Justice Apple, sued in Spain for its controversial system for tracking iPhone users
iOS 14: All the news about Apple's operating system
The new
privacy policies
that Apple will impose on developers starting next year are proving difficult for Facebook to digest.
The social network, without going any further, yesterday hired a whole page of advertising in several US newspapers.
The goal: to warn that Apple's decision to
limit its ability to collect user data
would affect small businesses that use its ad platform to land new customers.
Desperate measures in turbulent times.
It is the latest confrontation in
a war that began this year
and will continue, if nothing changes, for much of 2021. With the arrival of the new version of the iOS 14 operating system (and its iPad counterpart, iPadOS 14), Apple has implemented new control mechanisms so that developers cannot track user activity in detail in different apps, or access a unique device identifier number.
If they want to do this, they
will have to request the permission of the owner of the device
.
These limitations were going to be active since the launch of iOS last September but, finally, Apple decided to postpone them until early 2021
to give developers time to prepare
.
Facebook, therefore, is running out of options
.
Although it cannot in principle know what a person is doing on their phone while they are not interacting with the app (the applications work in more or less independent silos), Facebook has several free tools that it offers to third-party developers, such as the possibility of authenticating in a service using information from Facebook, and that include small pieces of code that allow this type of monitoring.
Thanks to them,
Facebook is able to create a very detailed profile of the users of the
social
network
, including which applications they use and how often.
This data is key when it comes to convincing companies to use their advertising tools.
With much more detailed profiles,
companies can more efficiently invest money in their promotional campaigns
, reaching the target audience more effectively.
The arrival of the new rules will clearly limit the effectiveness of your advertising platform.
Zuckerberg himself has warned investors that it could mean a drop of up to 50%
in the revenue of his advertising division.
Although the new measures will not be active until early next year, Apple has implemented
another one of the new privacy policies
this week
.
In the AppStore, apps now display small highlights with the data they collect from users during use.
Facebook's, of course, is comically long, with
multiple pages detailing all the data a user shares
, often unknowingly when using the social network.
Developers now have to specify this privacy information as part of the process of registering an application and it
also affects Apple's own apps
, which in recent years has adopted a much stricter policy in the field of privacy, such as strategy to differentiate yourself from your competitors, mainly Google.
The issue of privacy isn't the only issue facing both companies, in any case.
Facebook has joined the video game developer Epic, creator of the popular Fortnite, and many other companies to
protest against the rules that Apple imposes within its AppStore,
and that they enforce.
Developers to use specific subscription tools developed by Apple itself.
According to the criteria of The Trust Project
Know more
Apple Inc.
Facebook
Fortnite
Google
GeForce Now comes to iPhone and iPad through Safari
TechnologyBlack Friday 2020: the best technology discounts the day before Black Friday
GadgetsRealme 7 and Realme 7 Pro: two affordable phones aside from Xiaomi
See links of interest
Last News
TV programming
English translator
2021 business calendar
2020 business calendar
TV Movies
Topics
Poblense - Olot
Coruxo - Malaga
Loyalty - Alcorcón
Burgos CF - FC Andorra
Barcelona - Real Sociedad