The maximum subsidy is no more than 10,000 yuan/vehicle, the old-for-new subsidy is 3,000-13,000 yuan/vehicle, and the new energy vehicle subsidy is 8,000 yuan/vehicle... Many places have successively released auto consumption subsidy packages, starting a new round of "auto consumption stimulation" war".
On May 27, Zhengzhou officials announced the issuance of consumer coupons totaling 100 million yuan, nearly 20,000 copies, with a maximum amount of 8,000 yuan.
On the previous day, Shenzhen also gave generous subsidies to encourage car consumption-a subsidy of up to 10,000 yuan per vehicle for individual consumers to buy new energy vehicles, and an additional 20,000 incremental indicators for ordinary cars.
A wave of car subsidies is already on the way.
Before the two places issued incentive policies for automobile consumption, the National Convention released a 60 billion yuan gift package to reduce the purchase tax of some passenger cars to encourage automobile consumption.
According to the incomplete statistics of public information, the Beijing News Shell Finance reporter saw that since this year, about 20 places such as Guangzhou, Hubei and Shandong have successively issued auto consumption support policies.
From the perspective of the industry, with the implementation of the purchase tax reduction policy and the introduction of local policies to encourage automobile consumption, the pace of recovery of the auto market is expected to accelerate.
Local intensive "spending money": a car can make up 10,000 yuan, and spending 100 million yuan in consumer coupons
In fact, in addition to Zhengzhou and Shenzhen, many places have intensively introduced policies related to automobile consumption, and guided automobile consumption through "real money" subsidies.
On May 24, Hubei Province issued a notice proposing to encourage car consumption, scrapping old cars and purchasing new energy vehicles with a subsidy of 8,000 yuan, and purchasing fuel vehicles with a subsidy of 3,000 yuan; on May 22, Shandong Province proposed to purchase in Shandong Province before June 30. New energy passenger cars will be issued with a maximum of 6,000 yuan of consumption coupons when they are registered, and a maximum of 5,000 yuan of consumption coupons will be issued when purchasing a fuel vehicle and registered.
Also this month, Changchun City announced that it will use the "Alipay" platform to distribute 50 million yuan of car consumption subsidies to individual consumers who buy cars in Changchun City.
It is not only Zhengzhou that spends 100 million yuan in subsidies, but Shenyang City also decided to issue a one-time car consumption subsidy totaling 100 million yuan.
According to incomplete statistics from public information, Shell Finance reporters have seen that since this year, about 20 places including Guangzhou, Hubei, Shandong, Hainan, Jilin, Fujian, Jiangxi, Tianjin, etc. have successively issued auto consumption support policies, and the comprehensive subsidy amount has reached hundreds of millions of yuan.
In addition, judging from the regions where subsidy policies are currently introduced, most of them are in second- and third-tier cities. As for subsidy methods, Hubei, Guangdong, Shenyang, Zhejiang Yiwu and other places directly subsidize cash, and the subsidy amount ranges from 2,000 yuan to 13,000 yuan.
Shandong, Henan Zhengzhou, Hainan Haikou and other places mainly issue consumer coupons, with the amount of consumer coupons ranging from several thousand yuan.
From a national perspective, favorable policies for auto consumption have been released frequently since the beginning of this year. In April alone, it was mentioned many times to encourage auto consumption.
On April 4, Minister of Finance Liu Kun wrote that the implementation of policies such as subsidies for the purchase of new energy vehicles and exemption from vehicle purchase tax will promote the consumption of new energy vehicles; the executive meeting of the State Council proposed to encourage large-scale consumption such as automobiles and home appliances, and local governments should not New car purchase restrictions.
On May 23, the executive meeting of the State Council further deployed a package of measures to stabilize the economy, which mentioned the promotion of consumption and effective investment, relaxation of car purchase restrictions, and a phased reduction of 60 billion yuan in purchase tax on some passenger cars.
Wu Wei, an assistant professor at the China Energy Policy Research Institute, told Shell Finance that in recent years, due to the impact of the epidemic, supply disruptions and purchase restrictions in some cities, the growth of car sales has stagnated.
The recent stimulus policies adopted by some cities, such as increasing car indicators and providing car purchase subsidies, have a positive significance for boosting the market.
Zhang Xiang, a specially-appointed expert from the China Bolian Think Tank, said that encouraging consumption policies can drive automobile consumption, and stimulate automobile consumption through incentive policies, thereby ensuring local economic development.
In this regard, Cui Dongshu, secretary general of the National Passenger Vehicle Market Information Association, said that local policies to encourage automobile consumption are more direct, which can better release consumer consumption potential and boost sales in the short term.
Policies are inclined, and new energy vehicles may be the main beneficiaries
A reporter from Shell Finance compared the automobile consumption stimulus policies introduced by various places and found that on the one hand, the subsidy policies are more concentrated, mostly at the end of the second quarter and the beginning of the third quarter.
On the other hand, the subsidy policy is more inclined to energy-saving and environmentally friendly small-displacement vehicles and new energy vehicles.
