"Double Eleven" are used to online shopping?
This document must integrate online and offline consumption organically
"Double Eleven" is coming soon. With the support of the State Post Bureau and China Express Association, this year's logistics preparation for "Double Eleven" is particularly enthusiastic.
On October 14, 14 express logistics companies jointly announced that they will use digital upgrades to speed up logistics. At the end of the express delivery, accurately predict the arrival time of packages and scan codes for self-service pickup to achieve contactless pickup.
Through the use of digital and intelligent technology and equipment, it is expected to save 220,000 hours for consumers to take the "Double Eleven" package.
In recent years, my country’s new types of consumption characterized by new business models and models such as online shopping, mobile payment, online and offline integration have developed rapidly. Especially since the outbreak of the new crown pneumonia this year, traditional contact offline consumption has been affected, and new types of consumption have played a role. Important role.
However, there are still outstanding shortcomings and problems in the development of the new consumer sector, such as insufficient infrastructure, weak service capabilities, and lagging regulatory standards.
In order to make up for the shortcomings of new consumption, the General Office of the State Council recently issued the "Opinions on Leading the Accelerated Development of New Types of Consumption with New Business Forms and New Models" (hereinafter referred to as the "Opinions").
Online consumption grows against the trend, new types of consumption accelerate expansion
Consumption has become an important engine for my country's economic development.
In 2019, the contribution rate of consumption to my country's economic growth was 57.8%, and it has become the number one driving force for economic growth for six consecutive years.
Since the beginning of this year, the new crown pneumonia epidemic has had a great impact on the consumer sector. Residents’ non-essential goods, agglomeration, liquidity, and contact consumption have been severely suppressed, but online consumption has grown against the trend, and various new business models and models have led to accelerated expansion of new consumption .
Statistics show that in the first eight months of this year, the national online retail sales of physical goods increased by 15.8% year-on-year, 24.4 percentage points higher than the total retail sales of consumer goods. The online retail sales of physical goods accounted for nearly a quarter of the total retail sales of consumer goods.
Li Mingtao, director of the China International Electronic Commerce Center Research Institute of the Ministry of Commerce, said that during the new crown pneumonia epidemic, new types of consumption characterized by new formats and new models such as online shopping and mobile payment are constructing a comprehensive digital survival mode.
New consumption models such as online shopping, takeaway ordering, online education, and instant delivery quickly made up for the shortcomings of offline, becoming the main way for urban and rural people to meet daily consumption, and to a certain extent ensure the stability of social production and life.
In order to accelerate the promotion of new consumption expansion and quality improvement, the "Opinions" put forward 15 policy measures in four areas, including strengthening the organic integration of online and offline consumption, accelerating the construction of new consumption infrastructure and service guarantee capacity, and optimizing new consumption Develop the environment and increase support for new consumption policies.
In cultivating and expanding all kinds of new consumption business models and new models, it is proposed to establish and improve "Internet + services" and e-commerce public service platforms, orderly develop online education and Internet health and medical services, encourage the development of smart tourism and smart sports, and support takeaway delivery , Online car-hailing, instant delivery, accommodation sharing and other new business developments.
Gao Gao, deputy secretary-general of the National Development and Reform Commission, said that he hopes that after three to five years of hard work, the institutional mechanisms and policy systems for promoting the development of new consumption will be improved. By 2025, a number of new consumption model cities and leading enterprises will be cultivated and physical goods will be retailed online. The proportion of total retail sales of consumer goods has increased significantly, and new consumption formats and models such as "Internet + services" have become popular and mature.
Break through the blocking points, strengthen infrastructure construction and system innovation
While new types of consumption are developing rapidly, some shortcomings and problems have also been exposed.
For example, the new infrastructure represented by 5G has just started, and some service facilities such as cold chain logistics and smart express delivery are still facing shortcomings.
The online and offline integrated supply chain system that adapts to new types of consumption is not yet sound, and the problem of talent shortage is prominent.
Jiang Qi, Secretary-General of the Information Research Center of the Chinese Academy of Social Sciences, said that infrastructure construction needs to be further strengthened. Rural areas enjoy the convenience of e-commerce, which is far inferior to cities; the pace of transformation of entity enterprises needs to be accelerated. Facing digital transformation, small, medium and micro enterprises They generally face the problem of not being able to transfer, not being able to transfer, and not daring to transfer.
