% month-on-month, and Quanjude, Ziguangyuan, Shunfeng, Bianyifang, etc. increased by over 30% month-on-month.
Text/Reporter Li Jia