Jay-Z sells half of his champagne brand to LVMH

Rapper and businessman Jay-Z -

Jay-Z has a new partner.

But don't panic for the fans of the couple he forms with Beyoncé, since it is a business partner.

The rapper is now teaming up with luxury giant LVMH.

Already owner of Moët et Chandon and Dom Pérignon, Bernard Arnault's group has offered a 50% stake in the champagne Armand de Brignac, created by the interpreter of

.

"I am proud to welcome the Arnault family to ours through this partnership," said the rapper in a statement relayed by Reuters, with reference to Bernard Arnault, CEO of the French group.

We do not know anything about the amount of this partnership, and neither the

, nor the

, nor the

, however generally well informed on this kind of subject, could not give the slightest information.

The

recalls, however, that in the song

by his colleague Meek Mill, released in 2018, Jay-Z indicated that Armand de Brignac was valued at $ 500 million.

It remains to be seen how much credit can be given to the lyrics of a rap song ...

Bubble box

What is certain is that Jay-Z's brand is a hit.

In 2019, 500,000 bottles of its “Ace of Spades”, the nickname of its bubbles (because of the ace of spades that can be found on the label), were sold worldwide.

A good score, when we know that the price goes from 300 to 64,999 dollars a bottle ...

The

specifies that this partnership has been in negotiations since 2019, when Jay-Z invited Bernard Arnault and his son Alexandre, 28, to lunch at his home to discuss a potential agreement.

Since then, the star and the third child of the French billionaire have forged a solid friendship: they talk to each other at least once a month, according to the artist.

“I send him a photo of something happening in my life and he responds with a photo.

It's super natural, super quiet.

I find him to be a person of great integrity.

He always keeps his word, he is very punctual.

These are qualities that I have too ”, assures Beyoncé's husband, still according to the

.

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