“Third beer” tax rate hike reduces sales of all four major beer companies November 12, 13:08
Last month's sales of so-called third beer, whose tax rate was raised by the revision of the Liquor Tax Law on the 1st of last month, fell below the same month last year for all four major beer companies.
Due to the revision of the Liquor Tax Law on the 1st of last month, the tax on beer was reduced by 7 yen per 350 ml and the tax on the third beer was increased by 9.8 yen per 350 ml.
According to last month's sales results announced by four major beer companies
, the tax rate was reduced by
17% for Kirin and
9% for Sapporo, each exceeding the same month of the previous year.
On the other hand,
▽ Suntory was 14%
▽ Asahi's main products were 3%, which were lower than the same month of the previous year, but the rate of decrease was significantly reduced.
On the other hand, the third beer whose tax rate was raised was
▽ Sapporo 39% lower than the same month of the previous year
▽ Suntory 20%
▽ Kirin 19%
▽ Asahi's main product 31%, Each fell below the same month of the previous year.
Each company rushed ahead of the revision of the Liquor Tax Law, and said that there was a reaction to the large increase in sales in September, which is the effect of the revision of the Liquor Tax Law.
Beer sales have been sluggish for restaurants due to the impact of the new coronavirus, and companies want to strengthen sales of household products amid continued demand for so-called nesting.