The box office of the Spring Festival in 2021 exceeded 1 billion yuan for 5 consecutive days, and the box office on the first day of the Lunar New Year broke a single-day record in the global single market
In the Year of the Ox, the national film market is bullish for 6 days and the cumulative box office exceeds 7.8 billion
By the time of the writing deadline at 22:00 on February 17, 2021, theaters across the country have generated a total of over 7.8 billion yuan in box office for six days during the Lunar New Year of the Ox in 2021, and 160 million moviegoers.
Among them, "Detective Chinatown 3" became the first film in the mainland film market to exceed 1 billion yuan in a single day, and for the first time in film history, it achieved a single-day box office exceeding 1 billion yuan for five consecutive days.
This is the most direct encouragement and reward for Chinese filmmakers. It not only means the industry's recovery, but also indicates that under the effective prevention and control of the new crown epidemic, this year's box office in China is expected to hit a new high.
Single-day box office during the Spring Festival and record number of movie viewers nationwide
On February 12, the box office of the first day of the Chinese New Year of the Ox was 1.736 billion yuan, which not only broke the single-day box office record of 1.458 billion yuan set on the first day of the Lunar New Year 2019, but also broke the single-day box office record in the global single market.
The number of movie viewers nationwide reached 34.51 million, a record high.
Li Yulin, manager of a theater in Beijing, who has been working in theaters for many years, told the Beijing News that the popularity of the film market this year has been affected to a certain extent by the "New Year in situ" policy. Due to the need to prevent and control the new crown pneumonia epidemic, the state encourages the masses to celebrate the New Year in situ. , Non-essential and non-flowing, this policy objectively greatly reduces people’s travel during the Spring Festival, so watching movies has become one of the best choices for people’s entertainment and cultural life.
For the audience, empathy in the cinema is an important way to achieve emotional interaction between people. People complete social rituals in the process of watching movies, and watching movies is undoubtedly the best choice for people to spend the holiday together.
Among the seven films released during the Spring Festival, "Detective Chinatown 3" became a big box office winner.
At 0:00 on February 12, "Detective Chinatown 3" set a total box office record for a single pre-sale of Chinese film history for 968 million yuan (including pre-sale)!
The film's box office broke 100 million yuan in 36 hours after its pre-sale, setting a record for the fastest domestic film pre-sale box office breaking 100 million yuan.
The film also surpassed the pre-sale record of North American film history ("Avengers 4" $140 million), setting the best single-region pre-sale record.
"Detective Chinatown 3" broke through 1 billion yuan at the box office in 11 hours, setting the fastest record of 1 billion yuan in Chinese film history, becoming the 81st film in Chinese film history that broke 1 billion yuan!
"Detective Chinatown 3" finally earned 1.52 billion yuan in box office on the first day of its release, and became the fastest film in the Chinese film market to break 1.5 billion in box office.
Due to the prevention and control of the epidemic, in various sessions, attendance restrictions, and this year's film length is generally longer, the number of New Year’s Day sessions on February 12 this year has dropped from 2019, with the number of sessions going directly from 520,000. It fell back to 470,000, but under the combined impact of seven different types of blockbusters, nearly 35 million people watched movies in a single day on New Year’s Day. Under the premise of fewer games and limited attendance, it still increased by more than 300 compared to the 2019 Spring Festival. Ten thousand, enough to prove the audience's rigid demand for big screen viewing.
Five days before the Spring Festival, the daily box office was over 1 billion yuan. At the time of writing, the single-day box office of Chinese Film History broke 1 billion yuan in only 9 days. This year's Spring Festival stalls accounted for half of the country (12.7 on the first day of the new year and the second day of the year, respectively) 100 million yuan and 1.02 billion yuan, 1.45 billion yuan and 1 billion yuan on the first and second days of the new year in 2019), which is also an important proof of the booming movie market during the Spring Festival this year.
In addition, the trend of the whole schedule did not drop significantly. Tang Le, the film manager of the headquarters of Huayi Brothers Cinema Management Company, told reporters that not long after the news of the Chinese New Year on the spot, all the movies on the New Year’s Day in the studios were basically full. Strictly abide by the attendance restriction policy, and even refunds were processed for some of the sessions, but many sessions were still full of seats.
The ticket price is higher, the audience is more enthusiastic
"People can't move, temple fairs are canceled, and watching movies has become the most important pastime of the Spring Festival. We can spend the money we used to travel out to watch movies." Audience Chen Wenshi watched it on the first two days of the Lunar New Year Festival. 4 movies. Compared with gatherings and walking relatives in the past, going to the cinema seems to be an important way for her to spend the Chinese New Year with her family: "The main reason is that the epidemic is suppressed. After the New Year, I want to watch a movie with my family. For example, watching "Hello, Li Huanying" with my mother seems to have enhanced the relationship between mother and daughter."
But at the same time, some viewers mentioned the high ticket price this year when interviewed by reporters from the Beijing News.
According to statistics from reporters, under the premise of reduced number of shows and restrictions on attendance, the number of movie viewers has increased by more than 3 million compared with the Spring Festival in 2019, but the price of movie tickets has increased significantly this year, with an average ticket price of about 50.2 yuan, an increase of 5 compared to the same period in 2019. Yuan, specifically to first-tier cities like Beijing and Shanghai, the fare increase will be even higher.
For example, in a popular movie theater in a business district in Beijing, a 2D movie like "Detective Chinatown 3" usually costs about 50 yuan, but during the Spring Festival, the cheapest ticket during the day is 79.9 yuan, and the most expensive There are 139.9 yuan.
"Chinatown Detective 3" and "Hello, Li Huanying" gold prices are almost 120 yuan.
"In order to balance costs, fewer seats per game means higher ticket prices. Since most of the small and medium-sized movie theaters have suffered heavy losses due to the epidemic, high ticket prices are needed to'stop the bleeding' during the Spring Festival this year. However, This year’s Spring Festival stalls have largely taken on people’s pent-up movie-watching enthusiasm, emotional support and social needs. No matter how expensive the ticket is, the audience is still willing to buy it.” Jiang Yong, a film market expert, believes that high ticket prices are more dependent Yu’s hot pre-sale results and most movies affected by the epidemic did not have the "mystery" created by roadshows, and the reputation of this year's film was basically not "outrageous" after undergoing quality inspection on the first day of the new year. Among them, high-reputation works such as "Hello, Li Huanying" were born. The audience, especially the "small town youth" in the sinking market, was not deterred by the high ticket prices. Instead, they were attracted by these Spring Festival films. And the hot discussion showed a higher desire to watch movies.
Written by/Beijing News reporter Zhou Huixiaowan