Among them, Shenzhen grants a subsidy of up to 10,000 yuan per vehicle to individual consumers for purchasing new energy vehicles; Guangdong Province provides a subsidy of 8,000 yuan per vehicle for individual consumers to purchase new energy vehicles within the scope of the trade-in model in the province.
According to the report of the Autohome Research Institute, high oil prices have suppressed the consumption of fuel vehicles, highlighting the cost-effectiveness of new energy sources, especially plug-in hybrid vehicles.
Data from the China Automobile Association showed that although the overall auto market sales in April hit a new low in a decade, new energy vehicles still maintained double-digit growth year-on-year.
Zhang Xiang analyzed that the general consumption policy is to encourage small-displacement vehicles and new energy vehicles, which can firstly reduce environmental pollution, and secondly, the models should be more economical and suitable for ordinary families to buy.
In addition, policies to stimulate consumption should benefit the working class to the greatest extent possible.
"my country's dependence on foreign oil has exceeded 70%. With the increase in car ownership, energy security risks will continue to increase. New energy vehicles are of great significance to ensuring my country's energy security. my country has now achieved a breakthrough in the new energy vehicle industry. It has certain advantages in terms of production capacity and technology." In Wu Wei's view, especially in the "double carbon"
In the context of the target, new energy vehicles have developed rapidly.
Judging from the policies recently released by the state and local governments to encourage automobile consumption, new energy vehicles will be the main beneficiaries.
Car company marketing targets women, and small and medium-sized cities and rural areas are "gold nuggets"
With the release of relevant policies to stimulate automobile consumption in various places, car companies have also taken advantage of the situation to accelerate the improvement of product strength and seize the market.
The Beijing News Shell Finance reporter has incomplete statistics to see that this year, domestic car companies will launch dozens of new models. Among them, BYD released the new car Seal in May, Denza released the D9 model, and FAW Toyota MPV model Grevia also appeared.
In addition, according to the plans of various car companies, Great Wall Motor plans to launch a variety of models in the second half of the year. The Ora Ballet cat is expected to be launched in June, and NIO is expected to release the ES7 this year.
Judging from the current marketing of car companies, they are more inclined to color marketing, and the body is covered with colorful coats such as macaron, Morandi, and pink.
The reason lies in the rise of "her power", the role of women in car consumption is becoming more and more important, and women are naturally more sensitive to color, and car companies are more accurate in color marketing.
Although the current market is under pressure, there is obvious room for growth, which is also the driving force for car companies to continue to increase their layout.
Zhang Xiang believes that the number of 1,000 people in China's auto market is lower than that of developed countries, and the auto consumption market still has great potential.
At present, the potential areas for automobile consumption should be in the Midwest.
"As of the end of March 2022, the number of cars in my country is 220 vehicles per thousand people, which is not only far lower than the level of 600 vehicles per thousand people in developed countries, but also lower than countries in similar development stages. Therefore, in the long term in the future, There is still room for growth in China's auto market. According to the balance of the inventory, the peak value of my country's auto sales should be between 26 million and 30 million." Wu Wei said that due to traffic pressure restrictions in big cities, the further expansion of auto sales Difficulty.
It is expected that automobile consumption will gradually sink to small and medium-sized cities and rural areas in the future.
Chen Qingtai, chairman of the China Electric Vehicle Association of 100, once predicted that my country's automobile growth areas will expand and transfer from the east to the central and western regions, from first- and second-tier cities to third- and fourth-tier cities, and from cities to rural areas; according to rural residents According to an average annual increase of 10% in disposable income, by 2030, the number of cars per thousand people in rural areas is expected to reach 160, and the total number of vehicles will exceed 70 million.
On May 27, the Ministry of Industry and Information Technology announced to organize a new round of new energy vehicles to go to the countryside, and launched a number of demonstration cities and demonstration projects for information consumption to promote the consumption of commodities such as automobiles and home appliances.
Cui Dongshu said that the automobile industry is currently facing difficult challenges, and the industry and enterprises are working hard to promote consumption recovery.
At present, the main means of stimulating consumption of automobiles include purchase tax reduction and exemption, trade-in, car purchase subsidies, relaxation of license plates, car going to the countryside, continuation of subsidies for new energy vehicles, and auto finance.
The policy of automobiles going to the countryside has been promoted since 2008. The core of the policy is that the automobile industry revitalization plan clearly proposes to improve the travel tools for rural production and life.
"To perfect the new round of new energy vehicles going to the countryside, new energy vehicles are the core direction. Due to the outbreak of the epidemic that started in March this year, especially in Changchun and Shanghai, work in many places has not been carried out effectively and smoothly. The effective implementation of the township is slower than the original progress, and we believe that the car going to the countryside activities will be carried out in an orderly manner, which will have a very good role in promoting the development of the entire auto market." Cui Dongshu said.
Regarding the trend of auto consumption this year, Zhang Xiang analyzed that, under the stimulus of the combination of policies, the overall sales will not be lower than last year, but it may overdraw consumption for next year.
"The auto market will resume growth in the second half of the year." Wu Wei said.
Beijing News Shell Finance reporter Wang Linlin