Lay a good foundation for expanding domestic demand and promoting consumption in 2021-

　　A new round of cars to the countryside is coming

　　Our reporter Liu Jin

　　A few days ago, the Ministry of Commerce and other 12 departments jointly issued the "Notice on Several Measures to Boost Key Consumption and Promote the Release of Rural Consumption Potential" (hereinafter referred to as the "Notice") to further promote large and key consumption and release rural consumption potential.

Compared with the "Notice on Measures to Stabilize and Expand Auto Consumption" issued by 11 departments including the National Development and Reform Commission in 2020, the "Notice" has a wider scope for promoting consumption, but stabilizing and expanding auto consumption is still the focus.

　　"Mainly due to the high amount of auto consumption, close relationship with people's livelihood, and great room for growth." Hong Tao, director of the Institute of Business Economics of Beijing Technology and Business University, said that the release of the document at the beginning of the year is conducive to seizing the peak consumption period throughout the year. A good foundation has been laid for achieving the goal of expanding domestic demand and promoting consumption in 2021.

　　The "Notice" pointed out that relevant cities are encouraged to optimize purchase restrictions and increase the number of license plate indicators.

Carry out a new round of cars going to the countryside and trade-in for new ones, encourage rural residents to purchase trucks of 3.5 tons or less and passenger cars with displacements of 1.6 liters or less, and for residents to eliminate vehicles with national emission standards and below and purchase new cars. subsidy.

Improve vehicle usage conditions, strengthen the construction of parking lots, charging piles and other facilities, and encourage charging pile operators to appropriately reduce charging service fees.

　　Hong Tao believes that purchase restrictions are local administrative regulations, which actually affect consumers' rights to purchase freely.

By encouraging and optimizing purchase restrictions and increasing the number of license plate indicators, the automobile industry has given a certain space for development, and it has also met the consumption needs of urban and rural residents.

The change from "blocking" to "sparse" reflects the transformation of my country's automobile consumption management from "purchase" to "use".

　　Exploiting the consumption potential of the rural market has become an important part of my country's promotion of automobile consumption this year.

Yang Haoyong, founder and CEO of Chehaoduo Group, told reporters that in 2020, the new Edamame under Chehaoduo Group will use the new automobile retail model to explore the sinking market in my country and hold nearly 10 car trips to the countryside, effectively promoting automobile consumption. .

Statistics show that in the second half of last year, the auto-going to the countryside organized by the China Automobile Association sold a total of 180,000 cars, which exceeded expectations.

The vast rural areas have become an important consumer market for automotive products including new energy vehicles.

　　Improving automobile conditions is an important guarantee for stabilizing and expanding automobile consumption.

Hong Tao said that in the survey, it was found that the problem of parking difficulties in some places has become the main factor inhibiting consumers from buying cars.

The policy proposes that under the conditions of ensuring urban ecology and safety, scientific demonstrations can reasonably use underground spaces in parks, green spaces and other places to build parking lots, and use idle factories and buildings to build three-dimensional parking lots. This can not only stimulate car consumption, but also improve food , Leisure consumption has a leading role.

　　Xu Haidong, deputy chief engineer of China Association of Automobile Manufacturers, also said when summing up the experience of new energy vehicles going to the countryside in 2020, helping rural areas to build a good environment including charging and maintenance is the harvest of new energy vehicles going to the countryside. It is also an important factor for the rapid promotion of new energy vehicles in rural areas.

　　In 2020, under the stimulus of local policies and the joint efforts of all parties, the auto market has completed the bottoming and adjustment, the scale of production and sales is stable and the price bottomed.

In 2021, as the effects of the automobile consumption promotion policy appear, the domestic automobile market will accelerate its recovery, and consumer demand is expected to continue to expand.