With the participation of 2500 companies from 85 countries ... and 110 of the most prominent names in the food, beverage and business sector

"Gulfood 2021" "realistically" launches in Dubai today

"Gulfood 2021" is the first live event to be held in the food and beverage sector in about a year.

From the source

Dubai brings the world together again on the ground after its success in hosting the «GITEX Technology Week», the only direct event in the technology sector in 2020, as the Dubai World Trade Center has proven its ability to secure a direct business environment that is the safest.

The events of the Gulf Food Exhibition "Gulfood 2021", the global supply platform, and the first direct event to be held in the food and beverage sector in about a year, will be launched in the center itself today, amidst strict safety and security measures, with the participation of 2500 of the most prominent brands specialized in the food sector from 85 countries. , To highlight new innovations in the market, seize rapid shifts in consumer behavior patterns, as well as uncover a plethora of valuable business opportunities.

The exhibition seeks, over a five-day period full of huge buying deals, rich dialogues and experiences, and live cooking shows, to revive the links of communication between thousands of key players in the sector's system, from government delegations and trade ministries, to manufacturing companies and innovation pioneers.

Global participations

Emphasizing the importance of the event for the sector, the exhibition will be attended by 110 of the most prominent names in the food, beverage and business sector, such as CEOs of the supply chain giants such as: "DHL" and "Emirates Air Cargo", and the marketing executives of huge global institutions. Such as: "Microsoft", "Pizza Hut" and "PepsiCo", in addition to the CEOs of the most famous regional brands such as: "Majid Al Futtaim", and the International Lulu Group, and the elite chefs who obtained "Michelin stars" and the best culinary experts. In the UAE.

Gulfood will lead the sector’s efforts to explore the features of the future of food and beverages across 20 exhibition halls. The “Gulfood Innovation Summit” and a series of marketing community spokesmen on the sidelines of the exhibition will host the brightest minds and makers of success in the field of food and beverages to address urgent issues such as food security, Sourcing, sustainable food, and focus on evolving consumer preferences.

Support recovery

Trixie Luh Mirmand, Executive Vice President of Events and Exhibitions Management at Dubai World Trade Center, said that "Gulfood" constitutes a valuable platform for manufacturers, buyers and suppliers to reconnect after the challenges that the world has witnessed during the past 12 months.

She added, "The exhibition welcomes the producers and gives them the opportunity to share the latest sector solutions, as well as industry leaders and international chefs who will present their valuable information, making it the only commercial platform that allows support for the sector's recovery in 2021 and beyond."

She emphasized that the exhibition sheds light on the various fields of food and beverages, and provides valuable experiences and solutions for a sector based on transformation, stressing that in light of the exhibition's commitment to the most reliable safety measures, all concerned are aware of the importance of this year's edition, and the precious opportunities that will await them.

Strict procedures

The Gulfood 2021 exhibition will be held in the midst of strict safety and security measures, as the Dubai World Trade Center has proven its ability to secure a direct business environment that is the safest, and to host world-class events in light of the application of the highest standards related to safety and hygiene measures, as it is hosting the «GITEX Week Technology », the only direct event in the technology sector in 2020, is the best evidence of this potential, at a time when 96% of the participants expressed that they had a" safe "and" very safe "experience while attending the exhibition.

In view of the great importance of displaying product samples and handling food during the activities of the international food and beverage sector, the protocols in force within the Gulfood 2021 edition have been tightened, in full coordination with the Dubai Health Authority and Dubai Municipality, to ensure safe conditions for visitors and participants in the exhibition.

Italian products

In addition, the Commissioner of the Italian Trade Agency to the state, Amedeo Scarpa, revealed the participation of more than 120 Italian companies in this year's edition of the exhibition, pointing out that Italy is the country most represented in the exhibition among its European counterparts, given that it includes more than 80 A thousand companies specializing in natural food products occupy more than 16% of the total production area in Italy, and represent the country of origin of the largest number of food certificates in the 27 European Union countries.

14 companies from Georgia

Georgia is participating in the exhibition through a high-level trade delegation participating for the first time, and it includes 14 companies specialized in fruit juices, organic vegetables, nuts, organic tea, pastries, sweets, honey, canned and pickled vegetables.

Georgia’s ambassador to the UAE, Bata Kalandadze, said: “We are excited to review Georgia's various organic products during the exhibition’s activities. Our efforts will also focus on the fields of organic fruits and nuts, which accounted for 5.1% of Georgia’s total exports in 2020.” Fourteen companies participating in the exhibition under the umbrella of the Georgian trade delegation are looking forward to introducing the sector to the best of Georgia's food products, and to benefit from the wide range of commercial opportunities that the exhibition offers.

DP World and Jafza showcase their commercial capabilities

Dubai Ports World - UAE Region and Jebel Ali Free Zone (Jafza) announced their participation in Gulfood 2021, to highlight the various incentives offered by each of them, and to review the capabilities of enhancing food and beverage trade through the logistical services available at Jebel Port. Ali and Jafza.

Yesterday's statement revealed that the total value of the foodstuff, livestock and agricultural products sector in "Jafza" reached 13.3 billion dirhams.

With support for more than 4,700 customers, Jafza hosts more than 550 food and beverage companies from more than 70 countries, and its world-class system includes prestigious partners in the trade of vital commodities such as sugar, beverages, meat, cocoa, dairy products, fruits and nuts. And coffee, tea and spices.

The Executive Director and General Manager of "DP World - UAE Region", and the Executive Director of "Jafza", Mohammed Al-Muallem, said that the volume of Dubai's foreign trade in foodstuffs during the first half of 2020 amounted to nine million tons, representing a total of 32 billion Dirhams, while Dubai's imports of foodstuffs amounted to 22 billion dirhams.

He added, "Since the beginning of the pandemic, we have consistently focused on ensuring the continuity of the supply chain and food supply chain in the country through our multi-modal logistics center."

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