The "Opinions" propose to accelerate the deployment of digital consumer networks in emerging cities, key towns and central and western regions, improve the comprehensive level of e-commerce and express delivery into rural areas, and promote the transformation and upgrading of rural business circulation.
"This will help solve the above problems." Jiang Qi said.
In response to information security issues, the "Opinions" put forward measures such as "on the basis of a sound security system, strengthening information and data resource services and supervision in accordance with the law", "promulgating Internet service management policies to standardize industry development" and other measures.
Li Wenjun, associate professor of the School of Politics and Public Administration of Guangxi Normal University, said that new types of consumption mainly rely on Internet technology, and information security is the focus of consumers' attention.
For many new consumption methods, consumers are afraid to try and consume because they fear that their personal information will be leaked, which will cause damage to property and reputation.
The relevant provisions of the "Opinions" help eliminate consumers' worries about information security.
In terms of optimizing the environment for the development of new consumption, the "Opinions" proposed "strengthening the construction of a consumer credit system and building a new credit-based supervision mechanism" and so on.
Li Ying, inspector of the Information Technology Development Department of the Ministry of Industry and Information Technology, said that it is necessary to strengthen network data security management and personal information protection, and explore the establishment of a management system based on the quantitative evaluation and classification of market entities' credit.
"Information consumption has become a new driving force for effectively expanding domestic demand and stimulating economic growth." Li Ying said that during the new crown pneumonia epidemic, new formats and new models of information consumption such as online education, online medical care, and live e-commerce have flourished, effectively satisfying The needs of the masses.
According to the "Opinions", we will accelerate the construction of a large information consumption market, accelerate the development of "information + consumption", and cultivate various new models and new business forms.
Aiming at the silver-haired people and other groups, intensify service efforts, popularize information knowledge such as mobile payment and network security, and create a good atmosphere of "willing to consume", "dare to consume" and "willing to consume".
Comply with demand, intelligent technology supports rapid development
The "Opinions" attaches great importance to technological innovation and application, and proposes "vigorously promote the integrated and innovative application of intelligent technology".
It is required to promote the development and integration of big data, cloud computing, artificial intelligence, blockchain and other technologies under the premise of effective risk prevention and control; enrich 5G technology application scenarios, and accelerate the development of wearable devices, mobile smart terminals, smart homes, ultra-high definition and High-tech video terminals, intelligent teaching assistants, intelligent learning companions, medical electronics, medical robots and other intelligent products will enhance the support of new consumer technologies.
Liu Yunzhong, Director of the Research Office of the Regional Economic Research Department of the Development Research Center of the State Council, said that the process of creating new business models and new models is also a process of technological innovation, which not only increases the demand for new technologies, but also enriches the application scenarios of new technologies, and makes breakthroughs in key domestic technologies. It will also be helpful.
New technologies have also contributed to the two-way acceleration of online and offline integrated consumption and accelerated the construction of an international logistics service system.
"This year's "Double Eleven" will be a "Double Eleven" with all elements and full-link digitalization of logistics." Sun Jian, the logistics commander of the rookie "Double Eleven", said that in the context of digital upgrades, "Double Eleven" During the "Eleventh" period, all ports of the domestic express network are "visible" to each other in real time.
At present, Cainiao connects express logistics partners with a total of 3 million people, more than 200,000 vehicles and more than 200,000 stations.
During the "Double Eleven" period, through real-time calculation of the entire network data and partner capacity, the platform, merchants, courier company headquarters, and courier company outlets will be connected, so that merchants can understand the logistics of goods in real time, so that all parties can timely Interactive, the most basic express outlets can see the trend of parcel delivery.
Gao Gao said that the "Opinions" conform to the development trend of technology, industry and consumer demand, emphasizing the deepening of supply-side structural reforms, strengthening the construction of supply capacity, strengthening the support of software and hardware infrastructure, and promoting the in-depth integration and growth of network digital technology and various consumer formats. New types of consumption and upgraded consumption spawned in the prevention and control of the epidemic provide inexhaustible impetus for expanding domestic demand.
At present, all kinds of new types of consumption are in a stage of rapid development, and their impact is not only reflected in the terminal or final consumption field, but is actually spreading along the industrial chain and supply chain to all fields of the economy and society.
In this sense, the promulgation and implementation of the "Opinions" is only a beginning, and the implementation of the "Opinions" is also a process of continuous innovation and expansion.