World's leading brands taking part in the event
Abu Dhabi Offers ... Unique Beauty Care Experiences
The event aims to highlight Abu Dhabi's position in the global beauty industry.
From the source
Abu Dhabi Offers, affiliated to the Department of Culture and Tourism - Abu Dhabi, has revealed the launch of Abu Dhabi Beauty Week, an event specialized in the world of beauty, which will be held over 11 days in the UAE capital, during the period from 4 to 14 February.
The event aims to highlight Abu Dhabi's position in the global beauty care sector, as well as achieving a leading presence in the Middle East in the world of beauty.
Abu Dhabi Beauty Week seeks to motivate shoppers to take care of their beauty by providing them with a variety of distinctive experiences, cooperating with world-leading beauty care brands and stores, and establishing a series of exclusive activities in the UAE capital within malls in Abu Dhabi and Al Ain.
A group of well-known brands specialized in beauty care participated in the activities and events of the program, such as: (Yves Saint Laurent Beauty, Valentino, Charlotte Tilbury, Lara Mercier, Serge Lutens, Bath and Body Works), and many others.
The event includes new product launches, exclusive offers and interactive experiences, and a series of educational sessions led by industry experts and celebrities from around the world.
Ali Hassan Al Shaiba, Executive Director of the Tourism and Marketing Sector at the Department of Culture and Tourism - Abu Dhabi, said: “The Abu Dhabi Beauty Week event is designed to attract beauty lovers and enhance the attractiveness of Abu Dhabi and the diversity of its retail offerings.
The event carries a new concept that qualifies it to occupy an important place on the agenda of Abu Dhabi shows, as it will contribute to stimulating retail activities for luxury brands to establish the position of the UAE capital as a leading global destination in the world of beauty.
A variety of experiences and collaborations with leading global brands and stores.
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