The mobile box as this year's Christmas gift follows the trend we have seen that moralises around screen time and screen usage.
More and more companies are noticing the trend and encouraging us to put away the mobile, no one can have missed.
Lately, we've seen Stadium's campaign to sit less at screens and move more.
Clas Ohlson has in his commercials lobbied for a family life with smaller screens and Länsförsäkringar has launched the Screen Aid site.
Now is the time for this year's Christmas present and I think HUI research has managed to find a trendy Christmas present that nobody really wants. Telling someone that it should put away the cellphone is neither nice nor nice.
It can definitely be a part of parenting to be a good role model and remind you of how and when it is reasonable to use the mobile phone. But as a Christmas gift, it becomes a gift stick where you, as a donor, dictate the conditions for the recipient's use.
Mobile boxes like Christmas presents feel moralizing and patronizing.
Should we give away other Christmas presents that have the same effect?
New vacuum cleaner bags for the neighbor who has it a little messy at home, household paper for the 3-year-old who always forgets to wipe his mouth. Or why not a little stool to sit on to the daughter who loves to play football; she must not forget to rest!
Unfortunately, this Christmas present lands in a poorly substantiated moralism and touch-rhetoric.
On the other hand, it works just as well as party submissions in the mobile debate and to spin on the concerns created by alarmism.