The city sparkles with colorful decorations and lights in preparation for July 1

"Dubai Summer Surprises" .. 70 days of entertainment, fun and prizes

• Ahmed Al Khaja: "Dubai Summer Surprises enhances the city's position as a favorite summer destination for families."

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Dubai Summer Surprises returns in its twenty-fourth session on the first of next month to continue until next September 4, with distinguished promotions, valuable prizes, events and recreational activities that suit all family members, and provide Dubai residents and visitors with shopping, entertainment, hospitality and recreation experiences over a period of 10 weeks.

The 2021 edition of Dubai Summer Surprises, organized by the Dubai Festivals and Retail Establishment, highlights the summer season in the city, and is the perfect time to visit and explore the city's great options and great prices.

The city shines with colorful decorations and lights to create an atmosphere of joy and fun in various parts, and allow the public to enjoy the exciting activities of Dubai Summer Surprises.

This year, Dubai Summer Surprises kicks off with fireworks displays, light projection and a dancing fountain in the Burj Khalifa area, The Point, and Dubai Festival City Mall through the "Imagine" show.

Dubai residents and visitors will also enjoy the return of great promotions such as Share Millionaire Offer, daily surprises, and many more.

The new additions to this year's edition of Dubai Summer Surprises include food and beverage events such as the Restaurant Week during the summer, the Eid al-Adha feast, and the “Taste and Win” event. Families can also enjoy the “Movie Magic” and “Summer Art Project” events.

As always, Dubai Summer Surprises offers shoppers plenty of chances to win valuable prizes from raffles and gifts, in addition to major promotions during Eid Al Adha and the annual back-to-school season.

This year also sees the return of many of the popular performers offering unique entertainment to the city's mall-goers, and some of the best hotels, attractions, fitness destinations and outdoor adventures in Dubai will offer great promotions. On the occasion of the announcement of the date of Dubai Summer Surprises 2021, Ahmed Al Khaja, CEO of the Dubai Festivals and Retail Establishment, said: “Dubai Summer Surprises is one of the most important events in Dubai’s annual calendar for the retail sector, where residents and visitors of the city can live the wonderful atmosphere that this huge celebration brings from Through distinctive shopping, entertainment and hospitality experiences. This year’s DSS course offers ten weeks of promotions, raffles, prizes, family activities and much more, making it one of the best DSS courses ever.” Al Khaja added:“Dubai Summer Surprises reinforces the city’s position as a favorite destination for families during the summer, and highlights this season as a springboard to restore momentum to the city’s tourism and retail sectors.” He added that this session of surprises "is the first major event in the (fiftieth year) for the UAE, in which celebrations of the golden jubilee of its founding are witnessed, as well as preparations to host (Expo 2020 Dubai), the first international expo to be organized in the Middle East, Africa and South Asia in October. The upcoming Dubai Summer Surprises will also contribute to paving the way for hosting and organizing upcoming events, and we look forward to welcoming everyone to experience what Dubai has to offer and enjoy a wonderful and unforgettable summer season in a safe environment.”He added that this session of surprises "is the first major event in the (fiftieth year) for the UAE, in which celebrations of the golden jubilee of its founding are witnessed, as well as preparations to host (Expo 2020 Dubai), the first international expo to be organized in the Middle East, Africa and South Asia in October. The upcoming Dubai Summer Surprises will also contribute to paving the way for hosting and organizing upcoming events, and we look forward to welcoming everyone to experience what Dubai has to offer and enjoy a wonderful and unforgettable summer season in a safe environment.”He added that this session of surprises "is the first major event in the (fiftieth year) for the UAE, in which celebrations of the golden jubilee of its founding are witnessed, as well as preparations to host (Expo 2020 Dubai), the first international expo to be organized in the Middle East, Africa and South Asia in October. The upcoming Dubai Summer Surprises will also contribute to paving the way for hosting and organizing upcoming events, and we look forward to welcoming everyone to experience what Dubai has to offer and enjoy a wonderful and unforgettable summer season in a safe environment.”

Partners and sponsors

Dubai Summer Surprises is held in partnership with a number of major partners and sponsors such as: Emirates Airlines, Abdul Wahed Al Rostamani Group, Ras Al Khaimah National Bank, Majid Al Futtaim, Meraas - Dubai Holding, Merex Investments, Nakheel Malls, Mercato Mall, Dubai Festival City Mall and The Dubai Mall Emaar Downtown and Dubai Marina Mall.

The full calendar of events will be announced prior to the launch of DSS on the mydss.ae website and @DSSsocial social media platforms.

• New additions include the Restaurant Week during the summer, the Eid al-Adha feast, the “Taste and Win” event, “Movie Magic” and “Summer Art Project”.

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